Digital Strategist

EXL Media is a boutique media agency located in Incline Village, Nevada (Lake Tahoe). We have been in business for 30 years. We work directly with client accounts and in partnerships with advertising agencies developing and managing multi-channel media campaigns including Broadcast, Out-of-Home, Digital Media, Publishers, and CTV/Digital Audio. EXL Media primarily provides services to clients in these industry sectors: Tourism/Hospitality, Real Estate, Healthcare, Transportation, Financial and Nonprofit.

We are looking for an enthusiastic Digital Media Strategist to expand our family of savvy multi-media channel strategists with the intention of bringing new insights and skill sets to our team of media superstars. This is your opportunity to live and work in beautiful Lake Tahoe. If you are looking for a well-rounded and stimulating work environment with a career in digital media advertising, this is the job for you.

The selected candidate

· Will develop, negotiate, execute, and optimize digital media campaigns. This will include paid search, paid social, programmatic, display, email marketing, and content sponsorships.

· Will work as a digital media strategist and/or account manager on agency accounts.

· Must live or be willing to relocate to the Reno-Lake Tahoe/Carson City area and work in EXL Media’s office located in Incline Village, Nevada. There are hybrid opportunities available for snow days.

· Must be available to work during EXL Media business hours: Monday – Friday 830a-5p Pacific Time.

· This is a full-time position. Employee benefits include paid vacation/holiday/personal time, 401k, health insurance, dental fund, training, and potential year-end bonuses based on company performance

Duties include but are not limited to

· Developing and managing digital media campaigns for multiple client accounts from an array of industries. This includes strategic planning and negotiating digital media buys.

· Working as an integral part of our digital media team ensuring EXL Media remains at the forefront of digital media initiatives and best practices.

· Account Management - including ensuring campaign deliverables are met within contracted time, excellent client Communications and Meeting Attendance

· Creating and managing campaign creative spec sheets ensuring creative deadlines are met and messaging is accurate.

· Setting up campaign trackers across all digital ad and campaign tracking platforms

· Developing, managing, and presenting digital campaign performance reports including identifying actionable insights.

· Proactively identifying, evaluating, and recommending innovative digital advertising opportunities.

Required Job Skills

· Minimum 3 years’ experience in developing and managing digital media campaigns within an agency or client-side environment. This includes 3+ years of paid search and paid social experience with Google Ads, Microsoft, and Meta Ad platforms.

· Minimum 3 years managing other digital media buys including but limited to programmatic, display, email marketing, publisher/direct buys.

· Minimum 3 years working within an account team as a lead digital media buyer/planner and/or account lead.

· Working knowledge of Google Analytics (GA4)

· Working knowledge of ad serving and campaign tracking software, including campaign tracking tag implementation, specifically Google Tag Manager

· Ability to manage and optimize multiple digital campaigns simultaneously and meet deadlines.

· Minimum 3 years’ proficiency working with Microsoft Office especially Excel and PowerPoint.

· Ability to build and maintain digital campaign dashboards and provide summarized campaign performance reports with actionable insights.

· Ability to analyze data and troubleshoot questionable results.

· Highly organized and detail oriented.

· Strong written, oral and presentation communication skills.

· Strong mathematical skills with an attention to detail and accuracy

· 3+ years Project Management Skills

· Ability to create, maintain, and optimize budgets for paid digital media campaigns across multiple platforms.

· Team Player: ability to work with a variety of team members including internal staff, partner vendors and clients.

· BA/BS degree with emphasis in a related marketing or advertising major

Preferred Job Skills

· Passionate about advertising, especially digital media

· Strong negotiator

· Strong analytical and reporting skills

· Positive engaging attitude and willingness to step up and get the job done successfully.

· Certified in META, GA4, Google Ads, Microsoft Ads, and any other digital certifications.

· Experience planning and buying additional media channels: Liner TV, Radio, CTV/OTT, Digital Audio, Out-Of-Home, Publishers

Please send cover letter, resume, and minimum salary requirements to aera@exlmedia.com

Job Type: Full-time

Pay: $30.00 - $40.00 per hour

Benefits:

• 401(k)
• 401(k) matching
• Health insurance
• Paid time off

Schedule:

• 8 hour shift
• Monday to Friday

Ability to Relocate:

• Incline Village, NV 89451: Relocate before starting work (Required)

Work Location: In person