Digital Strategist (Hybrid)

The College and Graduate School of Arts and Sciences at the University of Virginia seeks applicants for an inaugural Digital Strategist to lead the crafting and execution of online marketing campaigns with the overall goal of growing the Arts & Sciences (A&S) brand and its over 90 public-facing websites. The newly created Marketing team within A&S has a vision to build a function that provides stronger storytelling, engagement, and connection both internally at UVA and externally to broader audiences and stakeholders. The Digital Strategist role, which sits within the Content & Creative Services sub team, is a key piece in working across the Brand Marketing and External/Internal Communications colleagues to bring the digital assets to life.

The ideal candidate for this role should have a deep comprehension of digital marketing avenues and data analysis. In addition, they must have exceptional communication skills and project management capabilities.

Successful candidates should be resourceful, knowledgeable, analytical, data-driven, and customer-focused.

The candidate will be expected to perform the following job duties:

• Create digital marketing strategies that span various platforms including social media, SEO, email marketing and paid advertising.

• Develop and execute a social media content strategy and engagement plan tailored to each platform using analytics to optimize reach

• Work cross-functionally with Brand Marketing and Executive/Internal Communications teams to create digital content that drives growth and enhances brand visibility

• Analyze and optimize UX of organizational and departmental websites for A&S Faculty and Staff

• Monitor and analyze the performance of digital assets, using data to optimize results and achieve set targets

• Work with A&S Faculty & Staff to develop digital campaigns in support of Dean’s Office priorities

• Stay current with industry trends, emerging technologies, and best practices in digital marketing

• Develop and maintain relationships with external partners and vendors to maximize digital marketing opportunities

• Create detailed reports on campaign performance and present insights and recommendations to stakeholders

Minimum Requirements:

• Bachelor's degree in Marketing, Communications, or a related field required
• At least five years of experience required

Qualifications:

• Substantial experience in digital marketing, with a strong understanding of various marketing channels and strategies
• Experience with Google Analytics, Adobe Analytics, or other related analytics tools
• Familiarity with web design and development
• Experience with social media management tools like Sprout Social
• Knowledge of SEO best practices and techniques
• Strong project management and organizational skills - experience and ability to manage multiple tasks simultaneously
• Excellent communication and presentation skills, both written and verbal
• Creative thinker and problem solver, with a data-driven mindset
• Experience with graphic design software and visual content creation preferred
• Familiarity with content management systems (CMS) such as Drupal preferred
• Proficiency in marketing automation tools, such as Marketing Cloud preferred
• Experience in higher education marketing or working within a university setting preferred

To learn more about The College and Graduate School of Arts and Sciences, please visit: https://as.virginia.edu.

This position is located in Charlottesville, VA. This position may be eligible for a hybrid work schedule, dependent upon needs of the department and incumbent's performance.

This is an Exempt level, benefited position. For information on the benefits at UVA, visit hr.virginia.edu/benefits.

This position will remain open until filled. Review of applications begins February, 2025. This position will not sponsor applicants for work visas. The University will perform background checks on all new hires prior to employment.

To Apply:

Apply here. Internal applicants must apply through their UVA Workday profile by searching ‘Find Jobs.’ Complete an application online with the following documents:

• 
  CV
• Cover letter

Upload all materials into the resume submission field, multiple documents can be submitted into this one field. Alternatively, merge all documents into one PDF for submission. Applications that do not contain all required documents will not receive full consideration.

References will be completed via UVA’s standardized process Skill Survey. A total of five references will be requested via SkillSurvey during the final phase of the interview process.

For questions about the application process, please contact Melanie Sponaugle, Academic Recruiter, at unw5dq@virginia.edu.

For more information about UVA and the Charlottesville community please see http://www.virginia.edu/life/charlottesville and https://embarkcva.com/.