Digital Web Content And Space Planning Specialist

The Digital Web Content and Space Planning Specialist is responsible for optimizing web content and digital space to ensure an engaging and user-friendly experience which includes working with content management, search engine optimization (SEO) and performance monitoring, space planning and optimization and cross-functional collaboration on multiple complex web service platforms. This position is governed by state and federal laws and agency / institution policy.

The Digital Web Content and Space Planning Specialist is responsible for combining strategic content creation and technical web planning to maximize the digital environment. The position will collaborate closely with marketing, design and development stake holders to enhance website layout, functionality and overall digital content presentation across platforms. This individual must have strong technical and management skills with hands-on web design and digital media experience. The position requires someone with collaboration and open communication skills along with a positive outlook and excellent project management skills. This person will work directly with other College departments to coordinate and prioritize projects.

• Develop, curate and optimize digital content across websites, ensuring alignment with brand, marketing goals and user needs.
• Collaborate with internal teams to produce web content, multimedia elements, content clarity and other digital data.
• Conduct regular audits of existing digital content to ensure accuracy, relevance and SEO optimization.
• Update web pages with new content, visuals and marketing assets in a timely and efficient manner.
• Optimize web content for search engines to improve visibility, rankings and organic traffic.
• Regularly monitor and analyze site performance and adjust web content and space layout accordingly.
• Stay updated on the latest SEO trends, algorithms and digital marketing best practices.
• Design and implement effective web space and layout strategies to enhance user engagement.
• Collaborate with stake holders to ensure digital assets are placed in optimal locations.
• Utilize data-driven insights and web analytics to identify high-traffic areas, optimize content placement and improve conversion pathways.
• Plan and monitor the layout of digital spaces to ensure consistency in user experience across multiple devices and platforms.
• Create, review and update digital assets like building maps, room locations, parking locations, construction remodeling project drawings, off-site properties and other related media.
• Provides collaboration and technical assistance to the applications, systems and operational teams.
• Works closely with the marketing team to ensure digital assets and content are seamlessly integrated into the websites.
• Provide input to the design and layout of landing pages, banners and promotional areas, ensuring they align with the brand’s overall digital strategy.
• Collaborate with College departments to ensure content is relevant, accurate and tailored to target audiences.
• Assists in day-to-day production and operational duties as needed.
• Maintains a status list for all projects along with insuring deadlines are met and expectations exceeded. This includes providing a weekly status project summary to the AVP of IT/CIO and Executive Director of Athletics and Institutional Branding.
• Proactively avoids customer problems/conflicts which eliminates intra-departmental conflicts and dilemmas.
• Assists in the creation and maintenance of internal, technical administrative policies, documentation and procedures.
• Interfaces and develops relationships with software vendors pertinent to digital web and space planning application platforms.
• Coordinates with applications, systems and operational teams on all upgrades, installs, and future projects which includes implementing and utilizing a project tracking system.
• Performs any other related duties as required or assigned.

• Knowledge of computer system hardware and software.
• Knowledge of computer user requirements.
• Knowledge of web design principles, user experience (UX) design and content management systems (CMS).
• Proficiency with web analytics tools such as Google Analytics, SEMrush, or similar platform.
• Knowledge of the application of computer or systems software in automation of information systems.
• Understanding of SEO best practices and web content optimization.
• Ability to formulate a plan and design for a web content platform to solve multifaceted problems.
• Familiarity with HTML, CSS and web design tools (e.g., Adobe Creative Suite).
• Ability to review results, determine the source of problems / errors and devise corrective actions.
• Ability to analyze and modify existing computer systems.
• Excellent communication, writing and editing skills.
• Ability to work independently and manage multiple projects simultaneously.
• Ability to discern necessary support actions / input and to write detailed actions and procedures for non-technical personnel.
• Ability to understand relevant detail from oral information and explain technical terms and information.
• Ability to determine costs and resource requirements of projects.
• Ability to plan, organize and direct the work of subordinates as needed.
• Attention to detail and an eye for design and functionality.
• Creative problem-solving skills and an ability to adapt to changing priorities.
• Strong organizational and project management skills.