Digital Coordinator

FULLTIME • Horsham, Pennsylvania, United States

$44K - $55K Year

Added 3 weeks ago

AI Summary

LOCATION

The Mentholatum Company (onsite)

QUALIFICATIONS

E-commerce knowledge, digital marketing experience, project management skills, ability to work with third-party agencies, data analysis skills, CRM system management, Salesforce experience.

RESPONSIBILITIES

E-commerce support, digital campaign management, customer relationship management (CRM) implementation, digital analytics & reporting, professional development.

INDUSTRY

Healthcare (beauty and personal care) and Retail

SHORT DESCRIPTION

Supports the development and execution of The Mentholatum Company's e-commerce strategy by managing digital platforms, coordinating marketing activities, and implementing e-commerce initiatives.

The Digital Coordinator will support the development and execution of The Mentholatum Company's e-commerce strategy by assisting in managing digital platforms, coordinating marketing activities, and ensuring the timely implementation of e-commerce initiatives. This role works closely with the E-commerce Strategy Marketing Manager and cross-functional teams to achieve the company’s e-commerce sales, and brand Omni-channel growth objectives. The Digital Coordinator will help manage third-party agencies, monitor digital performance, and contribute to the company’s online presence and customer engagement.

1. E-Commerce Support

Assist in identifying key products and strategies to optimize (DTC) e-commerce sales and help manage product listings, pricing, promotional offers, and brand websites.
Collaborate with internal Category teams (Brand, Sales, and Customer Marketing) to ensure alignment in digital and e-commerce efforts.
Work closely with the Senior Manager, E-Commerce & E-Commerce Strategy Marketing Manager and external partners for smooth implementation of digital initiatives.

2. Digital Campaign Management

Assist in the planning and execution of digital marketing campaigns, including online advertising, social media, email marketing, and promotions.
Coordinate with agencies (primarily with external Creative Agency of Record) and internal teams to develop creative assets and action plans that align with the company’s digital strategy.
Monitor digital performance metrics to ensure campaign effectiveness and make data-driven recommendations.
Manage and oversee the Data Asset Management (DAM) system, ensuring that internal teams and agency partners have seamless access to the latest creative assets and packaging files, keeping all DAM materials up-to-date and easily accessible.

3. Customer Relationship Management (CRM) Implementation

Support the integration and ongoing management of the company’s CRM system, Salesforce, assisting with marketing and e-commerce coordination to enhance the customer journey and user experience.
Facilitate timely communication and collaboration with Category Teams to ensure seamless integration of CRM functions, supporting effective omni-channel brand building and sales activities.

4. Digital Analytics & Reporting

Close interaction with Business Insights team to gather and analyze data from various digital platforms (e.g., Google Analytics, IRI) to report on key performance indicators (KPIs) such as online traffic, conversions, and sales.
Provide insights to the E-commerce Strategy Marketing Manager to optimize digital performance and identify areas of improvement.

5. Professional Development

Stay current with e-commerce trends, digital marketing best practices, and industry developments to continually enhance the company's online strategies.
Participate in relevant training opportunities, webinars, and industry events to support personal and professional growth.