Digital Marketing/Growth Strategist

Who We Are

We are Ashtel Studios, a 2023 award-winning Inc. 5000 honoree, recognized among America's fastest-growing companies. With over two decades of experience, our mission has always been simple yet powerful – deliver fun, design-forward products that captivate retailers, distributors, and consumers alike. Our extensive portfolio is a testament to our commitment to excellence, featuring a diverse range of products that cater to all.

Our success is fueled by an exceptional team that thrives on creativity and innovation. Ashtel Studios isn't just a workplace; it's a dynamic community where every idea matters. Join us in an environment that celebrates individuality, encourages collaboration, and values your unique contribution. Be part of our award-winning journey as we work together to spark smiles, forge connections, and turn everyday routine into something you look forward to.

Job Title - reports to the Marketing Manager

Digital Marketing/Growth Strategist

Non-exempt position

The Position

We are looking for a dynamic Growth Specialist to develop and execute comprehensive marketing strategies aimed at driving sales on platforms like Amazon and Shopify. The ideal candidate will optimize product content, monitor analytics to identify growth opportunities, and collaborate with marketing teams to create impactful digital campaigns. Strong analytical skills, proficiency in advertising platforms, and the ability to manage multiple priorities in a fast-paced environment are essential for success in this role.

Job Responsibilities and Essential Functions:

• Develop and execute comprehensive marketing strategies
• Drive sales on various platforms, including Amazon and Shopify, by implementing effective strategies and campaigns.
• Optimize product content across platforms; including descriptions, images, and videos, to enhance conversions and SEO.
• Monitor website traffic, sales trends, and customer behavior using analytics tools to identify opportunities for growth.
• Collaborate closely with the marketing and creative teams to develop digital campaigns, promotions, and product launches.
• Work with third-party media buying team to ensure internal teams are working in tandem with paid marketing efforts, and discuss account performance, interpretation of data, and actionable plans based on findings.
• Implement strategies to increase traffic, enhance user experience, and improve conversion rates.
• Utilize data analysis to examine customer touch points, develop A/B test plans, and optimize international acquisition efforts.
• Stay updated on industry trends, competitor activities, and best practices in e-commerce to drive continuous improvement.

Work Requirements and Skills Needed:

• Detail-oriented with a passion for delivering high-quality work
• Strong analytical skills and the ability to interpret data to drive decision-making
• Experience with paid search, paid social, display, or other digital media channels
• Proficiency in Microsoft Excel; specifically for trend analysis using pivot tables, vlookups, etc.
• Proven proficiency in Google Ads, Facebook Ads Manager, and other advertising platforms
• Ability to thrive in a fast-paced environment and manager multiple priorities effectively
• Graphic design experience is a plus

Job Type: Full-time

Pay: $58,000.00 - $72,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Health insurance
• Paid time off
• Referral program
• Vision insurance

Schedule:

• 8 hour shift
• Day shift
• Monday to Friday

Work Location: In person