Digital Marketing Manager

Who We Are

Bidgely (which means "electricity" in Hindi) is an AI-powered SaaS Company accelerating a clean energy future by enabling energy companies and consumers to make data-driven energy-related decisions.

What We Do

Powered by our unique patented technology, Bidgely's UtilityAI™ Platform transforms multiple dimensions of customer data - such as energy consumption, demographics, and interactions into deeply accurate and actionable consumer energy insights. We leverage these insights to empower each customer with personalized recommendations tailored to their individual personality and lifestyle, usage attributes, behavioral patterns, purchase propensity and beyond.

How We Do It

From a distributed energy resources (DER) and grid edge perspective, Bidgely is advancing smart meter innovation with data-driven solutions for solar PVs, electric vehicle (EV) detection, EV behavioral load shifting and managed charging, energy theft, short-term load forecasting, grid analytics and time of use (TOU) rate designs. Bidgely’s UtilityAI™ energy analytics provides deep visibility into generation and consumption for better peak load shaping and grid planning and delivers targeted recommendations for new value-added products and services. For more information, please visit www.bidgely.com or the Bidgely blog at bidgely.com/blog.

How You Fit In

As the Digital Marketing Manager, you will play a critical role within the revenue marketing team, driving compounding value to marketing and sales by driving top-of-the-funnel impact and demand generation. This position offers a unique opportunity to align your digital marketing efforts with inside sales, converting leads into pipeline opportunities and directly contributing to the company’s revenue growth. You’ll have a key role in driving email campaigns, managing our social media presence, and developing content marketing strategies that connect back to sales efforts.

How You Succeed

Success in this role means being data-driven, creative, and strategic, with a focus on optimizing marketing spend and pipeline generation.

Core Responsibilities

• Digital Campaigns: Execute and optimize email marketing campaigns in Marketo, manage social media channels, and drive top-of-the-funnel impact.
• Content Marketing: Create a cohesive content marketing strategy, crafting engaging content and copy to drive lead generation.
• Lead Engagement & Nurturing: Collaborate with inside sales to convert leads into pipeline opportunities, ensuring a seamless handoff between marketing and sales teams.
• Explore New Channels: Begin exploring additional channels, such as building a digital community, as well as SEO, organic search, and paid ads.
• Event Promotion: Manage digital promotion for both virtual and in-person events, including webinars and roundtables, ensuring a strong digital presence.
• Web & Landing Page Optimization: Work with internal web resources to execute landing page needs and optimize user flows. WordPress experience is a plus.
• Budget Optimization Mindset: While not directly responsible for managing a budget, you’ll need to have a mindset focused on optimizing marketing spend for activities such as ads and paid search.
• Data-Driven Decision Making: Use Google Analytics, Salesforce, and Mperativ (training provided if needed) to track and report on the performance of marketing campaigns.
• User Experience Focus: Improve user flows and optimize the demo portal’s user experience for better engagement and lead conversion.

Skills and Qualifications

Preferred

• Experience managing digital aspects of events (webinars, virtual roundtables, etc.).
• Familiarity with SEO best practices and paid search optimization.
• Experience in creating optimized user flows for demo portals or digital platforms.

Required

• 2-4 years of experience working in a B2B/B2C SaaS start up with a track record of success in digital marketing.
• Marketing Automation Expertise: Proficiency in Marketo is required, with expertise preferred. Familiarity with marketing automation tools is a must.
• Content Management: Comfortable working with WordPress for web/landing page needs, collaborating with design and development teams as necessary.
• Analytical Skills: Experience with Google Analytics and Salesforce for campaign tracking, analysis, and reporting.
• Collaboration: Proven experience working closely with inside sales teams to ensure marketing and sales alignment.
• Creativity & Strategy: Ability to think creatively, bringing fresh ideas to the table and crafting effective digital marketing strategies.
• Lead Generation: A solid understanding of demand generation and lead nurturing strategies.

Optimization Mindset: A strategic mindset focused on optimizing spend for digital campaigns, particularly in areas like ads and paid search.
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What You Get

Perks Growth Potential with a Startup: Seize the opportunity to grow with an innovative startup * Collaborative Environment: Work with a passionate team united by the goal of a clean energy future * Unique Tools: We provide all the tools you need to excel in your role * Exclusive Employee Discounts: Enjoy discounts on movie tickets, technology, pet insurance, and more! * Mentorship Programs: Opportunity to learn and receive mentorship from industry experts * Flexible Work Arrangements: Benefit from flexible working arrangements * Community Service Day:* Participate in our community service day and give back

Benefits* Medical, Dental and Vision Insurance coverage from day one * HSA, FSA and DCFSA plans * 401(k) Plan * Flexible Paid Time Off * Annual wellness stipend * Annual professional development stipend * Paid Parental Leave * Bereavement leave * Mental Health and wellness resources for your whole family

Compensation

• The salary range for this position is 80,000-90,000 + Variable Earnings

In accordance with the California Equal Pay and Pay Transparency laws , the approximate annual base compensation range is listed above. The actual offer, reflecting the total compensation package and benefits, will be determined by a number of factors including the applicant's experience, knowledge, skills, and abilities, as well as internal equity among our team.

Location* This is a remote role with 10% travel

Diversity, Equity, Inclusion and Equal Opportunity

At Bidgely we’re on a mission to make a difference and build a workplace where every unique voice is heard and celebrated. Here, we believe that celebrating the unique backgrounds, perspectives and abilities of every employee makes an impact not only for our company internally but also for our clients, customers and community. We are an equal opportunity employer and believe that the inclusive atmosphere we build together will enable every person to grow, contribute and thrive. Our hiring decisions are based on your skills, talent, and passion – not on your background, gender, race, age, or the quirky way you dance at office parties.

Bidgely is an EVerify employer