Direct Mail Marketing Lead, Small & Business Banking, Acquisition Marketing

About this role:

Wells Fargo is seeking a Direct Mail Marketing Lead that leads critical direct mail acquisition marketing campaigns for the Small & Business Banking (SBB) Marketing Team. You will lead a cross functional team responsible for driving new customer acquisition by promoting Wells Fargo deposit accounts to small business owners via direct marketing tactics (e.g. Direct Mail, Paid Media). Collaborate closely with Data Analytics, Creative Agencies, Print Production, Finance, Branch Operations, and Digital Operations. Lead the acquisition marketing campaigns including defining target audience, value proposition, creative development, and special offers. In addition, manage the end-to-end marketing campaign management process which includes working across a variety of internal teams.

This role is critical in helping SBB deliver on new customer growth and deposit growth target via effective development and implementation of direct marketing acquisition strategies across all key customer segments as well as identifying new business opportunities to drive increased scale and profitability while delivering customer-obsessed experiences.

Our ideal candidate demonstrates competence, drive, the ability to inspire a team across a matrixed organization, plus create a positive work environment and a sense of urgency to achieve results. They will be articulate and have strong interpersonal effectiveness with an impeccable reputation for integrity, accuracy, consistency, and business acumen. Our ideal candidate will have a strong blend of strategic and execution marketing-based experience.

Learn more about the career areas and lines of business at wellsfargojobs.com .

In this role, you will:

• Build and manage acquisition campaigns, primarily with the Direct Mail channel, that promote Wells Fargo Business Banking deposit accounts that acquire new business banking customers in our branches and on Wellsfargo.com.
• Optimize the multi-million dollar acquisition marketing budget across multiple campaigns with the objective of achieving the customer acquisition goal and ROI objectives.
• Lead a matrixed-team of data analysts/modelers, direct mail channel managers, creative designers, and operations employees to achieve campaign goals
• Track macro-economic trends, small business environment, competitor strategies, promotions, pricing, and recommend pivots in the bank's direct marketing campaigns, when appropriate
• Collaborate with Marketing Science Team to forecast campaign results, author business cases, and publish campaign reporting packages that records the financial performance of the direct marketing campaigns
• Provide ongoing performance updates to Head of Growth Marketing, Small & Business Banking, Marketing Executives, CSBB CMO, SBB leadership team, and other C-suite level executives
• Build offer strategy including the launch of cash offers program which provides incentives for new customers to join Wells Fargo

Required Qualifications:

• 5+ years of Marketing, Digital Marketing, Digital Platforms (i.e. Mobile or Social Media) experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

Desired Qualifications:

• 5+ years' experience in leading marketing strategy and campaign execution with a focus on customer acquisitions, performance marketing, and specifically direct mail
• Experience optimizing marketing investment that maximizes ROI and achieves growth targets
• Strong knowledge of business banking products, retail banking, and small business customer segment
• Strong analytical understanding of marketing campaigns, A/B testing, incremental lift, Return on Marketing Investment (ROMI)
• Campaign management and execution experience, ideally within in Aprimo or similar campaign management tool
• Expert knowledge in Dun & Bradstreet data is a plus
• Ability to direct creative teams to develop marketing campaign assets
• Strong presentation skills including with senior/C-suite level leadership
• Must thrive in a fast-paced environment

Job Expectations:

• Ability to travel up to 10% of the time
• This position offers a hybrid work schedule

This position is not eligible for Visa sponsorship.

Posting Location(s):

• 401 S Tryon St. - Charlotte, North Carolina 28282
• 3075 Loyalty Cir. - Columbus, Ohio 43219
• 150 E 42nd St. - New York, New York 10017
• 333 Market St. - San Francisco, California 94105

Required locations listed.

Pay Range

Reflected is the base pay range offered for this position. Pay may vary depending on factors including but not limited to achievements, skills, experience, or work location. The range listed is just one component of the compensation package offered to candidates.
$96,600.00 - $206,100.00
Benefits

Wells Fargo provides eligible employees with a comprehensive set of benefits, many of which are listed below. Visit Benefits - Wells Fargo Jobs for an overview of the following benefit plans and programs offered to employees.

• Health benefits
• 401(k) Plan
• Paid time off
• Disability benefits
• Life insurance, critical illness insurance, and accident insurance
• Parental leave
• Critical caregiving leave
• Discounts and savings
• Commuter benefits
• Tuition reimbursement
• Scholarships for dependent children
• Adoption reimbursement

Posting End Date:
4 Feb 2025

• Job posting may come down early due to volume of applicants.

We Value Diversity

At Wells Fargo, we believe in diversity, equity and inclusion in the workplace; accordingly, we welcome applications for employment from all qualified candidates, regardless of race, color, gender, national origin, religion, age, sexual orientation, gender identity, gender expression, genetic information, individuals with disabilities, pregnancy, marital status, status as a protected veteran or any other status protected by applicable law.

Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit's risk appetite and all risk and compliance program requirements.

Candidates applying to job openings posted in US: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.

Applicants with Disabilities

To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo .

Drug and Alcohol Policy

Wells Fargo maintains a drug free workplace. Please see our Drug and Alcohol Policy to learn more.

Wells Fargo Recruitment and Hiring Requirements:

a. Third-Party recordings are prohibited unless authorized by Wells Fargo.

b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process.