Director, B2B Marketing - Mx in Plano

Position Summary

Location: Based in Plano, TX

Headquartered in Ridgefield Park, N.J., Samsung Electronics America, Inc. (SEA) is a leader in mobile technologies, consumer electronics, home appliances and enterprise solutions. From our humble beginnings to our position today as a tech leader, our passion for innovation has been the common thread throughout our history. We’ve grown into one of THE most recognized global brands. We push beyond the limits of today’s technology to provide groundbreaking connected experiences across its large portfolio of products and services, including mobile devices, home appliances, home entertainment, 5G networks, and digital displays.

People | Excellence | Change | Integrity | Co-prosperity

Role and Responsibilities

Samsung’s Mobile eXperience (MX) business spans a complex portfolio of innovative products and services across Smartphone, Tablet, PC, Smartwatch, Buds, Smart Ring, Samsung Health, Samsung Wallet and more – all powered by the groundbreaking Galaxy AI technology.

We are on a mission to change the game in the US, boldly positioning Samsung as a desired, culturally relevant brand within the mobile category. You are a change agent who will help bring this ambition to life, navigating complexity, organizational nuances and always striving to make things better and push the boundaries of what’s possible.

We’re looking for a Director, Head of B2B Integrated Marketing to build the next chapter of Samsung’s Mobile growth in the B2B market by growing brand preference, product adoption, customer engagement and advocacy.

As part of the Mobile Integrated Marketing team, you will lead a team to develop the holistic marketing strategy including customer insights, targeting, positioning, messaging, creative and communications strategy. You will lead the planning process for all product launches, always on marketing, and key activation windows.

You will be the main marketing business partner to the Mobile Experience B2B Team in order to drive revenue, profit and share growth of the business. As a strategic thought leader you will be the voice of the customer and provide thought leadership to help set and drive the business goals. You will also be the main point of contact with the Global Mobile Marketing Team, providing input and alignment on marketing asset creation and go-to-market planning. You and your team will provide end-to-end oversight for all B2B marketing activity to ensure alignment to overall strategy and flawless execution. You and your team will be responsible for day-to-day budget management.

You will coach and manage a team including goal setting, individual development planning, performance management and career paths.

Skills and Qualifications

Key Responsibilities

Develop and execute a B2B Marketing strategy and go-to-market plans aligned with the overall Samsung Mobile brand and product portfolio strategy.
Lead all elements the integrated marketing plan spanning awareness, consideration and conversion with direct oversight of Paid and Owned Channels; strategic positioning, messaging and creative; design, execution and measurement.
Lead the agency partners and internal stakeholders to deliver best in class creative and flawless execution across multiple channels, which may include: Digital, Social, CRM, e-Commerce, Partnerships, Influencers, and PR.
Lead analysis and learnings from all initiates, and measure effectiveness against defined KPIs.
Identify strategic test & learn marketing opportunities to drive B2B business and brand growth
Partner with cross-functional teams and stakeholders across Product Management, B2B Sales and across Samsung businesses to identify and deliver ecosystem opportunities.
Drive all communications assets, advertising, promotional materials, PR announcements, press releases.
Leading the learning agenda for the assigned product lines in collaboration with the Consumer & Shopper Insight Teams (CSMI) and Product Management.
Deliver effective executive-level presentations that deliver a clear, actionable story based on data analysis and learnings
Managing team to deliver high performance in a fast-paced environment

Qualifications

BA or BS required; MBA preferred.
12+ years of experience leading B2B marketing, experience in the Technology and Electronics is required
Deep understanding of Customer and Category data and ability to translate into actionable plans.
Track record of delivering innovative B2B marketing strategies and plans resulting in business growth
Understanding of owned, paid and earned marketing channels and ability to deliver an integrated playbook and measurement
Demonstrated ability to lead and motivate high performing teams
Demonstrated ability to build effective relationships with diverse and complex groups of stakeholders
Demonstrated ability to create and deliver executive level presentations
Ability to lead within a large and matrixed organization
Quick thinker and doer, able to make connections within various elements of marketing plans, ever changing market dynamics and business performance.
Strong ability to adapt to change and provide confident direction in a very fast paced environment.
Bias for action, ability to find the sweet spot between the required analysis and building plans with limited data.
Strong sense of ownership and accountability despite the big chain of contribution from various parts of the business, ability to see the bigger picture yet zoom into the greatest details when needed

At Samsung, we believe that innovation and growth are driven by an inclusive culture and a diverse workforce. We aim to create a global team where everyone belongs and has equal opportunities, inspiring our talent to be their true selves. Together, we are building a better tomorrow for our customers, partners, and communities.

Samsung Electronics America, Inc. and its subsidiaries are committed to employing a diverse workforce, and provide Equal Employment Opportunity for all individuals regardless of race, color, religion, gender, age, national origin, marital status, sexual orientation, gender identity, status as a protected veteran, genetic information, status as a qualified individual with a disability, or any other characteristic protected by law.

Reasonable Accommodations for Qualified Individuals with Disabilities During the Application Process

Samsung Electronics America is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you have a disability and require a reasonable accommodation in order to participate in the application process, please contact our Reasonable Accommodation Team (855-557-3247) or SEA_Accommodations_Ext@sea.samsung.com for assistance. This number is for accommodation requests only and is not intended for general employment inquiries.

Director, B2b Marketing - Mx

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