Director, B2B Marketing, Wealth & Retail in Remote

Together we fight for everyone’s opportunity for a better financial future.

We will do this together — with customers, partners and colleagues. We will fight for others, not against: We will stand up for and champion everyone’s access to opportunities. The status quo is not good enough … we believe every individual and every community deserves access to financial opportunities. We are determined to support both individuals and communities in reaching a better financial future. We know that reaching this future depends on our actions today.

Like our Purpose Statement, Voya believes in being bold and committed to action. We are committed to a work environment where the differences that we are born with — and those we acquire throughout our lives — are understood, valued and intentionally pursued. We believe that our employees own our culture and have a responsibility to foster an environment where we all feel comfortable bringing our whole selves to work. Purposefully bringing our differences together to positively influence our culture, serve our clients and enrich our communities is essential to our vision.

Are you ready to join a company with a strong purpose and a winning culture? Start your Voyage – Apply Now

Get to Know the Opportunity:

We are seeking a dynamic Director of B2B Marketing to lead marketing efforts for our Wealth and Retail businesses. This leader will play a critical role in aligning marketing activities with the strategic priorities of our Workplace Solutions business and ensuring that efforts drive measurable growth. Additionally, this role will connect the dots between Wealth and Health businesses, identifying and implementing marketing best practices to enhance efficiency and align with Voya’s holistic workplace benefits strategy. Reporting to the VP of Workplace Solutions B2B Marketing, this role will partner directly with business stakeholders to act as a strategic consultant, proactively translating business needs into marketing strategies and initiatives.

The Contributions You'll Make:

Strategic Alignment: Collaborate with business leaders to ensure marketing initiatives align with the priorities and growth objectives of Voya’s Wealth and Retail businesses within the Workplace Solutions framework.
Integrated Marketing Leadership: Develop and execute B2B marketing strategies targeting intermediaries, employers, and other stakeholders, focusing on growth, retention, and differentiation in the retirement and retail markets.
Holistic Strategy Integration: Identify and implement marketing best practices across Wealth and Health businesses, fostering collaboration and alignment around Voya’s workplace benefits strategy.
Consultative Partnership: Function as a strategic marketing consultant to business stakeholders, identifying opportunities to enhance market presence and drive engagement through innovative solutions.
Campaign Development: Oversee the creation and execution of targeted, data-driven marketing campaigns that deliver measurable results across digital, social, content, and traditional channels.
Team Leadership: Lead, inspire, and develop a high-performing marketing team to deliver results that align with business goals. Foster collaboration across teams and champion a customer-first mindset.
Cross-Functional Collaboration: Work closely with Product, Sales, Communications, Customer Experience, and Analytics teams to ensure cohesive and impactful marketing efforts.
Market Expertise: Stay informed about industry trends, competitor strategies, and regulatory changes affecting the retirement, retail, and employee benefits markets. Use this knowledge to inform strategy and innovation.
Metrics & Insights: Define KPIs and leverage analytics to measure the impact of marketing initiatives. Continuously optimize campaigns based on data and insights.

Minimum Knowledge & Experience

Industry Expertise: 5+ years' experience in the retirement and retail businesses, with a strong understanding of intermediaries, employers, and employee benefits markets.
Marketing Leadership: Proven success in leading B2B marketing initiatives, including campaign strategy, execution, and measurement.
Strategic Thinking: Ability to connect business objectives with marketing strategies, driving impactful results.
Cross-Domain Integration: Experience identifying synergies and best practices across related business lines to improve efficiency and drive alignment.
Team Management: Experience building, leading, and developing high-performing teams in a fast-paced, collaborative environment.
Communication Skills: Exceptional written and verbal communication skills, with the ability to present ideas effectively to executive leadership.
Analytical Mindset: Proficiency in using data and analytics to inform decision-making and optimize performance.
Education: Bachelor’s degree in marketing, business, or a related field; advanced degree preferred.

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Compensation Pay Disclosure:

Voya is committed to pay that’s fair and equitable, which means comparable pay for comparable roles and responsibilities.

The below annual base salary range reflects the expected hiring range(s) for this position in the location(s) listed. In addition to base salary, Voya offers incentive opportunities (i.e., annual cash incentives, sales incentives, and/or long-term incentives) based on the role to reward the achievement of annual performance objectives. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Voya Financial is willing to pay at the time of this posting.

Actual compensation offered may vary from the posted salary range based upon the candidate’s geographic location, work experience, education, licensure requirements and/or skill level and will be finalized at the time of offer. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.

$153,370 - $191,710 USD

Be Well. Stay Well.

Voya provides the resources that can make a difference in your lives. To us, this means thriving physically, financially, socially and emotionally. Voya benefits are designed to help you do just that. That’s why we offer an array of plans, programs, tools and resources with one goal in mind: To help you and your family be well and stay well.

What We Offer

Health, dental, vision and life insurance plans
401(k) Savings plan – with generous company matching contributions (up to 6%)
Voya Retirement Plan – employer paid cash balance retirement plan (4%)
Tuition reimbursement up to $5,250/year
Paid time off – including 20 days paid time off, nine paid company holidays and a flexible Diversity Celebration Day.
Paid volunteer time — 40 hours per calendar year

Critical Skills

At Voya, we have identified the following critical skills which are key to success in our culture:

Customer Focused: Passionate drive to delight our customers and offer unique solutions that deliver on their expectations.
Critical Thinking: Thoughtful process of analyzing data and problem solving data to reach a well-reasoned solution.
Team Mentality: Partnering effectively to drive our culture and execute on our common goals.
Business Acumen: Appreciation and understanding of the financial services industry in order to make sound business decisions.
Learning Agility: Openness to new ways of thinking and acquiring new skills to retain a competitive advantage.

Equal Employment Opportunity

Voya Financial is an equal-opportunity employer. Voya Financial provides equal opportunity to qualified individuals regardless of race, color, sex, national origin, citizenship status, religion, age, disability, veteran status, creed, marital status, sexual orientation, gender identity, genetic information, or any other status protected by state or local law.

Reasonable Accommodations

Voya is committed to the inclusion of all qualified individuals. As part of this commitment, Voya will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please reference

resources for applicants with disabilities

Director, B2b Marketing, Wealth & Retail

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