Director, Brand Marketing

Position Summary

The Director, Brand Marketing will report to the VP, Brand Marketing and will be responsible for leading and directing the Markwins Beauty Brand in Marketing and Retail service activities among customers and prospects. This individual must understand the Brand, the consumers, the market, and the retail space, whereby utilizing this knowledge to manage and direct Marketing staff, internal, and external clients, collaborating with Sales, Merchandising, and Creative teams to support existing initiatives, needs, or new potential business. The Director, Brand Marketing will lead in ensuring a consistent brand message, content, and voice is carried out across all communication platforms, including digital, to secure a strong brand presence in a highly competitive marketplace. The Director, Brand Marketing will support Marketing and Retail Sales in a fast-paced, hands-on, growing cosmetic company with an indisputable reputation and entrepreneurial spirit.

Ideally, this person will possess excellent communication, organizational, multi-tasking and problem-solving skills. An aptitude to function within deadlines while working both independently and collaboratively as a part of a team is essential.

Essential Tasks, Duties, & Responsibilities

• Work with the VP of Marketing to lead the brand in a global cross-functional team tasked with driving aggressive growth in the beauty & color cosmetics verticals.
• Develop, implement, and measure strategic brand plans to maximize revenue by building long-term partnerships and optimize the customer experience with key retailers.
• Analyze competitive landscape and promotional strategy to assess brand performance, capture best practices and suggest recommendations for on-going improvement.
• Develop and execute 360-degree consumer-facing marketing plans inclusive of digital & social media advertising, promotional offers, coupons and breakthrough in-store presence.
• Brief Product Development on new product ideas, sampling, and collateral required to meet consumer demand, retailers needs, and to elevate brand performance
• Brief the Visual Marketing and Creative teams in the development of in-store, advertising, and digital merchandising and promotional materials, considering all touchpoints in the consumers journey.
• Manage marketing calendar and cross-functional development and implementation of business/brand strategies for product introductions, promotions, pricing, communications, forecasting, and inventory management of brand portfolio
• Liaison with International Team as needed.
• Perform other assigned projects and functions as directed by management

Minimum Qualifications

Education & Experience

• Bachelors Degree in Marketing or related field; MBA preferred
• 5 to 7 years of work experience in Marketing, with at least 3 years of CPG brand management experience (Beauty is a strong plus)

Knowledge, Skills, & Abilities

• Excellent Leadership Skills Develops, supports, mentors, and trains Marketing team members
• Project Ownership Takes ownership of projects and drives the work forward to completion
• Collaboration and Communication Efficient cross-functional alignment and influence.
• Relentless Attention to Detail Well-organized, meticulous and precise to ensure flawless execution
• Speed Acts with speed, confidence, and judgement to deliver real innovation for customers, making decisions based on data to meet KPIs.
• Passion Champions the brand and instills that passion in others.
• Analytics Analyzes and interprets internal sales data and syndicated data (e.g., IRI) to inform business decisions, and derive actionable insights and recommendations.
• Flexibility and Adaptability - Ability to independently organize and prioritize workload within a fast-paced environment to meet deadlines, and work well in ambiguous situations.
• Working knowledge of beauty, fashion, digital best practices, and social trends that are relevant to the continued evolution of the business.
• Excellent verbal and written communication, organizational, multi-tasking, attention to detail, and problem-solving skills
• Proficiency with Outlook; proficiency in Excel/PowerPoint/Word is absolutely necessary

Note: The statements herein are intended to describe the general nature and level of work being performed by employees, but are not a complete list of responsibilities, duties, and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.

Markwins Beauty Brands is an Equal Opportunity Employer

Markwins Beauty Brands does not discriminate in practices or employment opportunities based on an individual's race, color, national or ethnic origin, religion, age, sex, gender, sexual orientation, marital status, veteran status, disability, or any other proscribed category set forth in federal or state regulations