Director Brand Strategy

Introduction

Do you want to join an organization that invests in you as a Director of Brand Strategy? At HCA, you come first. HCA Healthcare has committed up to $300 million in programs to support our incredible team members over the course of three years.

Benefits

At HCA, we want to ensure your needs are met. We offer eligible colleagues an attractive benefit package that includes medical, wellbeing, dental and vision benefits along with some unique benefits including:

• Medical, Dental, Vision, Life Insurance and Flexible Spending
• Paid Time Off (PTO) and Personal Leave
• 401K (100% annual match - 3% to 9% of pay based on years of service)
• Academic Assistance and Reimbursements for Tuition and Student Loans
• Employee Discounts including Tickets, Retail, Mental Health Apps, Education Apps, Identity Theft Protection etc.
• Home, Auto, and Pet Insurance
• Employee Stock Purchase Program (ESPP)
• Short Term & Long Term Disability coverage
• Adoption Assistance
• Legal Benefits and lots more!

Learn more about Employee Benefit

You contribute to our success. Every role has an impact on our patients’ lives and you have the opportunity to make a difference. We are looking for a dedicated Director of Brand Strategy like you to be a part of our team.

Job Summary and Qualifications

The Director of Brand Strategy reports to the Assistant Vice President of Brand Strategy. S/he directs the development and implementation of the brand strategies and programs across the enterprise. S/he will develop, lead, and manage brand initiatives such as scalable audience positioning strategies; brand strategies for HCA Healthcare’s business units, markets, services; and brand research and insights, among other critical initiatives. S/he develops and manages enterprise partnerships, scalable tools & resources, brand strategy and research and insights frameworks, and reporting to facilitate execution of high impact brand strategies through development and implementation.

This position requires unique competencies, including large-scale systems thinking, advanced business acumen, and inherently collaborative personality. S/he must be adept at navigating complex organizations with matrix reporting relationships, connecting and building trust among multiple stakeholders, as well as adapting to dynamic environments. An understanding of HCA Healthcare, the healthcare industry, strategic planning, marketing, and business analysis valuable to this role.

What you will do in this role:

Strategic Planning & Research/Insights Leadership:

• Supports Brand AVP, Chief Brand Officer, and other business leaders in creation of enterprise and market level brand plans that include brand, B2C, B2B, and operational components.
• Lead and manage research and insights initiatives to support enterprise and market branding priorities across consumer and in-industry audiences.
• Lead discovery efforts to identify opportunities, quantify business impact, and provide solution recommendations for new projects.
• Develop initiative business cases and proposals that include background analysis, strategy definition, project approach, resourcing, budgeting, and timing.
• Utilizes quantitative and qualitative research to guide strategy and execution.

Brand Activation Leadership & Collaboration:

• Provides leadership and direction of initiatives or enterprise deployments of brand activations.
• Support Division-led brand activation and provide recommendations around opportunities for enhancing plans based on research, enterprise priorities and analytics.
• Acts as a resource for both Corporate leaders and Group/Division Marketing VPs and leaders, consulting on Enterprise-wide and Division-level initiatives and sharing best practices across Divisions.
• Facilitates decision-making that is required for progress on projects and programs.
• Develops collaborative relationships with key stakeholders to identify opportunities for Marketing and Corporate Affairs to align with key business priorities.
• Builds and maintains excellent relationships through high quality, engaged service to all of key internal and external stakeholders.
• Work in partnership with Business Development, Strategic Resources Group, Operations, Ethics and Compliance, Legal, Regulatory and other business areas teams to align marketing strategies with policies, strategic growth priorities, and procedures of HCA Healthcare.

Marketing & Corporate Affairs Initiative Implementation:

• Works closely with marketing and corporate affairs leaders, project management team members, marketing staff, and external agencies to ensure successful implementation of initiatives, programs, and projects.
• Assembles models, frameworks, tools & resources to successfully deploy brand initiatives.
• Demonstrates a commitment to learning & evaluation. Works closely with stakeholders to track key performance indicators and evaluate outcomes related to marketing plan execution, patient impact, and achievement of business goals.
• Aligns with key stakeholders to develop standards, processes and documentation for initiatives; incorporates strategic and standardized processes to build scalable projects and initiatives.
• Manages agencies, vendors, and external partners as related to execution of brand Initiatives.
• Supports in determining appropriate reporting metrics to clearly articulate successes and identify opportunities to optimize and change strategies.
• Proactively tracks and measures initiatives progress towards goals. Utilizes consistent processes to track and measure performance.
• Identify current and future risks to initiatives, develop recommendations for mitigation strategies, and work proactively with leadership to mitigate.
• Provide analysis of initiatives, critical evaluation of progress against business goals, define recommendations for optimization or further evaluation or investment.

Brand Team Management:

• Oversight of activities of brand managers, marketing staff, project managers, and external vendors.
• Identify regular developmental opportunities for team members.
• Partner with indirect leaders to ensure betterment of broader team skill sets.
• Provide coaching, mentoring, and developmental feedback to teams members (direct and indirect).

Additional Core Responsibilities:

• Serve as advisor and thought leader to internal business units on brand strategy, business impact and opportunity identification and assessment.
• Becomes a go-to source for brand resources and information by taking a leadership role in sharing best practices and enterprise knowledge of team members, skills, capabilities, and tools.
• Building and maintaining relationships with enterprise leadership, key business sponsors and vendors.

What qualifications you will need:

• Bachelor’s degree required
• Master’s Degree Preferred
• 7+ years of relevant experience
• 1+ years of management

HCA Healthcare has been recognized as one of the World’s Most Ethical Companies® by the Ethisphere Institute more than ten times. In recent years, HCA Healthcare spent an estimated $3.7 billion in cost for the delivery of charitable care, uninsured discounts, and other uncompensated expenses.

"Good people beget good people."- Dr. Thomas Frist, Sr.
HCA Healthcare Co-Founder

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.