Director, Crenessity Consumer Marketing

This position will be responsible for all Consumer marketing activities for CRENESSITY. CRENESSITY (crinecerfont) is a prescription medicine used together with glucocorticoids (steroids) to control androgen (testosterone-like hormone) levels in adults and children 4 years of age and older with classic congenital adrenal hyperplasia (CAH).

The AD/Director, Marketing will be responsible for driving the implementation and execution of Consumer marketing strategies to support Neurocrine’s objectives and growth plan in CAH based on market knowledge, customer insights, and brand strategy. This position will work closely with a broad array of stakeholders to drive execution of the CRENESSITY brand plan and will be responsible for all elements of the promotional platform for CAH consumers and their loved ones. They will also work closely across teams to help Neurocrine develop strategies for and manage consumer services, including HUB, consumer education services, CRM systems, education, caregiver support, and more that provides an optimal consumer experience. They will also be responsible for ensuring strong cross-functional alignment in the flawless execution of strategy and promotional tactics working in close collaboration with partners, especially Consumer Services, Consumer Advocacy, Corporate Communications, Marketing Operations, Sales Training, Market Research, Regulatory, Legal, Medical Affairs, Opinion Leader and Medical Marketing, Managed Markets, Regulatory other members of the brand team, and agencies. This individual will also be responsible for additional projects across the brand as assigned.

The role will include leading a team and developing marketing materials to support the CAH program including both personal and non-personal/omni-channel tactical execution for CAH consumers and families. In addition, this individual will be responsible for partnering with other stakeholders to develop and manage consumer opinion leaders and speakers bureau, consumer service programs, consumer advocacy group relationships, consumer educational programs. They will lead the development of brand-building marketing plans for consumer, and support tactics to accelerate growth for the key brands in CAH.

This individual will have Rare Disease experience, preferably in endocrinology, pediatrics, and/or genetic diseases. They will have deep patient marketing experience and brand launch experience. They understand and prioritize the nuances and the importance of connecting HCP and Patient strategies. They will be a strong digital marketer, having successfully executed omnichannel campaigns and microtargeting/next-best-action programs in partnership with sales, patient services and other marketing leadership. They will be a strong leader of people, collaborator and value cross-functional leadership and consensus decision making. They adopt a can-do, leadership mindset, creating organizational energy and excitement about the brand, and galvanizing cross-functional teams to buy in to brand mission. The Director will be responsible for managing a team of marketers and will have the opportunity to drive the launch of a highly innovative and important new therapy.

• Work cross-functionally to solicit input to develop the Annual Brand Plan and consumer marketing strategy and support the budget allocation process; identify expert external partners to execute key solutions to enhance patient/CG education
• Lead the development and execution of the CRENESSITY consumer strategy and campaigns across appropriate channels, including brand positioning, concept design and messaging
• Expand innovative omni-channel patient engagement tactics to amplify commercial team efforts, implement a measurement plan to monitor performance, and regularly provide recommendations to pivot as needed on based data to optimize overall impact that aligns with patient services and marketing
• Supports/develops, leads and manages the patient advocacy and patient opinion leader engagement strategy including the CAH Patient Speaker Bureau, patient programs executed by the field or brand team, develops strong relationships with key patients, advocacy groups and other entities
• Lead presence at society and advocacy meetings; support field-based marketing in the execution of local and digital patient and family educational events
• Manage multiple agencies, including creative, AOR, media, digital, P2P; accountable for project timelines and budgets; participate in monthly budget forecasting meetings. Ensures budget aligns with planned annual spend
• Deep experience in leading the successful development and creation of patient/CG marketing content that simply and concisely communicates complex, scientifically nuanced and empathetic/sensitive concepts through PRC process; oversees the pull through across multiple tactical modalities
• Develop and maintain strong, collaborative working relationships with key cross-functional partners, including PRC, Legal, Compliance, HCP marketing, Patient services, Market Access, Market Insights, Medical Affairs, Field, Global, and others, as appropriate
• Supports other ad hoc projects that will arise with evolving brand needs and changing market dynamics
• Able to prioritize and manage complex and innovative projects and establish vision and direction within a fast paced commercial environment
• Strong personal drive, highly collaborative, perceptive, a problem solver and exhibit strategic insight and innovative agility
• Possess excellent communication skills that lead to proactive, clear internal and cross-collaboration communication
• Contributes to the strategic development and execution of the brand initiatives
• Serves as a subject matter expert for the product, market and treatment landscape
• Leads team in development and implementation of innovative patient programs platforms, including personal and non-personal programs
• Understands key market trends and competitive environment to drive proactive strategies to maximize brand potential; Leverages market insights and research to drive growth and strategic direction
• Omni-channel patient marketing (print, digital, social) evangelist with deep experience
• Work closely with our Patient Services team Value/Access and Payer Segment Marketing teams to impact the long-term strategies based on the market trends and competitive environment
• Partner with Corporate Communications & Public Relations team to ensure a compelling and consistent narrative for company and brand
• Partner with market research and analytics to develop customer insight to inform decision-making in support of strategy
• Liaise closely with Legal, Regulatory and Compliance to execute brand tactics efficiently and compliantly
• Informs competitive planning and strategic efforts
• Participates in annual brand planning activities, including forecasts and budgeting
• Other duties as assigned

• BS/BA degree in scientific or business discipline and 12+ years of relevant experience, including 7+ years of strong marketing and/or sales experience in a pharmaceutical market. Experience managing outside agencies (creative & media), design firms, and internal teams to execute brand and strategic marketing direction. In-line brand marketing experience, including commercial launch OR
• Master's or MBA degree preferred and 10+ years of related experience OR
• PhD and 8+ years of related experience
• Extensive previous managerial experiences also required
• Marketing acumen with demonstrable depth of knowledge rare disease, scientific leader engagement, marketing strategy, market research, segmentation, brand positioning, and tactical plan development
• Exhibits passion and empathy to build meaningful experiences with patients by understanding their needs and desires
• Experience in collaboration across HCP and Patient marketing with a strong focus in omni-channel digital marketing
• Digital marketing expertise, able to strategize, build and deploy leveraging agency partners robust omnichannel programs
• Experience executing advisory boards and competitive intelligence
• Aptitude for building positive working relationships
• Ability to effectively manage multiple projects and vendors
• Demonstrated proficiency in PowerPoint, Word and Excel
• Demonstrates strength in analytics to translate data into insights and indicated actions
• Creative and innovative, while also possessing analytical problem-solving skills
• Demonstrated ability to coordinate, prioritize and handle multiple priorities and projects simultaneously with keen attention to detail
• Comfortable designing relevant campaign KPIs and closely monitoring performance and then adjusting with fearlessness
• Must be comfortable managing multiple competing, frequently shifting priorities, and working through uncertainty
• Ability to gauge the feasibility, impact and risks of proposed programs and develop mitigation plans and ensure internal advocacy and approval
• High ethical standards and personal integrity
• Proven ability to hit the ground running and take charge of the position
• Proven ability to be action oriented, self-motivated with track record of being an enthusiastic and effective team player with experience leading and influencing others to ensure successful outcomes
• Ability to navigate organization with minimal direction, in support of completing tasks
• Flexibility to accommodate constantly changing environment
• Recognized as an internal thought leader with extensive technical and business expertise within a strategic organization
• Applies in-depth knowledge of own function, business / commercial / scientific expertise to solve critical issues successfully and innovatively
• Evaluates key business / scientific challenges and completes complex, ambiguous initiatives having cross-functional impact
• Ability to work as part of and lead multiple teams
• Good leadership, mentoring skills and abilities typically leads lower levels and/or indirect teams
• Excellent computer skills
• Excellent listening, verbal and written communication, and presentation skills
• Excellent problem-solving and analytical thinking skills
• Sees broader picture and longer-term impact on division/company
• Ability to meet multiple deadlines across a variety of projects/programs, with a high degree of accuracy and efficiency
• Excellent project management, strong project leadership skills
• Ability to manage and develop others

The annual base salary we reasonably expect to pay is $195,400.00-$282,900.00. Individual pay decisions depend on various factors, such as primary work location, complexity and responsibility of role, job duties/requirements, and relevant experience and skills. In addition, this position offers an annual bonus with a target of 35% of the earned base salary and eligibility to participate in our equity based long term incentive program. Benefits offered include a retirement savings plan (with company match), paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage in accordance with the terms and conditions of the applicable plans.