Director Customer Sales, Circle K

BODYARMOR is a fast paced, dynamic environment where brand builders work together with the goal of becoming the number one sports drink! Extreme passion and teamwork are the essentials of being a successful member of the BODYARMOR team. BODYARMOR builds camaraderie amongst co-workers, and helps develop valuable relationships, with common goals in mind. BODYARMOR exudes an entrepreneurial culture combined with the resources and insight of one of the world’s most iconic companies, The Coca-Cola Company, which acquired BODYARMOR in 2021. This unique environment gives people the ability to go above and beyond expectations, multi-task, meet deadlines, and have fun accomplishing goals.

BODYARMOR is looking for a Director of Sales, Circle-K/Central-West to join our team.

The Director of Sales, will lead a cross functional team to deliver business results across assigned customers. As a key leader within BODYARMOR, this individual will be required to lead annual planning processes and negotiate annual agreements to ensure alignment and execution to achieve aggressive business targets. This individual will provide subject matter expertise to resolve complex customer issues and deliver BODYARMOR annual goals.

RESPONSIBILITIES:

Customer Development

• Strategic leader responsible for the oversight of the Circle-K HQ customer relationship on behalf of BODYARMOR.
• Deliver results through the management of four (4) regional sales account executives, who lead various large/small regional CR chains across the West and Central United States
• Drive processes and execution of annual plans across assigned customers and bottlers. Delivery of key business and financial metrics including topline results (Revenue, volume, Share) and key financial metrics (trade spend and T&E budgets) will be required.
• Partner with Sr. Management and cross functional team members to build Annual Plans to achieve both short-term and long-term business objectives.
• Lead annual negotiations ensuring an optimized partnership agreement is in place that supports overall organizational priorities.
• Collaborative leader of a cross functional team responsible for the development and implementation of overall customer selling stories, while providing key insights to deliver all key execution metrics (Assortment, Shelving, Pricing, Merchandising and Innovation).
• Oversee the on-going account updates and performance reporting against key metrics and problem solves plan gaps and brings forward recommendations to deliver on required business objectives.
• Develop and leverage top level external relationships at major accounts to optimize BODYARMOR positioning in the market.

System Leadership

• Participate in all system routines as needed (CCLT, Customer core Teams) to provide customer updates including annual plan targets and elements and on-going customer performance updates and action plans to deliver annual plans.
• Work closely with Coca-Cola sales teams to maximize mutual goals, results, and execution
• Build and leverage relationships with both BODYARMOR teams and Bottlers and Legacy distributors to ensure alignment and focus on delivering key customer objectives.

Cross Functional Communication and Collaboration

• Provides on-going updates on customer plan results and opportunities to BODYARMOR management.
• Participate in key cross functional routines to provide on-going plan updates and ensure flawless execution of customer programs and initiatives.
• Provide customer input to annual plans including all Marketing, Commercial and Innovation plans.

Organizational Development

• Fully leverage all cross functional resources to deliver best in class capabilities to customers including selling stories, consumer and customer marketing and insights and revenue growth management plans.
• Coach and mentor team providing subject matter expertise on customer needs ensuring the team is supported and the required resources are in place to support overall business priorities.
• Manage to annual T&E budget for department ensuring alignment with internal financial objectives.

REQUIREMENTS:

• Bachelor’s degree required
• 8+ years direct sales experience in CPG and hold a track record of successfully selling into multiple national and regional channel customers required
• Previous experience managing people/teams preferred (not required)
• Must be self-motivated and highly organized with a strong desire to produce results with an entrepreneurial spirit to succeed.
• Must be able to quickly assess the needs of the business, develop an action plan & manage the required change. The ability to effectively intermingle with a wide variety of business professionals is essential.
• Must have a passion for building brands, new products, and long-term growth.
• Solid computer skills in Outlook, Power Point, Excel, and Word. Strong understanding and analytical skills in understanding of Nielsen/IRI syndicated data.
• Position requires substantial travel (+50%)
• Must hold and maintain a valid driver's license and be able to drive long distances
• Motor Vehicle Records must satisfy Company standards per Driving Policy

What We Can Do For You

• Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world, including Coca-Cola, Simply, Fairlife & Topo Chico.
• Expansive & Diverse Customers: We work with a diversified group of customers which range from retail & grocery outlets, theme parks, movie theatres, restaurants, and many more each day.

Skills:

Leadership; Sales Process; Account Management; Customer Relationship Management (CRM); Sales Management; Marketing; Sales; Pitch Presentations; Consultative Sales Management; Communication; National Account Sales; Decision Making; Business Development; Negotiation

Pay Range:$141,000 - $165,200
Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage:30
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.