Director - Digital And Data Delivery

Director, Digital & Data Delivery

ETC, part of the Arc network, is a rapidly growing B2B events, data, and media platform. Through a series of innovative summits, tradeshows, and conferences powered by established media brands, we deliver meaningful connections and industry-leading insights.

Please visit us at https://etcnetwork.com to learn more.

The Role

ETC is currently seeking a Director, Digital and Data Delivery to join the marketing team. This new role is critical in achieving our US audience and revenue targets by accelerating our digital marketing and data management and insights This position reports to the Chief Marketing Officer and is responsible for the success of our US digital and data operations.

Work from a home-based office is permitted up to 5 days a week.

Responsibilities

Database Delivery & Management

• Lead the development and maintenance of our database strategy, including consistent data taxonomies, standardization of mapping across platforms, and quality and engagement improvements.
• Collaborate with leadership to shape the long-term data strategy, including recommendations for implementation, data ingestion, and storage solutions.
• Manage relationships with third-party data providers and oversee relevant data system support contracts.
• Work with the Audience Development Manager to optimize platform utilization, ensuring data-driven audience engagement strategies.
• Design and deliver insightful dashboards and reports to inform decision-making across marketing, content, and leadership teams.

Data Compliance

• Ensure adherence to data compliance regulations (e.g., GDPR, CCPA) across all internal and external data collection points.
• Develop and update internal data protection policies, guidelines, and procedures in collaboration with key stakeholders.
• Oversee training to staff handling or processing data, building awareness and ensuring compliance.
• Maintain accurate records of all company data processing activities and act as a resource for compliance-related inquiries.

Marketing Technology

• Oversee the marketing technology stack, including content management systems, email platforms, analytics tools, and automation solutions, ensuring integration and optimization for marketing campaigns.
• Manage MarTech vendor relationships, including selection, performance evaluation, and contract negotiation.
• Work with CMO and other Marketing leaders to develop training and support for marketing teams to leverage technology tools effectively and troubleshoot issues.

• Experience: Minimum 10 years of experience in data management, digital marketing, and marketing technology, with a proven track record of managing complex data-related projects.
• Technical Skills: Proficiency with reporting and data visualization (e.g., PowerBI, Tableau) CRM platforms (e.g., Salesforce), marketing automation tools (e.g., Pardot, Omeda), CMS (e.g., WordPress, ASP, Wix), and analytics solutions (e.g., Google Analytics). Proficiency using Microsoft 365 applications is required.
• Programming: Working knowledge of SQL for querying and managing data sets.
• Compliance Expertise: In-depth understanding of data protection laws and practices, with experience implementing GDPR or similar standards.
• Analytical Ability: Strong data interpretation skills to derive insights and drive decisions.
• Leadership: Ability to align technical initiatives with business objectives, working effectively across teams and with senior stakeholders.

Physical demands of the job include:

• Performing work in an indoor office environment
• Operating standard office equipment such as computers, printers, keyboards, monitors, phones, and other telecommunications or internet-enabled communications devices
• Possessing short-distance visual acuity to perform an activity such as: entering, preparing, and/or analyzing data and figures, transcribing, viewing a computer terminal, and/or extensive reading.
• Lifting and carrying small to medium sized (0-20 lbs) parcels, packages and other items or traversing short distances. Traversing longer distances and/or standing for extended periods of time will be required during conferences and in-person events.

Position Type and Expected Work Hours

This is a regular, full-time role. Most work is typically conducted Monday – Friday, during ETC’s core business hours, between 9:00 AM and 5:30 PM. Travel to events is required, and work times will be extended during the lead-up to and through the live events.

This description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities, and activities may change, or new ones may be assigned at any time with or without notice.

Factors used to determine the compensation range for a given position may impact what compensation within the stated range may be offered to any individual candidate (e.g., years of experience, level of education or credentials obtained, geographic and market considerations, etc.). Currently, we are unable to accept applications from prospective candidates in CA, CO, NY and WA for this role.

ETC is an equal opportunity employer.