Director, Digital And Paid Marketing

Full Time • Chicago, IL, United States of America

104,814 - 132,718 (Yearly) Added 1 week, 2 days ago

Summary

LOCATION

Hybrid (4 days onsite at CB2 Headquarters, Chicago, Illinois)

QUALIFICATIONS

Bachelor's degree in Marketing or a related field, 10+ years of digital marketing experience in consumer-focused industries, strong business management skills, and proven ability to leverage data for measurable results.

RESPONSIBILITIES

Oversee all paid marketing initiatives, develop customer-centric strategies, manage marketing budgets, ensure cross-functional alignment, lead a team, and maintain relationships with key platform partners.

INDUSTRY

Retail Home Design

SHORT DESCRIPTION

Join CB2 as the Director of Digital and Paid Marketing to lead innovative paid marketing strategies and drive business performance in a collaborative environment.

CB2 is transforming the perception of home design for today's modern consumer. Born out of Crate and Barrel, CB2 is committed to high-quality, sophisticated design at an approachable price. Located in downtown Chicago, CB2 offers an engaging, collaborative work environment. If you're creative, team spirited and have a passion for modern design, then join the team as a Director, Digital and Paid Marketing.

The Director, Digital and Paid Marketing will oversee all aspects of paid marketing initiatives from vision, planning, budget management, customer insights, analytics, execution and decision making across programs across CB2. They will lead a dedicated team across paid search, social, and display, and is the primary decision maker with the external digital marketing agency.

This is a 4 day hybrid position based out of our CB2 Headquarters in Chicago, Illinois.

A day in the life as a Director, Digital and Paid Marketing…

Own the strategy for growing all paid and digital marketing efforts, working in close partnership with the Ecommerce, Brand Marketing, Creative, and other cross-functional teams
Ensure cross functional alignment to paid marketing strategy for building immediate and long term vision
Accountable for conceiving and executing customer-centric strategies that support key brand objectives: acquisition, retention, key program support (Design Services, New Movers, Registry, Trade, B2B)
Accountable for ensuring all budgets are strategically aligned to business goals including ecom sales, traffic, and conversion goals in partnership with the ecom team
Responsible for driving and communicating hind-sight performance and optimizations
Accountable for developing and maximizing marketing budget in partnership with the external agency to drive business objectives
Responsible for ensuring CB2 Marketing has strong relationships with key platform and vendor partners (Google, Meta, Pinterest, TikTok, etc) and is staying abreast of new ideas and developing tactics and technology
Partner with Analytics, Ecom, and Agency partners to develop “source of truth” reporting that triangulates marketing platform reporting and ecom reporting to ensure strategy and performance alignment
Partner with the Marketing/Planning/Merchandising/Ecom leadership to develop customer-centric promotional and advertising strategies that deliver on financial goals and the editorial calendar
Team leadership excellence. Be able to develop a strong performance minded team, and communicate strategy cross-functionally to business partners

What you’ll bring to the table…

A Digital thought leader with a passion for connecting media to business performance
An analytical leader with a passion for digital innovation
Results Oriented while maintaining a balance between brand building and performance
A strong passion for retail with entrepreneurial energy, an innovative spirit, and insatiable curiosity
Passion for understanding the customer and influencing their journey
Ability to think strategically & tactically to ensure ideas turn to action
Ability to dive into technical details, understand nuances and work with technology leaders on complex initiatives
Ability to simplify and structure complex and ambiguous problems
Conceptualize and provide thought leadership and strategic direction to product & data roadmaps
Ability to handle diverse and conflicting opinions to arrive at the best decisions and outcomes
Excellent presentation and written communication skills; experience presenting to and engaging with senior and executive level audiences
Collaborate and work effectively across functions. Influence and achieve consensus on goals and objectives
Ability to present complicated material in a concise and effective way

We’d love to hear from you if you have…

Bachelor's degree in Marketing or equivalent field
10+ years of Digital Marketing experience with best in class organizations in consumer-focused industries (specialty-retail preferred), including strategic planning, implementation & execution
Demonstrated experience in stewarding media investment and driving for a brand in the retail or DTC space
Strong business management experience including full responsibility and accountability for managing a substantial budget
Proven ability to leverage data to drive measurable results and track accountabilities to ensure desired outcomes and ROI
Must be knowledgeable, savvy and strategic as to the effective deployment of all forms of media with significant experience leveraging analytics
Demonstrated knowledge of digital marketing methods, and a track record of testing and learning in this space
Experience with Media Mix Modeling, brand health tracking, lift studies, and other pertinent methodologies for measuring and tracking impact of media

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