Director, Digital Fundraising

Full Time • Arlington, VA, United States of America

95,000 - 100,000 (Yearly) Added 4 days, 11 hours ago

Summary

LOCATION

Arlington, VA; primarily onsite or hybrid depending on the role.

QUALIFICATIONS

College degree in marketing or related field, minimum of five years of experience in online marketing and fundraising, strong copywriting and project management skills, knowledge of digital marketing tools, and experience with CRM systems.

RESPONSIBILITIES

Oversee WETA's digital fundraising program, develop and implement multichannel campaigns, supervise digital fundraising team, manage creative development for marketing materials, coordinate digital ads strategies, and analyze campaign results to optimize fundraising efforts.

INDUSTRY

Public Media and Nonprofit Organization

SHORT DESCRIPTION

The Director of Digital Fundraising will lead WETA’s digital fundraising initiatives, creating strategies to engage and retain members while driving significant revenue through online channels.

Job Title: Director, Digital Fundraising

Reports to: Senior Director, Direct Response Fundraising and Audience Services

Status: Full - Time, Exempt

Salary Range: $95,000.00 - 100,000.00

Position Overview:

The Director, Digital Fundraising will oversee the planning and execution of WETA’s digital fundraising and engagement program through email, website promotions, digital ads and other digital channels. The Director will drive digital fundraising and engagement activities, developing and implementing strategies to support fundraising for the Membership Marketing and Development Services department. Reports to the Senior Director, Direct Response Fundraising and Audience Services. Supervises efforts to raise $9.3MM in digital fundraising revenue and supports broader efforts to raise $20.5MM in total Membership revenue. Oversees digital ads program to drive 47K installs of our streaming service on Roku devices along with $540k in revenue.

Primary Responsibilities:

Directly supervise Senior Associate, Digital Fundraising; Associate, Digital Fundraising; and supervise, with a dotted line, the Associate, Multichannel Fundraising along with the Senior Director, Multimedia Fundraising.
Responsible for developing strategy for, writing and maintaining annual plan supporting creation and execution of multichannel campaigns, digital solicitations, engagement communications and WETA Passport fundraising for the purpose of acquiring, upgrading and retaining WETA members, with input from departmental leadership. Oversee operations plans for multichannel and digital campaigns, coordinating schedules, asset development and promotion in coordination with partners in the Membership and Local departments. Develop and manage implementation of ideas to drive email list growth and optimize donation experience, such as website, email and donation form testing.
Supervise development of creative assets including email copy, landing page and other digital copy and graphic design to produce desired fundraising and engagement results. Manage creative development through internal resources and vendors, as necessary.
Supervise Senior Associate, Digital Fundraising on the implementation of the paid search program and coordinate with Senior Director and cross-departmental Digital Ads working group to collaborate on digital ads strategy across WETA.
Serve as key member of the Streaming Priorities Working Group and supervise digital activities to promote WETA+ streaming service and WETA Passport
Oversee efforts to optimize Engaging Networks e-CRM product as well as PledgeCart/Simple Donate e-commerce solution. Supervise Senior Associate, Multichannel Fundraising in implementation of digital needs for on-air and streaming pledge drives.
Serve as primary liaison with external strategy and software partners managing execution of online fundraising needs such as graphics development, digital ad management, form development, automation techniques, etc.
Oversee results management of the online fundraising program, working collaboratively with external vendors and the Data Strategy and Development Services department to report on and provide analysis of campaign results and key performance indicators on the email file, using eCRM, ROI and Google Analytics.
Partner with Digital Media department on management of fundraising tools on website and social media engagement and serve as digital content manager for Membership department.
Stay abreast of industry best-practices, within public media, among nonprofits more broadly and in the commercial sector
Perform related special projects or other duties as assigned.

Additional Skills and Qualifications:

College degree in marketing, public relations, or related field.
Minimum of five years of progressively responsible experience in online marketing. Experience should include online revenue generation and/or online project management.
Or equivalent combination of education and experience.
Track record of success in digital and/or direct response fundraising, with experience in email and digital marketing tools and techniques desired.
Knowledge of and proven ability to develop and implement digital fundraising strategies.
Strong copywriting skills, particularly in fundraising and donor cultivation communications.
Experience building and maintaining donation forms, surveys, and other user engagement features.
Excellent organizational, project planning, presentation, and time management skills with careful attention to detail.
Ability to generate and interpret digital tracking and analytic reports, present findings, and recommend strategy based on results.
Excellent interpersonal and communication skills, with the ability to interact with a variety of stakeholders using diplomacy, tact, and discretion.
Demonstrated ability to work effectively both independently and in a team environment.
Demonstrated ability to successfully perform in an atmosphere of multiple projects, shifting priorities, and deadline pressures.
Demonstrated understanding and application of computer technology including Microsoft Office and CRM database experience. Competent or better with Photoshop, web design and HTML.

LOCATION

WETA and NewsHour Productions are Washington, DC established media and news organizations. We are a largely local workforce based out of the Campbell Place office in Arlington, VA. WETA and NewsHour Productions value employee flexibility when possible. Most positions based in our Arlington, VA office will be onsite or hybrid, depending upon the role.

COMPANY OVERVIEW

WETA and its subsidiary NewsHour Productions LLC serve local and national public media audiences by producing and distributing content of intellectual integrity and cultural merit. Through broadcast, digital and community services, the organization offers compelling, diverse programming on five television channels, including primary channel WETA PBS, and on WETA Classical, the exclusive home for classical music in the nation’s capital; produces a portfolio of national television productions, including PBS NewsHour, recognized globally for bringing balanced, in-depth news coverage to all Americans; creates impactful documentaries with longtime production partners Ken Burns and Prof. Henry Louis Gates, Jr.; features a variety of content offerings on weta.org, WETA Passport, the PBS Video App and the WETA Classical App; and serves communities near and far with education and engagement initiatives that contribute to the company’s mission of public service. Benefits | WETA

EQUAL EMPLOYMENT OPPORTUNITY

WETA and NewsHour Productions are equal opportunity employers committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.

This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and internships. WETA and NewsHour Productions make hiring decisions based solely on qualifications, merit, and business needs at the time.

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