Director, Digital Marketing

Full Time • New York, NY, United States of America

150,000 - 175,000 (Yearly) Added 3 days, 2 hours ago

Summary

LOCATION

New York City

QUALIFICATIONS

5-7+ years of experience in direct-to-consumer marketing, strong analytical skills, expertise in D2C marketing metrics, creative strategy, and campaign execution. Experience in healthcare and conversion rate optimization is a plus.

RESPONSIBILITIES

Lead growth marketing programs, oversee digital channels, manage promotional campaigns, enhance brand messaging, analyze performance metrics, and foster cross-functional collaborations.

INDUSTRY

Healthcare

SHORT DESCRIPTION

Seeking a Director of Digital Marketing to drive customer acquisition efforts and optimize digital marketing strategies at Alan Health, focusing on accessibility and affordability in healthcare.

About Alan Health
Alan Health is on a mission to revolutionize healthcare accessibility and affordability. As we aim to triple our customer acquisition in 2025, we're seeking a talented and driven Director of Digital Marketing to lead our growth marketing programs. If you’re passionate about data-driven marketing, creative strategy, and scaling impactful campaigns, this is your chance to make a significant impact.

Role Summary
As the Director of Digital Marketing, you will play a pivotal role in shaping our growth strategy. You’ll oversee the performance of key digital channels, optimize promotional campaigns, and enhance brand positioning. This role requires a mix of strategic planning and hands-on execution, collaborating with cross-functional teams in Product, Finance, and Operations to meet company objectives.

What we look for at Alan Health

Mission-Driven Impact - Passionate commitment to revolutionizing healthcare accessibility and affordability
Growth Mindset - Proven ability to learn and adapt in fast-paced environments
Service Excellence - Customer-first mentality in decision making
Inclusive Leadership - Demonstrated commitment to fostering diverse and equitable teams
Execution Focus - Strong bias for action balanced with thoughtful planning
Innovation Mindset - Creative approach to problem-solving
Collaborative Spirit - Strong cross-functional partnership skills

What we’re looking for in this role

Comfort in Fluidity & Strategic Agility

Thrive in our fast-paced healthcare environment by building and scaling marketing processes from the ground up, while quickly adapting strategies based on market dynamics and performance data

Results-Driven Marketing Leadership

Proven track record of driving measurable growth through digital marketing initiatives with a strong focus on ROI, unit economics, and data-driven optimization across channels

Customer-Centric Empathy

Deep understanding of healthcare consumer needs, with demonstrated success in translating customer insights into marketing campaigns that resonate while balancing growth targets with customer experience

Collaborative Communication Excellence

Skilled at building strong cross-functional partnerships and articulating marketing strategy to diverse stakeholders, from C-suite to external partners, with an ability to translate complex data into actionable insights

Strategic Innovation & Learning Agility

Forward-thinking marketer who identifies and capitalizes on new opportunities, with experience testing and scaling innovative approaches while maintaining compliance in regulated environments

Your day-to-day

Growth Infrastructure

Own and deliver weekly channel-level performance reporting, providing insights into key drivers, highlighting key trends, inflection points, and recommendations for continued growth.
Manage the promotional calendar, including campaign implementation and analytics.
Refine brand messaging through RTBs (Reasons to Believe) and proof points to improve performance.

Construct accurate forecasts based on budgets, company goals, and trending performance metrics, ensuring alignment with strategic objectives.
Analyze performance drivers at a granular level, surfacing actionable insights to improve campaign performance regularly.
Deeply understand the client journey and unique needs of all relevant Alan Health audiences to refine messaging and enhance customer experience.

Channel Management

Lead the performance of key digital marketing channels, including Meta, Google (search, shopping, YouTube), and more.
Oversee both media buying and creative development to maximize ROI and align with brand guidelines.

What You Bring

Must-Haves

5-7+ years of experience in marketing teams within a direct-to-consumer (D2C) setting.
Strong analytical skills with expertise in D2C marketing metrics, measurement, and attribution.
A keen eye for creative strategy and the ability to guide partners in producing high-performing ads.
Ability to balance strategic planning (goal setting, forecasting, financial planning) with campaign execution.

Should-Haves

Hands-on experience in managing performance at the channel level for 1+ digital marketing channels.
Prior in-house experience at a growth-stage startup.

Nice-to-Haves

Experience in the healthcare industry.
Background in conversion rate optimization (CRO).
NYC-based.

Compensation

The base salary range for this position is $150,000 - $175,000 annually.
We have a market-based compensation structure. The salary for this position may vary based on a candidate's experience, industry expertise, technical skills, and location.

Selection Process

Screening Interview (30 minutes)
Competencies & Skills Interview (30 minutes)
Cross-functional Leadership Interview (30 minutes)
Final Interview (30 minutes)
Reference Checks
Offer

Alan Health is proud to be an Equal Opportunity Employer. All aspects of employment, including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.

Don’t meet every requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Alan Health, we’re committed to building a diverse, inclusive, and authentic workplace with a tangible sense of belonging for all our people.

If you’re excited to own and scale impactful digital marketing strategies in a dynamic startup environment, we’d love to hear from you!

While we encourage people to use AI systems during their role to help them work faster and more effectively, please do not use AI assistants during the application and interviewing process. We want to understand your personal interest in Alan Health without mediation through an AI system, and we also want to evaluate your non-AI-assisted communication skills.

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