Director Franchise Development Marketing

We Are Paul Davis! Our company's mission is to provide opportunities for great people to deliver best-in-class results.

Join Our Dynamic Team as the Director, Franchise Development Marketing

Are you a seasoned director-level individual with experience in the business or construction fields? Are you looking to leverage your expertise in a role that offers varied and challenging work? Our company, a leading parent organization that owns and operates multiple franchise locations across North America, seeks a Director of Franchise Development Marketing to join our robust Franchise Development Team.

We are seeking a dedicated and experienced Director of Franchise Development Marketing who will be responsible for developing and executing marketing strategies to attract and retain franchisees, enhance the brand's visibility, and support the overall growth of the franchise network.

Why Join Us?

• Competitive salary and benefits package
• Opportunity to lead and shape the safety culture of our growing company
• Work with a dynamic team committed to excellence and safety
• Medical, Dental, Vision, Life, Disability & 401(k) benefits
• Paid Holidays, Vacation, Sick Days, and Volunteer Days
• Career growth opportunities within a fast-paced and innovative environment

Essential Duties/Responsibilities:

• Develop and implement comprehensive marketing plans to support franchise development goals.
• Attend meetings with the Marketing Team to align marketing strategies with business objectives.
• Manage and optimize digital marketing campaigns, including SEO, PPC, email marketing, and social media.
• Oversee the production of marketing materials, such as brochures, videos, and presentations, to promote franchise opportunities.
• Conduct market research to identify trends, opportunities, and competitive landscape.
• Build and maintain relationships with vendors of the Fran Dev team.
• Monitor and analyze the performance of marketing initiatives and adjust strategies as needed.
• Coordinate with the Franchise Development Sales Team to ensure consistent messaging and branding across all marketing efforts. Manage the franchise development marketing budget and allocate resources effectively to maximize ROI.
• Stay up to date with industry trends and best practices to continuously improve marketing efforts.
• Manage Meet the Team events, including candidate file prep, itinerary updates, meal coordination, and swag.
• Prepare and manage the planning of Fran Dev team meetings and All Team calls.
• Manage award rankings and tradeshows, if applicable.
• Manage FranConnect or other CRM systems, including weekly, monthly, quarterly, and annual reporting.
• All other duties as assigned.

Competency - Knowledge, Skills, and Abilities:

• Proven track record of developing and executing successful marketing campaigns.
• Strong understanding of digital marketing strategies and tools.
• Excellent communication, presentation, and interpersonal skills.
• Computer literacy with MS Office Suite (Word, Excel, PowerPoint), SharePoint, Zoom, Teams, Adobe, etc.)
• Ability to work collaboratively with cross-functional teams.
• Strong analytical and problem-solving skills.
• Proficiency in marketing software and tools, such as CRM systems, email marketing platforms, and social media management tools.
• The ability to work under pressure
• Exceptional attention to detail
• Ability to conceptualize
• Self-driven
• Ability to work office equipment (fax, scanner, printer, copier, phone system, computers)
• Ability to work independently and make decisions
• Maintain a level of confidentiality
• Ability to follow our Paul Davis Values, Vision, Mission, and 10 Serving Basics

Required Education & Experience:

• Bachelor's degree in marketing, business administration, or a related field.
• Minimum of 5 years of experience in marketing, preferably within the franchise or restoration industry.

Preferred Education & Experience:

• Experience in franchise development or business development.
• Knowledge of the restoration industry and its unique challenges and opportunities.
• Advanced degree in Marketing or a related field.
• One to three years of B2B sales experience in construction, restoration, or related field

Physical Requirement:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. The employee is occasionally required to sit, climb or balance, stoop or kneel. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.

• Must be able to stay in a stationary position up to 100% of the time
• The person in this position needs to occasionally move about inside the office to access file cabinets, office machinery, etc.
• Constantly operates a computer and other office productivity machinery, such as a calculator, fax machine, copy machine, and computer printer
• Must be able to observe and perceive information on a computer and documents
• Must be able to communicate and converse with customers over the phone
• Occasionally will lift up to 10lbs.
• Ability to safely operate a company vehicle

Travel:
This position may require up to 15% travel. This position may require travel for company meetings/events and training.

Reasonable Accommodation for Disability:
Any applicant or employee who believes that a reasonable accommodation is required for purposes of federal or state disability law is required to contact Human Resources to begin the interactive exchange process.

A “reasonable accommodation” is a change or adjustment to a job or work environment that allows a qualified individual with a disability, defined as a physical or mental condition that is permanent, ongoing episodic, or of some persistence, and is a substantial or significant limit on an individual’s ability to carry out important functions (or as otherwise defined by federal or provincial law), to satisfactorily perform the essential functions of a particular job and does not cause an undue hardship for the employer.

Disclaimer:
Paul Davis Restoration is an equal opportunity employer. Paul Davis Restoration provides equal employment opportunity to all individuals regardless of race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by provincial or federal law.

About Us:
Paul Davis Restoration, Inc. is a national franchise organization that provides property damage emergency services, restoration, and reconstruction services for residential and commercial properties due to water, fire, mold, storm, and other disasters. The Paul Davis Network is made up of more than 340 franchises across the US and Canada. Since 1966, we have helped more than 2 million property owners restore their properties and lives. Paul Davis Restoration, Inc. is owned by FirstService Corporation, a global leader in the rapidly growing real estate services sector. [More information about Paul Davis can be found at www.PaulDavis.com]. In our business, training of local marketing professionals is critical to the continued success of the Network.

If you are ready to take on a challenging and rewarding role that offers both variety and the opportunity to make a significant impact, we would love to hear from you. Apply today to join our team and help shape the future of Paul Davis!

Make an impact now: Paul Davis is proud of our 56+ year heritage serving people in their time of need when facing disaster and having their worst day. We are a customer, employee, and client-focused company, passionately serving our community in its time of need and becoming an indispensable partner to our clients through our dedicated work! WE ARE PAUL DAVIS!

Flexible work from home options available.