Director, Growth Marketing Life Sciences Segment

Job Title: Director, Growth Marketing Life Sciences Segment
Department: Marketing
Reporting to: Vice President, Head of Marketing
Location: New York, NY / Remote

About the Role:
We are looking for an exceptional Director of B2B Growth Marketing for Life Sciences to build a high-impact marketing engine for this critical segment. As the top priority segment within our Specialty Chemicals & Ingredients (SC&I) business unit, this role is your opportunity to drive transformative growth and unlock vast potential at Greenfield.

Our Life Sciences segment supports large and small molecule pharmaceutical manufacturers and their partners, as well as laboratories, and medical device manufacturers from around the globe. We provide specialty chemicals, high-purity ethanol solutions and solvents, and custom bioprocessing solutions that our clients depend on to develop and manufacture the life-saving products they produce.

With a deep understanding of the buyers’ needs and behaviors, this role will develop and deploy full-funnel marketing programs. We will increase brand awareness, generate demand and drive revenue growth by engaging prospects and customers across the life cycle.

Success in this role will be measured by quantifiable outcomes, including: increased brand awareness and perception among the target audience, increased MQLs and SQLs and lead quality, decreased cost of acquisition, content KPIs, and where possible revenue and ROI.

Who We Are:
Since 1989, Greenfield Global has been the leading supplier of high-purity alcohols, specialty solvents, custom blended solutions, and fuel ethanol to businesses worldwide.

Greenfield’s primary markets are life science, food, flavor, fragrance, personal care, beverage alcohols, industrials, and renewable fuels. Annually, the company fulfills over 35,000 orders in more than 50 countries through its extensive global supply chain.

Greenfield’s low-carbon ethanol helps industries reduce their carbon emissions and meet environmental objectives. Our team of researchers and engineers continue to lead innovation in sustainable fuels and chemicals, including green hydrogen, green methanol, sustainable aviation fuel, and renewable natural gas.

In SC&I, Greenfield is entering its next phase of accelerated growth, and we are building the marketing team to drive its top priorities – and growing in the Life Sciences segment is job #1. We’re seeking innovative marketing talent to help us expand and unleash the untapped potential of this critical segment.

Why Join Greenfield?

We innovate, collaborate, and work with purpose. Our mission is to unlock the potential of people, partnerships, and nature to accelerate sustainable solutions for the health of the planet, and our work has a positive impact on the environment around the world.

Are you passionate about creating exceptional customer experiences, thriving in a culture of innovation, and driving sustainable solutions? At Greenfield, you’ll join a high-performance team dedicated to making a positive impact on the planet while advancing your career.

With offices in the U.S., Canada, and Ireland, Greenfield Global is family-owned and operated and has been awarded “Canada’s Best Managed Companies” Platinum-level designation since 2015.

Job Responsibilities:

• Customer Intelligence: Deeply understand customer in segment, path-to-purchase, decision making process and criteria, and decision-making panels leveraging internal SME interviews, primary research, desk research etc. Define the ICP and personas we are targeting.
• Value Proposition Development: Develop the value proposition and messaging strategy by audience and work with communications and brand to understand how it ladders up to the corporate strategy
• Upper Funnel Marketing Programs: Develop and implement brand awareness and demand generation program across channels that generates high quality qualified leads, including:
• Cross channel content program that highlights brand pillars and differentiation (digital paid, owned and earned channels; events, etc.)
• Account-Based Marketing program leveraging innovative technology platforms and informed by intent data
• Mid and Lower Funnel Marketing Programs: Ensure leads convert quickly by implementing mid and lower funnel tactics in collaboration with sales:
• Enhancing strategic distribution partner programs
• Creating effective sales collateral and sales assets
• Creating effective product assets, one-pagers and supporting new product launches with assets and sales materials
• Customer Growth Marketing: Implement loyalty, cross-sell and expansion activities through sales, customer service, and digital channels.
• Measure Success: Create a KPI and revenue scorecard and deliver monthly reporting package showing program effectiveness including success, learnings and opportunities to improve
• Collaborate and Communicate: Work closely with sales, product, finance, legal and customer service to ensure awareness and alignment to work priorities as well as a seamless customer experience; develop strategic communication process to ensure company is valuing work
• Continuous Improvement: Stay up to date of life science industry trends, competitive landscape and customer needs, as well as emerging marketing technologies to ensure the company is creating the most effective messaging and marketing programs possible

Your Experience Should Include:

• 10-plus years of experience in growth marketing roles, specifically demand generation and/or product marketing functions at fast-growing entities with lean teams
• Experience marketing specialty chemicals and blended solutions to the pharmaceutical manufacturing audience, coupled with a strong understanding of the applications these chemicals and solutions serve within the industry is a must
• Proven track record of developing and executing marketing strategies that have directly resulted in measurable business growth, including increasing MQLs, SQLs and expansion sales
• Proven track record of working in small agile teams with an ability to create strategy in white space and drive results with an entrepreneurial approach
• Specific experience with modern Account Based Marketing platforms, techniques and tactics
• Experience leveraging AI to improve marketing results
• Proven ability to collaborate across function, specifically in working with sales and finance
• Proven ability to tell stories that resonate on an emotional level and tie to business value by driving traffic, awareness, and positive brand perception

Total Compensation & Care:

• Base salary dependent on experience and demonstrated performance
• Formal and informal training opportunities
• Comprehensive health and dental benefits
• Income protection: short- and long-term disability coverage, life insurance, paid personal sick time
• Vacation time exceeding industry standards
• Company funded retirement savings program with individual contribution opportunities
• Meaningful and challenging work
• Curated intentional culture focused on growth and development, engagement, and communication

Core Principles

• Innovation: We are constantly seizing opportunities to develop new products, processes and methods to meet the diverse and demanding requirements of our customers.
• Collaboration: We are part catalyst, part collaborator. We work with partners to get the most out of our existing products, and to develop custom solutions for our customer requirements.
• Responsibility: Our commitment to give back to local communities in the US and Canada goes beyond the bottom line. We give back to the planet by processing renewable resources into low carbon fuels and chemicals.
• Agility: Our team is not only fast, we have the flexibility and creativity to pivot with customer needs to develop custom-made, on-time solutions.
• Discipline: At every plant, and for every customer, for every shipment, we put quality first. We operate a tight, transparent supply chain while meeting the highest regulatory standards.

Greenfield Global USA, Inc. is an equal opportunity employer that is committed to providing a workplace free from harassment and discrimination. All qualified applicants for employment will be considered without regard to race, color, religion, sex, sexual orientation, marital or domestic partner status, gender identity or expression, pregnancy, age, national origin, ancestry, disability status, genetic information, veteran status, or any other legally protected characteristic.