Director, Integrated Brand Marketing

About the Organization - Golden Gate National Parks Conservancy
Since 1981, the Golden Gate National Parks Conservancy (Parks Conservancy) has served as the nonprofit partner of the National Park Service, collaborating with the Presidio Trust, partners, donors, and the community to support the Golden Gate National Recreation Area (GGNRA). The GGNRA stretches across three Bay Area counties north and south of the Golden Gate Bridge and includes iconic places such as Muir Woods National Monument, Fort Point National Historic Site, Alcatraz Island, Crissy Field, Mori Point, Lands End, and the Presidio of San Francisco.

The Parks Conservancy engages at the intersection of national park sites, local communities, social justice, and climate resilience. Collaborating with partners, our staff are dedicated to enhancing public awareness and providing volunteer and educational opportunities in the parks. We are park builders, caretakers, ambassadors and educators, all working to connect people to parks in support of our vision Parks for All Forever. Join us.

About the role - Director, Integrated Brand Marketing
Reporting to the Chief Communications Officer (CCO), the Director, Integrated Brand Marketing will lead the strategic development, execution, and optimization of digital advertising, paid media, and brand partnerships. This role presents an exciting opportunity to amplify the impact of the Golden Gate National Parks Conservancy through integrated marketing strategies and multi-channel campaigns, elevating its visibility and deepening its connection with diverse audiences, all while ensuring alignment with the organization’s broader strategic goals. They provide direction and leadership over marketing programs and/or initiatives and coordinate with other branches to ensure efficiencies and high impact toward marketing goals supporting Key Move 4 of the One Parks Conservancy framework—crafting a singular organizational identity that creates a common understanding of our work among staff, volunteers, and the public.

The Director, Integrated Brand Marketing develops and implements an integrated, efficient and effective audience-driven annual marketing plan to help advance organizational strategy. They create, manage, and implement key marketing initiatives and/or campaigns, designed to advance integrated marketing efforts, build awareness and engagement, influence conservation action, drive membership, and achieve revenue goals in collaboration with the Development and Retail branch leads. They work closely with marketing park partners at the National Park Service and the Presidio Trust, key internal and external stakeholders, the executive team, board of trustees, philanthropy colleagues, conservation staff, and public affairs to ensure delivery of marcom activities.

Your responsibilities will include:

• Strategy & Planning
  • Develop and oversee a comprehensive brand and marketing strategy to increase awareness, engagement, and support for the Conservancy’s mission.
  • Oversee and support the development of an annual marketing and communications plan, from concept to execution.
  • Create and manage digital advertising and paid media campaigns across various platforms to reach target audiences effectively.
  • Establish clear KPIs and performance metrics to evaluate campaign success and inform strategic adjustments.
• Brand Development & Alignment
  • Focus on ensuring brand consistency across all branches and channels, aligning every touchpoint with the Conservancy’s mission and values. Lead and evolve brand marketing and content strategy across social media, events, blogs, partnerships, sponsorships, and ads.
  • Collaborate with internal teams to maintain a cohesive brand message across programs, events, and public content. Conduct regular brand audits and optimize positioning based on audience insights and market trends, with ongoing monitoring and reporting of brand perceptions and trends.
• Digital Marketing & Paid Media
  • Lead digital marketing initiatives, including social media advertising, search engine marketing, display ads, and retargeting, to reach diverse audiences.
  • Analyze and optimize digital campaigns to maximize ROI and engagement.
• Partnerships, Sponsorships, & Revenue Growth
  • Identify, cultivate, and manage strategic partnerships and collaborations with brands, organizations, and influencers to enhance the Conservancy’s reach and impact.
  • Collaborate closely with the Development and Retail branches to create and execute campaigns that increase membership and drive revenue.
  • Research and pursue sponsorship opportunities that align with the Conservancy’s values, mission, and goals.
  • Develop marketing packages and proposals for potential sponsors, creating mutually beneficial partnerships that drive awareness and revenue.
• Budget Management
  • Develop and manage the marketing budget, ensuring optimal allocation of resources to drive both marketing initiatives and sales budgets.
  • Monitor ROI and adjust strategies as needed to maximize budget efficiency.
  • Focus on creating value for the organization by achieving cost efficiencies over time
• Evaluation, Innovation, & Impact
  • Continuously evaluate marketing initiatives to measure impact and effectiveness, identifying areas for innovation and improvement.
  • Implement best practices and innovative approaches to strengthen brand presence and operational efficiency.
  • Regularly assess and refine strategies to ensure that marketing efforts align with broader organizational goals and make a measurable impact.
• Team Leadership & Development
  • Supervise staff, including a Marketing Manager and Photo Archivist, being accountable for achieving team and professional development goals and objectives.
  • Set clear goals and performance expectations, providing regular feedback and support to ensure individual and team success.
  • Collaborate cross-departmentally to support and align organizational goals and strategic initiatives.

Knowledge, Skills & Abilities

• Proven experience in digital and print advertising, paid media strategy, and partnership development.
• Highly collaborative approach - skilled at influencing cross-functional decision-makers across all levels in a way that reinforces the culture and makes the organization stronger in the long run.
• Experience developing communications, media, and engagement strategies and measuring results.
• Exceptional written and verbal communication skills.
• Cross-disciplinary knowledge and a passion for addressing environmental conservation, social justice issues, climate resilience, or related sustainability and stewardship efforts are highly desirable.
• Strategic thinker with a proactive, solution-oriented mindset.
• Strong relationship-building and collaboration skills, with the ability to work effectively across diverse teams and external partners.
• Creative, adaptable, and able to navigate a fast-paced environment with multiple priorities.
• Commitment to the mission and values of the Golden Gate National Parks Conservancy.
• 8+ years of experience in marketing, brand management, or related roles, preferably within nonprofits, conservation, or mission-driven organizations.

Compensation and Location
The Parks Conservancy provides its employees with a competitive salary that is benchmarked with other non-profit organizations in the Bay Area. Benefits include a competitive suite of medical, dental, and vision plans, up to 3 weeks’ paid vacation plus one week of personal days, plus holiday (11) and sick days (12).

This position is full-time, and you must already be based in or willing to relocate to the San Francisco Bay Area. This position requires at least 3 days per week onsite, either in office (Fort Mason) or visiting our employees on location at our incredible park sites (for example, Alcatraz, Muir Woods, and Crissy Field).

The compensation for this position is a non-negotiable annual salary of $115,000 (Grade 21).

The Application Process
The Parks Conservancy has engaged Equitable Hiring Group to support this hiring process. To apply, please complete the short form to the right.

Individuals who apply by Friday, January 10th, will be given priority; therefore, we encourage you to submit yours soon!

When you apply, we kindly ask you to remove your schools from your resume. There is no need to reformat your resume and leave your degree as is; simplify it to “B.A. Economics,” for example. Just remember to remove any undergraduate and graduate school name references where possible. This “bias-reduced” process is aimed at opening this opportunity to more candidates, reviewing applicants on performance assessments instead of resume proxies (e.g., where you went to school).

This evaluation process will follow practices shown to reduce bias in decision-making and may be different from other application processes you have experienced.

If you have any questions about the opportunity, please email abe@equitablehiringgroup.com.

The Golden Gate National Parks Conservancy is an Equal Opportunity Employer. Recruitment, placement, and promotions are conducted without regard to an individual's race, color, religion, sex, national origin, age, physical handicap, veteran status or sexual orientation, or any other classification protected by Federal, State, and local laws & ordinances. We will consider qualified candidates with criminal history in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance. All qualified applicants are encouraged to apply.

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