Director, Integrated Marketing

Full Time • Belmont, CA, United States of America

170,278 - 215,609 (Yearly) Added 9 hours ago

Summary

LOCATION

Belmont, California

QUALIFICATIONS

10+ years experience in marketing, successful history in demand generation and pipeline-building programs, experience with cloud/SaaS marketing, Marketo, Salesforce proficiency, and excellent communication skills.

RESPONSIBILITIES

Lead ABM and campaign initiatives, develop integrated marketing programs, collaborate with cross-functional teams, manage account selection processes, communicate program status, evaluate vendors, analyze program efficiency, and drive account engagement.

INDUSTRY

Cloud Business Communications

SHORT DESCRIPTION

The Director of Integrated Marketing/ABM will develop data-driven marketing programs to engage upmarket accounts, driving pipeline and revenue growth in a dynamic environment.

Job Title: Director, Integrated Marketing / ABM

Location: Belmont, California

Seniority Level: Director

Employment Type: Full-time

Position Summary

It’s not everyday that you consider starting a new career. We’re RingCentral, and we’re happy that someone as talented as you is considering this role. First, a little about us, we’re a $2 Billion annual revenue company with double digit Annual Recurring Revenue (ARR) and a $93 Billion market opportunity in UCaaS, Contact Center and AI-powered adjacencies. We invest more than $250 million annually to ensure our AI-enabled technology and platforms meet or exceed the needs of our customers.

Imagine being able to support one of the most important GTM motions within that company, while being able to leverage your analytical, project management and demand generation skill set all at the same time. Imagine building best in class, data driven account-based marketing (ABM) and integrated programs

To accelerate our growth among upmarket companies, we are seeking an experienced and strategic-minded Director/B2B marketer. In this high-impact role, you will have the chance to join a dynamic ABM & Campaigns team working closely with our Demand Generation, Customer Marketing, and Sales to develop highly targeted programs that generate targeted Expansion + NPI programs that drive account engagement, pipeline and revenue.

To be successful and effective in this role, your resourcefulness will be key. If you are a self-starter with great attention to detail and the ability to multi-task, then the role in this global, fast-paced environment definitely fits you!

Job Description

Lead key ABM and campaign initiatives in close collaboration with Sales, Customer Marketing and Demand generation.
Develop compelling ABM and Integrated marketing programs (1:1, 1:few, 1:many) that successfully engage target upmarket accounts moving them effectively through buyer’s journey to drive pipeline and revenue
Partner with Product Marketing, Creative and Digital Channel leads on content strategy, planning and executing multi-channel programs: emails, webinars, events, digital, direct mail etc.
Lead cross functional target accounts selection and list pull process for each program
Communicate program status to key stakeholders, making sure programs are executed on time and accounts/leads are effectively followed up on time by Business Development Team
Be responsible for new vendors evaluation, business requirements, partnering with Operations team on system integrations and program operationalization
Use data and industry best practices to formulate in-depth analysis, insights and interpretation to optimize programs and plays for target accounts
Be accountable for driving target account engagement and pipeline goals
Build and maintain strong relationships with marketing, sales and operations team

Qualifications

10+ years experience in Marketing
Successful history in developing and executing demand generation and pipeline-building marketing programs including: email, digital, direct mail, events, webinars and leveraging ABM tools such as DemandBase, 6Sense
Experience marketing cloud/SaaS products and solutions to large companies
Comprehensive skills: Marketo, Salesforce, Power Point
Deep understanding of pipeline and account engagement analytics
Experience acting as a liaison between Sales and Marketing teams
Self-motivated, able to work autonomously, be creative, efficient and productive
Must have excellent written and oral communication skills

About US

RingCentral, Inc. (NYSE: RNG) is a leading provider of cloud business communications solutions. Easier to manage and more flexible than on-premise communications systems, RingCentral’s cloud solution meets the needs of modern distributed and mobile workforces, while eliminating the expense of on-premise hardware and software. RingCentral is headquartered in Belmont, California.

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