Director, Integrated Marketing
LOCATION
Hybrid (with offices in San Francisco, Seattle, New York, Santa Monica, and other locations)
QUALIFICATIONS
Bachelor's degree in Marketing, Business, or related field; 15+ years of relevant experience in integrated and product marketing, with at least 4 years in a leadership role. Master’s degree or MBA is strongly preferred.
RESPONSIBILITIES
Lead and mentor integrated marketing teams, oversee campaign strategies for alignment with goals, manage day-to-day execution of marketing initiatives, collaborate with cross-functional teams, develop GTM plans for new products, and measure marketing effectiveness.
INDUSTRY
Healthcare Technology
SHORT DESCRIPTION
GoodRx is seeking a Director of Integrated Marketing to drive go-to-market strategies and comprehensive marketing campaigns to enhance brand positioning and consumer engagement.
- Manage and mentor a team of integrated marketers to deliver high quality marketing campaigns for GoodRx products, expanding awareness and perceptions of GoodRx's capabilities in the market.
- Oversee marketing strategy and campaigns developed by individual marketing managers to ensure alignment and consistency across GoodRx's strategic goals and initiatives
- Be a hands-on marketer as needed. Manage the day-to-day execution of marketing initiatives to ensure these are delivered on-time, on-budget and with the highest level of quality. This includes developing robust tactical plans, capturing stakeholder updates, managing timelines and providing regular and clear communication to all relevant partners, including senior leadership.
- Establish strong partnerships with cross-functional teams including Creative, Product, Insights, Digital Experience, PR, CRM, Lifecycle Marketing, Mansol, Retail and Marketing Analytics to ensure the delivery of holistic and measurable marketing plans.
- Develop processes to enable the seamless delivery of integrated marketing activities across internal and external channels and partners.
- Demonstrate the effectiveness of marketing investment for the business through both short- and long-term measurement, across brand & performance metrics. Partner with Business Intelligence to establish the right measurement frameworks and KPIs for assessment.
- Go-To-Market Development: Develop and lead GTM plans for new products or features as needed, including audience targeting, messaging, creative development and marketing tactics.
- Education: Bachelor’s degree in Marketing, Business or related field or the equivalent in years of experience. Master’s degree or MBA is strongly preferred.
- Experience: 15+ years of experience in an integrated marketing, product marketing or a hybrid role (12 years with a Master’s degree), with at least 4+ years in a leadership role.
- Proven leadership experience, with the ability to inspire and motivate cross-functional teams.
- Excellent communication and interpersonal skills, with the ability to build relationships and influence stakeholders at all levels. Proven presentation skills, able to articulate and justify your ideas and recommendations with clarity and confidence.
- Strategic thinking and analytical skills, with a data-driven approach to decision-making.
- Highly organized and detail-oriented. Able to establish effective processes to ensure campaigns are delivered efficiently and with high impact.
- Understanding of digital marketing channels, social media platforms, content marketing, and PR/partnership strategies.
- A consumer-centric customer approach, able to understand and anticipate the needs and preferences of our target audiences.
- A growth mindset and a curiosity for learning, willingness to experiment, iterate, and adapt to changing environments and feedback.
- Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
- Passion for innovation and staying current with industry trends and best practices.
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