Director, Integrated Marketing & Communications, Research
LOCATION
Remote with travel as needed
QUALIFICATIONS
Bachelor's degree in research and health marketing, communications, or a related field, 8+ years of experience in healthcare, medical affairs, and/or pharmaceutical marketing, strong organizational and analytical skills.
RESPONSIBILITIES
Develop and execute integrated marketing and communications plans, serve as a strategic partner for medical affairs, ensure integration across initiatives, provide expert counsel to leadership, and uphold diversity, equity, and inclusion commitments.
INDUSTRY
Healthcare and Nonprofit
SHORT DESCRIPTION
Drive the Alzheimer’s Association mission by raising awareness and engaging stakeholders through strategic marketing and communications initiatives.
JOB SUMMARY:
Advances the Alzheimer’s Association mission and strategic priorities by raising awareness, engaging researchers, health care providers, payers, and other stakeholders and driving business outcomes. Develops and executes integrated marketing and communications plans. Provides the full range of strategic counsel, including conceptualizing marketing and communications strategies, overseeing integrated planning, and indirectly leading teams to develop action plans and enabling execution to bring those strategies to fruition.
ESSENTIAL DUTIES & RESPONSIBILITIES:
- At the direction and guidance of the Sr. Director for Integrated Marketing and Communications, serves as the strategic partner for medical affairs marketing and communications to drive pillar-specific objectives and the Association’s brand in ways that advance our mission.
- Leads and develops cross-organizational, integrated marketing and communications plans to advance the organization’s mission and support priority initiatives as mutually agreed upon by Research & Medical Affairs and the relevant internal business partners. Plans align to an overarching annual marketing and communications plan (or plans) and focused plans for priority initiatives as mutually agreed upon by Concern & Awareness and the relevant internal business partners.
- Ensures integration across all pillars and an aggressive proactive approach to drive nationwide, regional, and community initiatives to support research and health care stakeholders and reach the people who need us most in the era of treatment.
- Develops and implements a collaborative approach to planning and execution that brings together the various functions of Concern & Awareness, other marketing and communications functions across the organization, and the business leads and other relevant stakeholders.
- Leverages all of the resources of Concern & Awareness, provides expert counsel to leadership, staff and volunteers for integrated marketing and communications on key priorities and issues.
- Aligns integrated marketing and communications objectives to support business outcomes and key performance indicators to help achieve pillars’ strategic plan objectives, with Concern & Awareness objectives also built into other pillars’ plans.
- Works closely with the Integrated Marketing and Communications team’s leadership to develop and continually evolve planning processes, tools, and templates to drive outcomes; ensure integration, collaboration, and cohesiveness of the various plans while maintaining simplicity and efficiency.
- Upholds and drives the organization’s and the division’s commitment to diversity, equity, and inclusion and reducing and heading off health inequities.
- Ensures exemplary stewardship and effective use of resources to drive the greatest impact for the greatest number of people.
- Performs other duties as assigned.
REQUIRED KNOWLEDGE/SKILLS/ABILITIES
- Exceptional strategic thinker who is creative, enthusiastic and driven
- Knowledge of modern methods of communicating with and marketing to key players in the health care ecosystem
- Ability to translate complex medical and scientific information into digestible materials and campaigns for professional and lay audiences
- Perspective includes the big picture and the views of various internal and external stakeholders
- Assertive, proactive leadership who takes ownership of addressing and solving issues
- Ability to engage, coach, develop and manage diverse staff and volunteers
- Strong organizational, analytical, problem-solving, and project management skills
- Understanding of medical research, public health, healthcare, health equity, and the nonprofit role
- Unimpeachable commitment to ethics, integrity, honesty, and support for fellow team members
- Excellent communicator with top-notch written, verbal and presentation skills
- Ability to work under pressure, manage multiple projects and meet deadlines
REQUIRED EDUCATION AND EXPERIENCE
- Bachelor’s degree or equivalent experience in research and health marketing, communications, or a related field
- 8+ years’ experience, preferably in health care, health systems, medical affairs and/or pharmaceutical marketing and communications. Experience working in a field position and a national position preferred.
- Experience working with and marketing to healthcare professionals, including primary care providers, specialists, clinical researchers, clinical trialists and professional care providers.
Title: Director, Integrated Marketing & Communications, Research
Position Location: Remote with travel as needed
Full time based on 37.5 hours per week minimum
Position Grade: 512 Exempt - Estimated Annual Salary Range ($133,000-$145,000)
Reports To: Sr Director, Integrated Marketing & Communications, Research
Who We Are:
The Alzheimer’s Association is the leading voluntary health organization in Alzheimer’s care, support and research. Our mission is to lead the way to end Alzheimer's and all other dementia- by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support.
At the Alzheimer’s Association, our employees are at the core of all we do. Our network of more than 1,900 employees across the United States makes a difference each and every day for those impacted by Alzheimer’s and those at risk for the disease.
We warmly invite qualified applicants to consider this opportunity to make a life-changing impact on the millions living with Alzheimer’s, their caregivers and those that may develop the disease in the future. Read on to learn more about the role, then visit our website www.alz.org/jobs to explore who we are and why we've been recognized as a Best Place to Work for the last twelve years in a row.
At the Alzheimer's Association®, we believe that diverse perspectives are critical to achieving health equity - meaning that all communities have a fair and just opportunity for early diagnosis and access to risk reduction and quality care. The Association is committed to engaging underrepresented and underserved communities and responding with resources and education to address the disproportionate impact of Alzheimer’s and dementia.
The Alzheimer’s Association is committed to diversity, equity and inclusion in the workplace and provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
Employees working 24 hours/week or more are eligible for a comprehensive benefits package, including medical, dental, vision, flex accounts, short and long-term disability, life insurance, long term care insurance, tuition reimbursement, generous Paid Time Off, 12 annual holidays and Paid Family Leave, as well as an annual Cultural & Heritage Day and Volunteer Day of their choosing. They are also eligible for our gold standard 401(k) retirement plan.
Full time employees (37.5 hours/week), will enjoy all of the above plus an annual School Visitation Day and an Elder Care Facility Day of their choosing.
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