Otsuka
Director Marketing
Full Time
•
Palo Alto, CA, United States of America
200,858 - 250,543 (Yearly)
Added 1 month ago
Summary
At Recor Medical, we are pioneering Ultrasound Renal Denervation (uRDN) therapy to treat hypertension, the leading cardiovascular risk factor in the world. With our Paradise™ uRDN System, we’re on a mission to provide the millions of people who suffer from hypertension with a non-drug and minimally invasive option to lower their blood pressure. Join us on our journey and make a meaningful impact on the lives of people around the globe.
Position Summary:
The Director of Marketing will lead the strategic direction and execution of marketing strategies for Recor globally, with a primary focus in the US market. This is a critical leadership role as it involves overseeing the marketing strategy, planning and execution of the Paradise uRDN system. The candidate is expected to work closely with sales leadership and sales reps to implement marketing/commercial programs to deliver results. This role also involves leading cross-functional teams to develop innovative solutions in order to gain new accounts and user and to differentiate from competition. This is people leader position and will report into Vice President of Marketing & Market Access.
Responsibilities and Duties:
- Owns all levels of marketing strategy, planning and execution to achieve business objectives
- Develop go-to-market strategy for product launches, including market segmentation, targeting and positioning, pricing, product differentiation, omnichannel marketing and sales enablement tools
- Responsible for the product branding strategy and messaging architecture
- Partner closely with sales leaders and sales reps to execute marketing initiatives in order to deliver commercial results
- Immerse in the field to work side-by-side with sales reps to understand customer unmet needs and objection in order to develop effective marketing initiatives
- Build marketing assets and tools needed to support sales team
- Partnership with Medical Education to ensure education content and events supports organization’s strategic goals
- Partner with Marketing Communications to execute digital marketing campaigns to generate and nurture new leads
- Close partnership with Market Development to share best practices and identify synergistic opportunities for collaboration
- Stay ahead and successfully differentiate from competition to achieve market share leadership
- Leverage market research, sales and customer feedback to guide improvements in marketing plan and execution
- Participates in strategic planning initiatives including long-range planning to ensure profitable growth.
- Work closely with cross-functional teams on strategic product development and clinical evidence planning
- Support local customer engagement events as needed
Requirements:
- Bachelor’s degree required; MBA or equivalent advanced degree preferred
- 10+ years of medical device industry experience with progressive responsibilities in Downstream Marketing
- Proven track record in strategic marketing and executing complex marketing plan to deliver results
- Ability to influence senior-level stakeholders and make recommendations based on insights and data.
- Ability to collaborate effectively with Sales to execute marketing programs
- Ability to partner with external stakeholders including interventionalists and administrators
- Experience working in high functioning cross-functional teams
- Effective people leader who can attract talents and build a strong and motivated team
- Data analytics skills
- Financial and budget management
- Self-motivated and proactive with a positive attitude
- Excellent interpersonal and problem-solving skills
- Fluent in English with excellent written and oral communication skills
- Expect to travel up to 30% of the time
Salary Range: $200,858 - $250,543 (Annual Base Salary)
The successful candidate's starting base pay will be determined based on job-related skills, experience, qualifications, work location and market conditions. The expected base pay range for this role may be modified based on market conditions.
The successful candidate's starting base pay will be determined based on job-related skills, experience, qualifications, work location and market conditions. The expected base pay range for this role may be modified based on market conditions.
COVID-19 Vaccination Requirements
At Recor Medical, we care, we collaborate, we challenge, and we create. Pursuant to these core values, we are focused on the health and safety of our employees, as well as the teamwork essential for innovation of our pioneering technology. COVID-19 vaccines will be required for all Recor US office employees effective June 10, 2021, as well as all new US office employees joining our company. Fully vaccinated persons are those who are >=14 days post-completion of the primary series of an FDA-authorized COVID-19 vaccine.
Equal Employment Opportunity
At Recor Medical, we value bringing together individuals from diverse backgrounds to develop new and innovative solutions for patients. As an equal opportunity employer, we do not discriminate on the basis of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information gender identity or expression, sexual orientation, marital status, protected veteran status, or any other legally protected characteristic.
Respecting your privacy is an essential part of the Company’s privacy program and we are committed to the proper handling of Personal Information collected or processed in connection with an Applicant’s application for employment, a Contract Worker’s work, or a Former Employee’s employment at Recor. Refer to our
Applicant, Contract Worker & Former Employee Privacy Policy
for more detail information.Tailor Your Resume to Match this Job!
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