General Summary

Skills and Abilities

• Global Marketing Leadership: Lead the development and execution of Xirgo's global marketing strategy, driving initiatives that align with the company’s business goals, elevate brand awareness, and accelerate customer acquisition and retention.
• Brand Strategy: Enhance, communicate, and expand Xirgo’s global brand positioning, ensuring consistent messaging across all marketing channels and initiatives. Establish Xirgo as a market leader in the IoT space, particularly in the connected fleet and operations sectors.
• Content Marketing and Social Media: Oversee the production of content, such as blogs, white papers, videos, and case studies, repurposing and republishing content to maximize its value. Measure and analyze the performance of content campaigns, and adjust strategies to improve ROI and engagement. Research competitor content and keywords to identify gaps and opportunities. Design, build, and maintain Xirgo’s social media presence. Develop content for landing pages and other company pages. Create email marketing content and manage campaigns. Stay abreast of emerging technologies and provide recommendations for adopting new tools.
• Product Marketing & Sales Enablement: Work closely with Product and Sales teams to develop clear buyer and user personas, product positioning, messaging, and go-to-market strategies.
• Channel Marketing: Develop and execute compelling and collaborative marketing strategies, campaigns, and promotional materials to drive sales and increase market share for Xirgo offerings through channel partners. Train and enable channel partners on product features, benefits, and competitive positioning.
• Demand Generation: Develop and execute integrated demand generation campaigns to drive qualified leads across channel and direct enterprise markets. Utilize digital channels, content marketing, email campaigns, and social media to build a high-quality pipeline.
• Customer Marketing: Develop and implement programs that engage and retain Xirgo's customer base. Focus on customer advocacy, lifecycle marketing, and creating an engaging customer experience that drives long-term relationships.
• Event & Field Marketing: Oversee the development of a targeted event strategy, executing high-impact field marketing activities and industry events that strengthen Xirgo’s brand presence and drive lead generation.
• Integrated Campaigns: Design and lead full-funnel campaigns that drive customer engagement, acquisition, and revenue. Collaborate with cross-functional teams, including Product, Sales, and Operations, to execute marketing initiatives that resonate with target audiences.
• Data-Driven Decision Making: Use analytics to measure and report on the performance of marketing campaigns. Optimize efforts based on data, ensuring programs deliver tangible results and meet business KPIs.
• Team Development & Leadership: Build, lead, and mentor a high-performing marketing team. Foster a culture of collaboration, innovation, and accountability while ensuring alignment with broader organizational goals.
• Budget & Resource Management: Manage the marketing budget effectively, ensuring resources are allocated strategically and efficiently to maximize ROI across all marketing initiatives and balance in-house versus outside spend.
• Global Collaboration: Partner with stakeholders in other regions to execute tailored marketing strategies in key markets while ensuring consistency with the global vision.

Education and Experience

• Experience: 10-15 years of progressive leadership experience in B2B technology marketing, with at least 4-6 years at the Director level or above. Prior experience in IoT, SaaS, or other technology-driven industries is preferred.
• Leadership & Team Development: Proven track record of building, leading, and developing high-performing marketing teams. Strong experience in hiring, mentoring, and creating a collaborative, results-oriented culture.
• Problem Solving & Creativity: A strong problem solver who can think independently, take initiative, and find innovative solutions to challenges. Thrives in an environment with no set playbook and excels at developing scalable, high-impact marketing programs.
• Integrated Marketing: Deep experience in building and executing multi-channel, integrated marketing campaigns, with expertise in content marketing, digital marketing (SEO, SEM, social media), and demand generation strategies. Proven experience in supporting large channel partners is preferred.
• Sales and Marketing Platform Experience and Advanced Analytics: Expertise in using marketing automation platforms (such as Marketo, HubSpot) CRM systems (such as Salesforce), and web analytics platforms (Google Analytics, etc.) to track, report, and improve campaign performance.
• Data-Driven & Metrics-Oriented: A strong data-driven mindset with the ability to measure, analyze, and optimize campaigns for continuous improvement. Demonstrated ability to drive business growth through metrics and results.
• Excellent Communication: Strong written, verbal, and presentation skills with the ability to communicate Xirgo’s vision effectively to a diverse set of internal and external stakeholders.
• Global Perspective: Comfortable working in a global, fast-paced environment with an ability to navigate cultural differences and tailor strategies to different regional markets.
• Strategic yet Hands-On: A leader who can both think strategically and dive into the operational details to execute marketing programs effectively. Possesses a bias for action and a strong sense of urgency.

• Market Expertise: Familiarity with the connected fleet, IoT, or industrial technologies landscape. Experience marketing enterprise-level solutions comprised of hardware and software to both SMBs and large enterprises.
• Start-up Experience: Helping an organization grow from the ground up wearing many Marketing hats while contributing to the strategy and execution of the overall function.

Working Conditions