Director - Marketing

Summary of Position/Purpose:

TestEquity is looking for a Director of Marketing to oversee one of our brands, TEquipment. This role will be responsible for overseeing all aspects of the TEquipment marketing strategy, including digital advertising, Amazon/ebay commerce, SEO, product content, email and social media. As a player-coach, you will work alongside a small team of marketers dedicated to just the TEquipment division. You will have a key role in shaping our brand presence, optimizing conversion rates, and driving customer acquisition and retention.

Essential Duties, Functions and/or Responsibilities:

Strategic Planning & Execution:

• Develop, implement, and refine a comprehensive marketing strategy aligned with business objectives and KPIs.
• Drive brand positioning, customer acquisition, and retention initiatives to expand our online presence.
• Analyze market trends, competitor strategies, and customer insights to inform and adjust marketing strategies.

Digital Marketing:

• Oversee and actively contribute to digital marketing campaigns, including paid search, SEO, email marketing and more.
• Drive the TEquipment marketplace strategy, focusing heavily on revenue and margin.
• Manage, monitor and optimize all product feeds (through Channable).

Content & Social Media Management:

• Contribute to content development strategy across the website, emails and social media
• Participate in managing and enhancing the already robust TEquipment supplier co-op program.
• Influence the development and execution of multi-channel supplier campaigns via content marketing, paid search, email and more.

Data Analysis & Reporting:

• Monitor and analyze campaign performance, leveraging data to make strategic adjustments and optimize marketing effectiveness.
• Prepare regular reports to communicate results and insights with key stakeholders, highlighting successes and areas for improvement.

Team Leadership:

• Mentor and manage a small team of marketers, fostering a collaborative and results-driven environment.
• Work closely with cross-functional teams, including product management, product content, pricing, commercial insights and customer support, to align marketing strategies with overall business goals.
• Facilitate skills development within the team, ensuring team members are well-equipped to achieve their goals and contribute to company success.

Education and/or Work Experience Requirements:

• Bachelors degree in Marketing, Business, or related field is preferred
• 10+ years of experience in marketing, with a minimum of 5 years in an eCommerce environment.
• Proven track record in digital marketing, with hands-on experience in SEO, paid search, marketplace (Amazon & eBay) management
• Demonstrated ability to analyze marketing data, derive insights, and optimize strategies accordingly.
• Strong leadership skills with the ability to both coach and directly contribute to projects.
• Excellent communication, project management, and organizational skills.
• Proficiency with marketing tools (e.g., Google Analytics, Google Ads, Google Merchant Center, Channable or similar).

Physical Requirements:

• Ability to safely and successfully perform essential job functions in accordance with the ADA, FMLA, and other federal, state, and local standards, including meeting qualitative and/or quantitative productivity standards
• Ability to maintain regular and timely attendance in accordance with the ADA, FMLA, and other federal, state, and local regulations

TestEquity provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.