Director, Marketing Communications & Growth

Director, Marketing Communications & Growth

Women’s Fashion E-commerce

CANDIDATES WITHOUT WOMEN’S FASHION RETAIL MARKETING LEADERSHIP EXPERIENCE WILL NOT BE CONSIDERED

Founded & headquartered in Southern California, HYPEACH is made by women for women. We believe high quality apparel should be affordable and stand the test of the time. Fashioned for good, experience hand-curated styles as unique as you are while giving back to the planet with every purchase.

If you’re passionate about women’s fashion and driving growth through exceptional customer experiences, this could be the perfect career growth track for you. Additionally, if you thrive in a creative, dynamic environment with limitless learning and growth opportunities, this IS the perfect job for you.

We seek individuals that embody and appreciate our cultural values:

• Unlimited creativity
• Celebrate individuality & diversity
• Ethically minded, socially responsible and community engaged
• Operate with integrity, accountability & ownership
• Transparent and data-driven
• Always-on innovation

HYPEACH is seeking a Director of Marketing who will lead comprehensive marketing strategies and operations across paid and organic channels, as well as online and in store. 2025 will be a pivotal year for the Company's growth and this role is key to help lead and drive to growth targets. Reporting to the Chief Brand & Product Officer, this role requires expertise in marketing strategic planning, data analysis, campaign optimization, social media & content strategy & team leadership. The ideal candidate is an innovative marketer with exceptional process management & communications skills and the ability to manage strategically & tactically across multiple teams.

This role is full time and is required to be located physically at our Irvine, CA Headquarters.

RESPONSIBILIITIES

• The Director of Marketing will lead comprehensive marketing communications and growth strategies across paid and organic channels, & across online and store commerce channels
• Develop strategies, tactics and goals by month/quarter for the fiscal year to achieve Company stated goals, and based on performance and market trends
• Support the Content & Design Manager, Social Media Manager and other roles to build and grow best in class social media strategies in IG, TikTok, Pinterest, YT, LI
• Manage agency relationships and outcomes to optimize Meta, TikTok and Google Ads with creative & targeting testing & optimization to align with the brand & achieve goals
• Support the Creator/Squad Program Mgr. to optimize & grow the program into a best-in-class community activation platform driving sales & engagement
• Support the CRM & Web/APP Manager to lead audience/segment-based targeting and nurture personalized campaigns/flows in email, SMS & Push to achieve channel goals for new & existing customers in our VIP Club Rewards program
• Support the CRM & Web/APP Manager to manage and optimize the overall web and & experience on Shopify and various APP plugins to increase average site time, AOV, ATC and purchase conversion rate
• Oversee daily, weekly, and monthly marketing performance reports, including lead funnels, channel trackers, and trend analyses
• Prepare and present key metrics and monthly volume forecasts to executive leadership
• Reconcile costs and update forecasting models based on current data and trends
• Prepare and present updates for weekly marketing meetings, monthly volume presentations, and growth optimization projects
• Ensure alignment between actual expenses and projections by reconciling monthly costs with accrual sheets
• Build and maintain strong relationships with internal stakeholders, including marketing, product, tech, legal, and finance teams
• Lead the onsite and offsite marketing team resources and facilitate an environment that enables people’s strengths and fosters an overall high performing team
• This role reports to the Chief Brand & Product Officer.

EXPERIENCE - You own this if you have…

• 7-10+ years of marketing leadership experience in women’s fashion retail & e-commerce, with a track record for exceeding goals and effectively driving growth
• Undergraduate degree required, Master's degree preferred
• A high level of ownership, accountability and initiative
• Strong understanding of and experience in leading growth in digital marketing, e-commerce, social media and content marketing
• Proficiency in marketing analytics tools, reporting platforms, channel systems and financial reconciliation processes (Google Analytics, Shopify, Klaviyo, Meta, TikTok, Google Ads, Aspire & other core systems)
• Exceptional communication, presentation, and project management skills.
• Ability to thrive in a fast-paced, dynamic environment and manage competing priorities.
• The ability to identify opportunities that benefit the customer and build solutions that meet the customers’ expectations, including resolving any issues
• Comfortable working with different personalities, new people and subject matter experts
• A desire to lead an in environment that fosters innovation & testing, unlimited creativity and a growth and data-driven marketing mindset

Job Type: Full-time

Pay: $140,000.00 - $160,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Employee discount
• Flexible schedule
• Flexible spending account
• Health insurance
• Paid time off
• Referral program
• Vision insurance

Schedule:

• Monday to Friday

Ability to Relocate:

• Irvine, CA 92614: Relocate before starting work (Required)

Work Location: In person