Director, Marketing Strategy

About Origence

With 30 years at the forefront of fintech innovation, we specialize in SaaS lending solutions that lead the industry. Our core mission is customer-centric, focusing on empowering Credit Unions across the United States with the tools to offer accessible, competitive lending services. We're deeply committed to enhancing the financial ecosystem for a broad network of credit unions, members and auto dealers. We invest in our greatest assets, our employees, and foster a culture of innovation and ownership through freedom and responsibility. We celebrate fiscal accountability, operational rigor and efficiency to create a sustainably healthy and robust business for the long term.

The Director of Marketing Strategy is responsible for the strategic planning, promotion, and execution of all go-to-market campaigns to help promote our offerings and identify what consumers want so that we can create more to meet their needs. The ideal candidate will have extensive marketing experience with comprehensive knowledge of demand generation, product marketing, paid media, and digital marketing. This individual will be a key member of the marketing leadership team, helping to accomplish corporate business goals through marketing and brand strategy. This role manages internal and external demand generation, digital marketing, and operation teams to lead the development of projects such as quarterly product marketing campaigns, event promotions, media placement strategies and social media initiatives.

What you will do:

Leadership and Departmental Relations

Develop, grow, and motivate strategy team and maintain strong interdepartmental relations.

• As a member of the marketing leadership team, assists with the development and evaluation of marketing strategy, planning, and budgeting in alignment with corporate objectives.
• Work closely with the VP of Marketing Strategy to Lead demand generation and operation team meetings and provide continual input to optimize campaign performance, effectiveness, and efficiencies.
• Evaluate and inspire product marketing campaigns toward continued growth, strategic excellence, and lead generating solutions, while partnering with channel owners to discuss strategy and ensure alignment
• Work with marketing operations manager/traffic manager to assess marketing team’s workload and pipeline, and when necessary, delegate project tasks to external resources, focusing on deadlines, area of expertise and availability.
• Work closely with the VP of Marketing Strategy and VP of Brand Strategy to identify short- and long-term scheduling and resource needs, including development and management of annual assigned campaign budget, profit-and-loss projections, and expenditures.
• Inspire and motivate the internal and external marketing strategy teams, promoting a high performance yet fun environment that values speed and quality, creative and data-driven exploration, innovation, and continuous learning.

Strategic go-to-market campaigns

Manage the development of all strategic marketing campaigns and deliverables to achieve defined campaign goals and objectives.

• Lean data-driven strategic marketing initiatives with corresponding measurements working closely with the VP of marketing, clients, managers, creative team, communications, events and operations to create effective plans focused on growing the audience for our products and services and ultimately driving customer interest and sales.
• Build efficient and effective funnel media plans, with a future forward approach.
• Understand key performance metrics and tracking tools for market research, forecasts, competitor analyses, campaign results, and consumer trends, and translate results into actionable insights for marketing team
• Collaborate with internal and external business teams to uncover insights for developing marketing and branding strategies for existing and new products.
• Work in collaboration with the Director of Events, to build go-to-market campaigns and processes for all company events to help build awareness, demand and interest in both our brand and products.

Marketing Operations Management

Refine and evolved the marketing operational process

• Work closely with the marketing operations manager to ensure processes and procedures are designed, documented, understood, and followed in a way that optimizes marketing performance across the entire organization.
• Continually work to simplify systems and processes, avoiding customization bloat and over-engineered processes.
• Work closely with marketing leaders to identify marketing priorities and initiatives to effectively manage workload and pipeline.
• Own the marketing operations roadmap, ensuring marketing technology is evaluated, selected, implemented, and customized to meet the needs of the marketing department.

The ideal candidate:

Education

• Bachelor’s degree in marketing or related field required

Experience

• 7+ years in product marketing, demand generation, paid media and digital marketing
• 5+ years direct people management
• 3+ years managing outside consulting firms
• Demonstrated ability to successfully lead, manage and coach a diverse team of 5 or more.
• Deep understanding of the B2B advertising/marketing technology space or product marketing experience for a mid-size to large B2B technology organization.
• Demonstrated success in product launches and end-to-end execution of marketing strategies and understands the life cycle of customer management.
• Project management skills including budget management, KPI tracking, and attention to detail.
• Team oriented, collaborative, diplomatic, and flexible, with excellent presentation skills, including strong oral and writing capabilities.

Specialized Skills:

• Advanced knowledge of HubSpot, Google Analytics, SalesForce, WordPress, project management systems such as Wrike, Asana, etc., SEMRush, Google Data Studio and Paid Media Placement.
• Must be a self-starter, problem solver, team player, and collaborator with a positive attitude.
• Strong listener: able to deeply understand the team’s needs, ask the right questions to keep a project moving in the right direction, and proactively pursue feedback.
• Employ strong communication and project management skills, with the ability to manage multiple projects.
• Experience with technology product marketing and B2B marketing a plus.
• Ability to present strategic concepts in both formal and informal settings.

Why you should apply:

• Flexible Working Environment
• Paid Time Off
• 401k (8% match)
• College Tuition Benefits/ Tuition Reimbursement
• Good Benefits options
• Company Culture! Cultural and Holiday celebrations, Theme days like Star Wars Day & Bring your Kids to Work Day, Monthly Townhalls and Quarterly Company Meetings that ensure awareness, inclusion, and transparency.

The starting salary range for this full-time position is $128000 - $160000 per year. This base pay will take into consideration internal equity, candidate’s geographic region, job-related knowledge and experience among other factors. Origence maintains a highly competitive compensation program. Under company guidelines, this position is eligible for an annual bonus to provide an incentive to achieve targeted goals. Bonuses are awarded at company’s discretion on an individual basis.

Origence is an equal opportunity employer. All recruitment, hiring, training, compensation, benefits, discipline, and other terms and conditions of employment will be based upon an individuals’ qualifications regardless of race, religion, color, sex, gender identity, sexual orientation, national origin, ancestry, military service, marital status, pregnancy, age, protected medical condition, genetic information, disability or any other category protected by federal, state or local law.