Director Of Admissions & Marketing

Company Overview

American Training Center is a leading workforce development training and consulting firm based in Cherry Hill, New Jersey. Our mission is to empower individuals through innovative training programs that enhance skills and improve employability in today's competitive job market.

Summary

As the Director of Admissions and Marketing at American Training Center, you will play a pivotal role in shaping our recruitment and marketing strategies while ensuring a seamless admissions process for prospective students. This role requires working between our locations in Cherry Hill, New Jersey, and 3600 Market in Philadelphia, making it essential for the candidate to manage responsibilities across both sites. This role is essential in driving enrollment growth, building brand awareness, and supporting our commitment to workforce development.

Responsibilities

Admissions:

• Develop and implement effective admissions strategies to attract prospective students.
• Oversee the admissions process, actively participating as needed to assist candidates and ensuring timely communication with applicants.
• Analyze enrollment data to identify trends and areas for improvement.
• Conduct outreach activities, including presentations and informational sessions.
• Provide training and support to admissions staff on best practices and policies.
• Foster relationships with community organizations to enhance recruitment efforts.
• Manage the admissions budget, ensuring efficient allocation of resources.

Marketing:

• Collaborate with internal and external teams to develop and execute comprehensive marketing strategies to promote programs and increase enrollment.
• Create compelling promotional materials, including brochures, email campaigns, and social media content.
• Oversee digital marketing efforts, including website updates, SEO strategies, and online advertising campaigns.
• Track and analyze marketing performance metrics to optimize campaigns and improve ROI.
• Coordinate with graphic designers and content creators to ensure branding consistency.
• Identify opportunities for partnerships and sponsorships to enhance visibility and credibility.

Qualifications

• Proven experience in admissions or marketing, preferably in an educational setting.
• Strong analytical skills to assess data and inform decision-making.
• Excellent sales skills with a track record of meeting enrollment targets.
• Effective communication skills for engaging with diverse audiences.
• Demonstrated expertise in marketing strategies, including digital and content marketing.
• Familiarity with budgeting processes and resource management.
• Knowledge of workforce development trends is beneficial but not required.
• Proficiency in using CRM systems and marketing tools is a plus.

If you are passionate about education, workforce development, and marketing, and ready to make a significant impact on our students' futures, we invite you to apply for the Director of Admissions and Marketing position at American Training Center.

Job Type: Full-time

Pay: $61,947.00 - $65,548.00 per year

Benefits:

• Health insurance
• Paid time off

Schedule:

• Day shift
• Monday to Friday

Application Question(s):

• Are you able to travel between our two offices at 3600 Market in Philadelphia and Cherry Hill NJ?

Education:

• Associate (Required)

Experience:

• Admissions or Marketing: 3 years (Required)

Ability to Commute:

• Philadelphia, PA 19104 (Required)

Work Location: In person