Director Of Brand Marketing And Communications (Remote)

Areas of Responsibility

• Responsible for the strategy, concepting planning, execution, and measurement of integrated brand campaigns.
• Manage campaign timelines, budgets, and resources to ensure projects are delivered on time and within scope.
• Analyze campaign performance, leveraging insights to inform future initiatives and optimize ROI.
• Partner with product with marketing team members to design and execute go-to-market (GTM) strategies for product and product feature launches.
• Lead the creation of launch campaigns that integrate branding, messaging, and positioning to effectively communicate the value of new products and features.
• Coordinate cross-functional efforts to ensure seamless execution of launch initiatives, aligning timelines, deliverables, and resources.
• Measure and report on the success of launch campaigns, applying insights to refine future GTM strategies.
• Create and execute a comprehensive PR strategy that drives media coverage, manages brand reputation, and builds credibility across key audiences.
• Serve as the company point of contact as needed, crafting executive communications and preparing leadership for media engagements.
• Analyze the effectiveness of brand and communications efforts, using metrics to refine strategies and demonstrate impact on key business objectives.
• Stay informed of industry changes, best practices, and emerging trends to keep the brand’s marketing strategies innovative and relevant.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field; Master’s degree preferred.
• 8+ years of experience in brand marketing and communications, with at least 3 years in a people management role.
• Proven track record of developing and executing successful brand and communication strategies, with proven work examples
• Exceptional written, verbal, and visual communication skills, with experience in managing media relations and creative/PR agencies.
• Demonstrated ability to work cross-functionally and influence stakeholders at all levels, including executive leadership.
• Proficiency with marketing analytics, brand tracking tools, and digital platforms.

• Equity
• Unlimited PTO
• Health
• Vision
• Dental
• Paid parental leave for primary and secondary caregiver
• 401k match