Director Of Business Development And Marketing
LOCATION
Hybrid remote in Boston, MA 02118
QUALIFICATIONS
Experienced in strategic leadership of marketing and sales teams, background in biology and biotech, specialized knowledge in extracellular vesicles, proficient in market data analysis, and exceptional communication skills.
RESPONSIBILITIES
Lead and expand the marketing and sales team, manage lead generation efforts, foster customer relations, develop strategic partnerships, execute marketing and branding strategies, analyze marketing expenditures, oversee digital presence, create engaging content, and report on business development initiatives.
INDUSTRY
Biotechnology
SHORT DESCRIPTION
Seeking a dynamic Director of Business Development and Marketing to drive growth and expand market presence for LifeTechX Inc., focusing on strategic leadership in marketing, branding, lead generation, and outreach initiatives.
Overview
LifeTechX Inc. (EXODUS Bio, www.exodusbio.com) is a biotech company specializing in life science equipment for exosome and extracellular vesicle isolation and enrichment. The company is seeking a dynamic and innovative Director of Business Development and Marketing to join our US team. This role will involve driving growth and expanding our market presence through strategic leadership in marketing, branding, lead generation, and outreach initiatives. The Director will play a critical role in shaping our business development strategy, working closely with executive leadership to ensure alignment with company objectives and brand vision.
Duties
- Marketing Leadership: Expand and lead the marketing and sales team.
- Lead Generation: Manage all lead generation efforts, including attending industry conferences and executing digital marketing campaigns to drive new business opportunities.
- Customer Relations: Establish and maintain effective communication with current and prospective customers to build strong relationships.
- Partnership Development: Manage and nurture strategic partnerships to expand business opportunities.
- Strategy Development: Create, manage, and execute marketing, branding, and social media strategies to meet business goals, boost engagement, and increase market presence.
- Spending Analysis: Analyze all marketing expenditures to ensure activities are optimized and deliver a high return on investment.
- Digital Presence: Oversee the company’s social media presence, ensuring alignment with brand messaging and overall marketing goals.
- Content Creation: Direct the creation of content, including social media posts, promotional materials, e-blasts, and other communication assets to engage target customers.
- Reporting: Prepare and present regular reports on business development initiatives and performance metrics to Executive Leadership and Management.
Requirements
- Strategic Leadership: Experienced in managing high-performing marketing and sales teams, leveraging a robust background in biology and biotech to inform business decisions.
- Technical Expertise: Possesses specialized knowledge in extracellular vesicles and deep understanding of biotech industry dynamics, enabling nuanced strategic planning and targeted project management.
- Market Intelligence: Skilled at conducting comprehensive market data analysis to identify emerging trends, translate insights into actionable business strategies, and drive sustainable growth.
- Communication Excellence: Demonstrates exceptional verbal and written communication skills, adept at articulating complex scientific concepts and presenting ideas with clarity and persuasiveness.
- Problem-Solving Approach: Proactively addresses challenges with a strategic mindset, employing strong organizational skills and innovative thinking to overcome obstacles and achieve business objectives.
Job Type: Full-time
Benefits:
- 401(k)
- Dental insurance
- Health insurance
- Life insurance
- Paid time off
- Vision insurance
Work Location: Hybrid remote in Boston, MA 02118
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