Director Of Content Creation And Digital Strategy

Summary

Are you a creative strategist with a passion for digital marketing and storytelling? GSRV is looking for a Director of Content Creation and Digital Strategy to lead our digital efforts and drive impactful engagement with our diverse audiences. This is an exciting opportunity to shape content and digital strategies that amplify our mission, increase revenue through fundraising and corporate giving, and elevate our community presence.

As a key member of the Marketing and Communications team, youll report directly to the COO and work closely with the Development, Program, and Membership teams to create compelling content that resonates across all platforms, including social media, email, video, and our website.

Key Responsibilities:

• Strategic Leadership: Develop and implement a comprehensive digital strategy to support GSRVs growth and mission-driven goals.
• Content Creation: Lead the creation of high-quality, engaging content for social media, email, website, and more to drive brand awareness, donor engagement, and community support.
• Collaboration: Work cross-departmentally with Development and Program teams to create digital fundraising campaigns and corporate partner content that resonate with audiences.
• Data-Driven Optimization: Analyze performance metrics and optimize campaigns using A/B testing and other data-driven strategies to continuously improve results.
• Brand Consistency: Ensure all digital content aligns with GSRVs values and mission, maintaining a consistent voice across all channels.

Qualifications:

• 5-7 years of experience in digital strategy, content creation, or digital marketing, ideally within a nonprofit or mission-driven organization.
• Expertise in social media platforms, content management systems (CMS), email marketing tools, and analytics software (Google Analytics, social media insights, etc.).
• Exceptional writing, storytelling, and project management skills, with the ability to juggle multiple priorities in a fast-paced environment.
• A passion for GSRVs mission and a commitment to driving positive change through digital media.

Wed love to hear from you if youre ready to bring your creativity and strategic thinking to a mission-driven organization!

Benefits:

Medical, Dental, Vision

Health Savings Account (HSA), Flexible Spending Account (FSA)

403(B) Plan

Health Insurance, Life Insurance

Short-term/Long-term Disability

Employee Assistance Program

Infant-at-Work Program

Pet Insurance

14 Paid Holidays

Paid Family and Medical Leave

Personal Time Off

Don't meet every requirement? Studies have shown that women and BIPOC professionals are less likely to apply to jobs unless they meet every single qualification. At Girl Scouts River Valleys, we are dedicated to building a diverse, inclusive, and authentic workplace, so if you are excited about this role but your experience doesn't align perfectly, we encourage you to apply. You might just be the right candidate for this or other roles.

Girl Scouts River Valleys is committed to diversity, equity, inclusion, access, and racial justice, and is working to boldly lead as an anti-racist organization that uplifts and empowers every Girl Scout to know their worth and lead in their world. This means leading not just with words, but with actions.