WYLD

Director Of Digital Marketing

Full Time • Clackamas, OR, United States of America

115,000 - 125,000 (Yearly) Added 12 hours, 53 minutes ago

Summary

LOCATION

Headquartered in the Pacific Northwest, Wyld operates in multiple states including AZ, CA, CO, IL, MA, MD, MI, MO, NM, NV, NY, OR, OK, WA, and across all of Canada.

QUALIFICATIONS

5+ years of experience in digital marketing program management; proficiency with Shopify, WordPress, and Squarespace; strong skills in data management, analysis, and reporting; exceptional organizational and communication skills; must be 21 years or older.

RESPONSIBILITIES

Develop and implement digital marketing strategies; manage the marketing team and budgets; supervise web analytics and sales analysis; ensure compliance across digital platforms; collaborate with various teams to enhance user experience.

INDUSTRY

Cannabis Edibles and Beverages

SHORT DESCRIPTION

The Director of Digital Marketing will be responsible for building brand success online through strategic planning and execution of digital marketing campaigns, with a focus on consumer acquisition and engagement.

Description

Headquartered in the Pacific Northwest, Wyld produces the best Cannabis edibles and beverages on the market using real fruit and natural flavors. When adventure calls, we answer - always ready to embrace challenges, test boundaries, and push limits. Our company ethos is founded in strong values and our Pillars of Commitment to our communities and the Earth itself. Our ambitious team embraces challenges, tests boundaries, and is always ready for adventure. Wyld operates in AZ, CA, CO, IL, MA, MD, MI, MO, NM, NV, NY, OR, OK, WA, and across all of Canada with more launches on the horizon.

Ability to excel in a fast-growing/fast paced environment delivering accuracy while managing to deadlines where adaptability is imperative.

Embody Wyld Core Values, The Wyld Way

Wyld’s core values are the driving force and energy behind everything we do. These values drive our culture, our business philosophy and our philanthropic efforts. It is the cornerstone for all that we do here at Wyld.

Make a Mark
We Blaze Our Own Trail
Brand First
We Mean Business

Summary

The Director of Digital Marketing will develop and manage strategies for building success across all brand properties and communication streams online, encompassing websites, social media, email, ecommerce, advertising, and digital merchandising. They will be responsible for driving growth in acquired traffic, engaged audiences, and revenue transacted through both owned and external platforms. By ideating, planning and executing campaigns leveraging innovative and impactful brand collateral, the Director of Digital Marketing is a key creative force in fostering consumer awareness, product adoption, and brand loyalty. This role is responsible for progressive scale and performance of digital marketing budgets applied to multiple brands and sales channels.

Essential Duties and Responsibilities include the following

Wyld Brand Digital Strategy & Management

Continuously develop and implement Wyld Brands digital marketing strategic plan
Manage the Wyld digital marketing team, ensuring successful execution and distribution of content and communications
Supervise performance marketing goals, budgets and partnerships with a strong emphasis on consumer acquisition and retention
Manage web analytics, sales analysis, performance reporting and directional recommendations for all digital marketing activity
Establish cross-functional projects, processes and workflows to support brand requirements online
Manage technical development and implementation for web properties, apps, and integrations
Manage compliance requirements across all digital channels and platforms
Coordinate performance marketing activities with Sales leadership to drive digital sales through retail platforms
Collaborate with brand creative, trade marketing, sales and operations teams to ensure seamless integration of digital content into user experiences throughout the customer journey
Other duties, responsibilities and activities may change or be assigned at any time with or without notice

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

5+ years of experience in Digital Marketing program management with an emphasis on sales acceleration, including multi-platform traffic acquisition, ecommerce sales management, social media and email marketing
Experience managing websites using Shopify, WordPress, Squarespace
Demonstrated success in building consumer engagement with online content
Demonstrated success in driving positive ROI through performance marketing programs
Deep knowledge of best practice and compliance requirements across online communities, platforms, and jurisdictions, including consumer data and privacy
Experience with managing projects in web development and digital service integrations
Skilled in data management, analysis, visualization and reporting
Resourceful, self-motivated with a sense of urgency and strong work ethic. Capable of regularly using good judgment and problem-solving skills to accomplish goals and work requirements
Exceptional organizational skills with a high consideration to detail and accuracy
Language Skills: Must be able to effectively communicate in English, both verbally and written
Strong interpersonal skills and ability to professionally interact with managers, staff and officers at all levels of the organization with diplomacy and professionalism
Not afraid to take ownership; demonstrates a growth mindset
State regulations require all applicants must be 21 years of age or older
Will be required to submit to a background check
Must obtain all state required: permits, licenses, certifications
Travel between sites will be required

Benefits

As a exempt employee, you'll receive a competitive salary of $115,00 - $125,00/yr, 11 paid holidays, unlimited PTO, 401K, and fully paid health, dental and vision insurance.

Wyld is an equal opportunity employer

About WYLD

Founded in 2016 and headquartered in the Pacific Northwest, Wyld produces the best-selling cannabis edibles on the market using real fruit and natural flavors.

What started as three college friends in Central Oregon, has grown into an ambitious team across North America that embraces challenges and tests boundaries.

By constantly pushing the limits, the Wyld crew has built an impressive product lineup including innovative minor cannabinoid products and created Wyld CBD and Good Tide brands along the way.

Wyld is proud to be a Climate Neutral Certified brand.

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