Director Of E-Commerce

About Us:

Evolutions Brands, Inc is a premium leather footwear and accessories brand known for its craft-focused family of brands, including Bed Stu, Roan, Santa Rosa, and an exciting new brand launch. Rooted in quality, authenticity, and timeless design, we create footwear and lifestyle products that stand apart. With a strong commitment to craftsmanship and made-in-the-USA production, we are seeking a Director of E-Commerce to lead the next chapter of our digital growth.

Overview Summary:

As the Director of E-Commerce, you will own the strategy, execution, and performance of our digital storefronts. You’ll drive revenue growth, enhance customer experience, and scale our direct-to-consumer business across multiple brands. This is a high-impact leadership role requiring a blend of strategic vision, analytical expertise, and hands-on execution.

Primary Responsibilities (not limited to):

• Develop and execute the e-commerce growth strategy for Bed Stu, Roan, Santa Rosa, and our new brand launch to increase online revenue, profitability, and customer engagement.
• Ability to stay on brand and elevate the brand(s) while avoiding traditional promotional/discount strategies that would cheapen it.
• Oversee site development, UX/UI optimization, merchandising, and digital performance marketing ensuring a seamless shopping experience across all digital touchpoints.
• Drive DTC sales growth through conversion rate optimization (CRO), A/B testing, and analytics-driven decision-making.
• Lead e-commerce operations, including inventory planning, fulfillment strategies, and customer experience.
• Manage digital marketing initiatives, collaborating with internal teams and agencies on SEO, SEM, email, SMS, paid media, and affiliate marketing.
• Leverage data to improve customer acquisition, retention, and lifetime value.
• Identify and implement new technologies and innovations to improve the online shopping experience and stay ahead of industry trends.
• Leverage data analytics and consumer insights to refine digital marketing campaigns and enhance personalization strategies.
• Work closely with merchandising and product teams to align inventory planning, promotions, and product launches with digital initiatives.
• Lead the launch and scale of our new brand’s e-commerce presence, ensuring a seamless go-to-market strategy.
• Monitor key performance indicators (KPIs), conduct regular reporting, and present actionable insights to senior leadership.

Qualifications:

• Bachelor’s degree in Marketing, Business, E-Commerce, or a related field; MBA preferred.
• 7+ years of experience in e-commerce preferably in footwear, fashion, or premium consumer goods.
• Experience in Shopify Plus, Google Analytics, Klaviyo, Meta Ads, and digital performance tools.
• Experience in customer journey mapping, UX/UI best practices, and site optimization.
• Strong track record of DTC revenue growth, site optimization, and customer retention strategies.
• Experience leading cross-functional teams, including marketing, development, and operations.
• Ability to balance big-picture strategy with hands-on execution in a fast-paced environment.
• Passion for heritage craftsmanship, brand storytelling, and creating authentic customer experiences.
• Strong leadership skills with the ability to inspire and manage a team.
• Excellent analytical, problem-solving, and decision-making abilities.
• Strong communication and project management skills with experience in a fast-paced, high-growth environment

Skills:

• Strong communication skills (written and verbal)
• Strong interpersonal skills
• Open-minded, flexible, and creative
• Organized and detail-oriented
• Self-starter
• Analytical problem-solving skills
• Project Management Skills
• Positive attitude, professional demeanor
• Adaptable and able to have fun!

Benefits:

• Bonus tied to performance KPIs
• Health, Dental, and Vision insurance.
• Life/AD&D insurance
• Long-Term Disability Insurance
• Short-Term Disability Insurance
• Accident Insurance
• Hospital Indemnity Insurance
• 401k and FSA
• Paid time off and holiday pay.
• Opportunities for professional development and training.
• Friendly and collaborative work environment
• Employee Discount
• Employee Shoe Credit/Allowance

Job Type: Full-time

Pay: $85,000.00 - $95,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off
• Retirement plan
• Vision insurance

Compensation Package:

• Bonus opportunities
• Performance bonus

Schedule:

• 8 hour shift
• Day shift
• Monday to Friday

Education:

• Bachelor's (Preferred)

Experience:

• E-commerce: 7 years (Preferred)
• Digital marketing: 7 years (Preferred)

Ability to Commute:

• Lake Dallas, TX 75065 (Required)

Ability to Relocate:

• Lake Dallas, TX 75065: Relocate before starting work (Required)

Work Location: In person