Director Of Ecommerce, Global D2c

This role is based on-site in our Charlotte, NC office with 2 days per week work-from-home flexibility.
Schleich USA, Inc., a trusted name in the global toy industry, is seeking a dynamic and results-driven Director of eCommerce, Global Direct-to-Consumer (D2C) to lead and expand our global D2C strategy. In this pivotal role, you will oversee all commercial aspects of the D2C business, including sales, campaign planning, site merchandising, performance & email marketing, and customer retention. This leader will be instrumental in shaping the strategy, optimizing customer experiences, and driving the performance of our D2C channel.

The ideal candidate will have a proven track record in eCommerce leadership within a consumer goods company, bringing expertise in digital marketing, customer lifecycle management, and data analytics to create a seamless, engaging, and profitable customer journey. Experience and understanding for building brand affinity through tailored customer journeys is beneficial.

Our very competitive offerings include 6+ weeks paid time off, FREE medical/dental/vision insurance for you AND all dependents, unlimited online professional training, a casual and fun office environment, along with many other offerings like 401k, parental leave, life and AD&D insurance, employee discounts, and tuition reimbursement, etc. Not to mention the fact that you’ll be working for an international toy company, loved by kids and adults alike for nearly 90 years!

If you’ve ‘checked the boxes’ above, keep reading… and we look forward to hearing from you about the opportunity to join a global market leader in the figurine and playset business, sold in over 70 countries and charming both parents and children alike for 90 years.

Key Responsibilities
Strategic Leadership:

• Develop and execute a comprehensive D2C eCom strategy to drive growth, profitability, and customer engagement. Build channel differentiators that provide both brand and consumer value for shopping on the brand site.
• Leverage consumer insights, market trends, and data analytics to identify opportunities for innovation and expansion in the D2C space.
• Collaborate with leadership to align D2C goals with overall business objectives.

Customer Experience & Site Merchandising:

• Lead the vision and execution for site merchandising, ensuring a best-in-class user experience that drives conversion and brand affinity.
• Optimize navigation, search functionality, and product discovery to enhance the online shopping journey.
• Work cross-functionally with technology and external agencies to continuously improve the website’s functionality and appeal.

Performance Marketing & Retention:

• Oversee performance marketing initiatives, including paid search, display, and social media campaigns, to maximize ROI and customer acquisition.
• Develop and manage email marketing strategies, focusing on segmentation, personalization, and automation to drive customer loyalty and retention.
• Create and scale loyalty programs that enhance customer lifetime value and align with brand values.

Team Leadership & Collaboration:

• Build, mentor, and lead a high-performing eCommerce team, fostering a culture of collaboration, innovation, and accountability.
• Partner with supply chain, finance, and operations teams to ensure seamless execution of eCommerce initiatives.
• Serve as a key stakeholder in cross-functional projects to integrate eCommerce capabilities across the organization.

Analytics & Reporting:

• Define and monitor key performance indicators (KPIs) for eCommerce performance, including traffic, conversion, retention, and profitability.
• Utilize analytics to evaluate the effectiveness of marketing campaigns and customer engagement strategies, driving continuous improvement.
• Present regular updates to senior leadership on D2C performance, insights, and recommendations.
  

Qualifications

• Bachelor’s degree in Business, Marketing, eCommerce, or a related field; MBA preferred.
• 5+ years of experience in eCommerce, with at least 3 years in a D2C leadership role.
• Expertise in site merchandising, digital marketing, customer retention strategies, and loyalty program development.
• Strong analytical skills with a history of leveraging data to drive decision-making and growth.
• Experience leading global teams and working across diverse markets and demographics.
• Exceptional communication and interpersonal skills, with the ability to influence stakeholders and align cross-functional teams.
• Passion for consumer trends and a deep understanding of the evolving D2C landscape.

Challenges and Opportunities

• Lead the transformation of our D2C channel into a key growth driver for the business.
• Innovate and scale digital strategies to enhance customer experiences and brand loyalty.
• Shape the future of how customers connect with our brand in a dynamic and competitive marketplace.

Schleich is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

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