Director Of Field Marketing - North America
LOCATION
Hybrid (with offices in Lausanne, Switzerland and Boston, Massachusetts)
QUALIFICATIONS
10+ years of experience in marketing, strategy, or business leadership roles, proven track record of leading high-performing teams, visionary thinking with strong execution skills, ability to drive revenue through innovative marketing strategies, exceptional leadership, and strong communication skills.
RESPONSIBILITIES
Design and execute regional go-to-market strategies, lead field marketing and business development teams, support Business Development Representatives, partner with sales leaders for marketing programs, drive account-based marketing strategies, optimize marketing touchpoints using data, create impactful events, and equip sales teams with necessary tools.
INDUSTRY
Digital Employee Experience Management Software
SHORT DESCRIPTION
The Director of North America Field Marketing at Nexthink will lead marketing and business development teams to enhance demand generation strategies, drive collaboration, and ensure seamless customer engagement.
Nexthink is the leader in digital employee experience management software. The company provides IT leaders with unprecedented insight allowing them to see, diagnose and fix issues at scale impacting employees anywhere, with any application or network, before employees notice the issue. As the first solution to allow IT to progress from reactive problem solving to proactive optimization, Nexthink enables its more than 1,200 customers to provide better digital experiences to more than 15 million employees. Dual headquartered in Lausanne, Switzerland and Boston, Massachusetts, Nexthink has nine offices worldwide.
Job Description
Are you ready to make a powerful impact on the sales cycle with unforgettable experiences? Does the thought of bringing people together to create moments that matter spark your enthusiasm? Do you believe that a seamless follow-up is just as critical as the event itself? And most importantly, are you eager to lead a talented team at a rapidly growing company that's defining the Digital Experience category?
If your answer is a resounding YES, then we’ve been looking for you!
Nexthink is on the hunt for a passionate and visionary Director of North America Field Marketing to join our dynamic team. Reporting directly to the VP of Global Growth Marketing, this high-profile role offers the chance to lead both the Field Marketing and Business Development teams, shaping demand generation strategies and amplifying our position as industry leaders. You'll have a seat at the table on our Marketing Leadership Team, driving collaboration and innovation across our business.
What You'll Do:
- Design and execute regional go-to-market strategies in collaboration with corporate marketing, product marketing, and sales leadership.
- Lead and inspire a team of regional field marketing managers to deliver pipeline growth through high-impact regional programs.
- Guide and support Business Development Representatives (BDRs) to maximize their influence on top-of-funnel pipeline development.
- Partner with sales leaders to craft marketing programs that uncover new opportunities and accelerate deal cycles.
- Drive account-based marketing strategies, using insights into customer challenges, decision-making processes, and personas to craft tailored campaigns.
- Use data to optimize every touchpoint—from social media and email nurturing to bottom-of-funnel engagement with sales teams.
- Create dynamic offline and online events that resonate with customers and drive pipeline.
- Equip sales teams with the content and tools needed to engage customers effectively.
Qualifications
- 10+ years of proven experience in marketing, strategy, or business leadership roles.
- A track record of leading high-performing teams and scaling global organizations.
- Visionary thinking paired with a strong execution mindset—someone who can turn ideas into measurable success.
- Demonstrated ability to drive revenue through innovative and data-driven marketing strategies.
- Exceptional leadership skills with the ability to attract and nurture top talent.
- Strong communication skills to inspire collaboration across functions and teams.
- A roll-up-your-sleeves attitude—ready to jump into the field and lead by example.
Additional Information
All your information will be kept confidential according to EEO guidelines.
Total Rewards @ Nexthink
At Nexthink, we offer one of the most comprehensive and generous benefits plans. Your total rewards compensation package includes base salary and may also include a commission or performance bonus plan, as well as equity. We provide our US employees with 100% covered company benefits that consist of health, dental, vision as well as access to life insurance, long-term disability, and accidental death/personal loss coverage.
In addition, we offer:
- ️ Flexible Hours and unlimited vacation (employees have unlimited paid time off on top of the 15 days of holidays we offer), 11 company-paid holidays, and 3 extra days for volunteering.
- Hybrid work model that balances office and remote work, with structured onboarding to foster connections and team integration.
- Free access to professional training platforms to explore your interests and enhance your skills.
- Up to 16 weeks of paid leave for birthing parents/primary caregivers, 6 weeks for secondary caregivers.
- Plan for the future with a 401(k) plan featuring up to 4% company matching contributions, vesting immediately, to grow your retirement savings.
- Bonuses for referring successful hires after three months of continuous employment.
Base salary ranges are determined by country, role, level, experience, and skills. The range displayed on each job posting reflects Nexthink’s good faith determination of the minimum and maximum targets for new hire salaries across all US locations. Individual pay is determined by related factors, including job skills, experience, and relevant education or training, which may impact a final offer. Your Talent Acquisition Partner can share more about the specific salary range during the hiring process.
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