Director Of General Relations, Tazama
LOCATION
Remote, based in the US
QUALIFICATIONS
Master's Degree in Business Administration, 10+ years of experience in B2B relations, proficiency in the financial sector, established international relationships, excellent communication skills, and strong attention to detail.
RESPONSIBILITIES
Develop and implement lead generation strategies, optimize performance marketing efforts, direct creative production, use data-driven decision-making, report insights to senior leadership, engage with stakeholders, collaborate with sales teams, and manage marketing automation tools.
INDUSTRY
Open Technology Development and Commercial Adoption
SHORT DESCRIPTION
Seeking a Director of General Relations to lead marketing and drive lead generation in the financial sector, focusing on digital platforms and maximizing ROI.
The Linux Foundation is the organization of choice for the world's top developers and companies to build ecosystems that accelerate open technology development and commercial adoption. Together with the worldwide open source community, it is solving the hardest technology problems by creating the largest shared technology investment in history.
Today, the Linux Foundation has over 2,000 corporate members from over 41 countries, including every single one the Fortune 100. The Linux Foundation has proudly created over $54B in shared technology value since its inception.
Job Description
We are seeking a highly driven and innovative Director of General Relations to spearhead our marketing efforts and drive lead generation international in the financial sector. This role is ideal for a seasoned marketing professional with a proven track record in lead generation across multiple digital platforms. The ideal candidate will be based in the US and will work remotely.
Key Responsibilities:
- Lead Generation Strategy: Develop and implement comprehensive lead generation strategies to drive qualified leads to become members.
- Performance Marketing: Utilize advanced performance marketing techniques to optimize ad spend and maximize ROI. This includes PPC, click/session to lead conversion, influencer marketing, and leveraging AI for content automation and trading.
- Creative Direction: Direct the creative production process to ensure high-quality, engaging content that resonates with the target audience.
- Data-Driven Decisions: Use analytics and data to inform decision-making and measure the success of lead generation campaigns. Implement A/B testing and continuously optimize campaigns based on performance data.
- Reporting Insights: Develop and deliver comprehensive reports and insights on campaign performance to senior leadership. Utilize data to provide actionable recommendations and strategic direction.
- Stakeholder Engagement: Engage with wider stakeholders, including the General Manager, Committee Chairs, and B2B partners to align on strategic objectives and ensure cohesive execution of lead generation initiatives.
- Teamwork: Work effectively with a high-performing team of marketing professionals, including content creators, buyers, and analysts.
- Collaboration: Work closely with the sales team to ensure a seamless handoff of leads and alignment on targets and goals.
- Technology Utilization: Implement and manage marketing automation tools to streamline lead generation processes and improve efficiency.
Qualifications
- Masters Degree in Business Administration
- 10+ years experience in B2B relations with evident track record.
- Proficiency in the financial sector
- Established international relationships in the financial sector
- Excellent communication skills - written & verbal, proficient in Word, Outlook and Excel and any other appropriate programs.
- Attention to detail and effective time management in all allocated tasks. Strong interpersonal and problem-solving abilities.
Additional Information
Salary $210,000 USD
All your information will be kept confidential according to EEO guidelines.
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