Marian

https://www.withmarian.com/

Job Title: Director of Growth with Prior Experience in Start-ups

Location: Remote (with some travel within USA)

Department: Marketing / Brand and Community Team

Reports To: CEO

Marian Overview:

Marian’s mission is to empower real estate professionals by simplifying and automating time-consuming workflows, supporting compliance efforts, and elevating the overall client experience. We deliver innovative, intuitive, and common sense solutions that redefine hyper-efficiency in real estate transactions. Our vision is to set the gold standard for real estate operations by providing smarter, more efficient tools that enhance the lives of real estate professionals and simplify every step of their transactional process. By delivering consistency through streamlined workflows, we empower agents to achieve peak performance in their careers while providing clients with high level satisfaction. We are using the overpowered tool of Ai to automate the drudgery out of this highly established and lucrative industry. What is the future of tech in real estate? It’s the one that Marian is building.
Marian is a woman-owned, people-focused early-stage startup with a big mission. We are also a remote-first company – meaning we work remotely but sometimes together, spending time in different cities, building the relationships and team culture that keeps us motivated and driving our wins. We are looking for a highly creative, organized, and motivated Director of Growth with experience to join our team, get involved and help us grow our brand presence. At this stage, every hire we make is incredibly important, so we want someone who is willing to get involved and get onboard with the same level of passion we have.

About You:

Are you an ambitious, trustworthy, experienced marketing and growth expert and manager who has worked in start-ups and is willing to roll up their sleeves and help us from the early days of our company? Do you handle ambiguity well and want to be a part of a company that is offering transformation to a well established industry? Do you thrive in dynamic environments, where your ideas, direction and creativity can shine and make a real impact? As an early hire, you will play a pivotal role in shaping our brand, defining our go-to-market strategy, and driving growth in an environment characterized by high ambiguity and rapid change. We need a Director of Growth who can not only strategize but implement and execute those strategies.

Job Summary:

The Director of Growth will be responsible for developing and executing our marketing strategy, shaping our brand presence, driving growth, and steering our marketing team (you may be the one building that team and eventually managing the staff). This role involves creating high-impact social campaigns, managing all aspects of marketing operations, and closely collaborating with our leadership team to document our progress and vision. You’ll oversee the creation of high-quality content, manage digital marketing efforts, and engage with our audience to build a strong community around our brand. Additionally, you’ll be hands-on in capturing the essence of our company through reality/docu-style content, providing a unique window into the workings of our leadership and the dynamics of our business operations. As a key player in our start-up, you’ll wear multiple hats, embracing the fast-paced, all-hands-on-deck environment that offers immense opportunities to learn, grow, and challenge yourself. The ideal candidate will be highly knowledgeable about the latest digital and mobile technologies and trends, experienced with various marketing platforms (including social media channels like IG, TikTok, LinkedIn), and possess exceptional communication skills. A passion for start-ups, real estate, or consumer-facing businesses is a significant plus! If you are ready to make a significant impact and grow with us, we’d love to hear from you.

Key Responsibilities

1. Strategic Leadership:

• Develop and execute a comprehensive marketing strategy aligned with our business goals.

• Drive brand positioning, market differentiation, and value proposition.

• Act as a key member of the executive team, contributing to overall company strategy and decision-making.

2. Team Building and Management:

• Build and lead a high-performing marketing team from the ground up.

• Foster a culture of creativity, innovation, and continuous learning within the marketing team.

3. Market Research and Insights:

• Conduct market research to understand customer needs, market trends, and competitive landscape.

• Translate insights into actionable strategies and tactics.

4. Growth Marketing:

• Develop and implement growth marketing strategies to drive customer acquisition, retention, and revenue growth.

• Utilize data-driven approaches to optimize marketing campaigns and ROI.

5. Brand Development:

• Establish and maintain a strong and consistent brand identity across all channels.

• Create compelling brand stories and content that resonate with our target audience.

6. Digital Marketing:

• Oversee all digital marketing initiatives, including SEO, SEM, email marketing, social media, and content marketing.

• Leverage digital tools and platforms to maximize reach and engagement.

7. Partnerships and Collaborations:

• Identify and establish strategic partnerships and collaborations to expand our reach and enhance our brand.

8. Budget Management:

• Develop and manage the marketing budget, ensuring efficient allocation of resources to achieve business objectives.

Qualifications

1. Experience:

• Proven experience in a marketing role, preferably as a CMO or Head of Marketing in a start-up or high-growth environment with ambiguity.

• Demonstrated success in developing and executing marketing strategies that drive growth.

2. Skills:

• Strong leadership and team-building skills.

• Excellent communication, presentation, and interpersonal skills.

• Proficiency in digital marketing, data analytics, and marketing automation tools.

• Ability to thrive in a fast-paced, ambiguous, and dynamic environment.

3. Education:

• Bachelor’s degree in Marketing, Business, or a related field. An MBA or advanced degree is a plus.

Personal Attributes

• Entrepreneurial mindset with a willingness to take risks and experiment.

• Highly adaptable and comfortable with uncertainty and change.

• Creative thinker with a passion for innovation and problem-solving.

• Strong analytical skills with a data-driven approach to decision-making.

• Results-oriented with a track record of driving growth and achieving targets.

• A real Roll up your sleeves attitude, and don’t sweat the small stuff.

Why Join Us?

• Be part of a pioneering team that is set to make a significant impact in the real estate industry.

• Opportunity to shape the marketing function from the ground up.

• Collaborative and inclusive culture that values innovation and diverse perspectives.

• Competitive compensation package and equity options.

If you are a visionary marketer with a passion for building brands and driving growth in a chaotic and ever-changing environment, we would love to hear from you. Apply now to join us on this exciting journey!

Qualifications:

• Strong people skills and passion for creativity – if you don’t like people, and don’t enjoy collaborating with passionate people, this job is not for you!

• Positive, hard-worker attitude and be generally optimistic about the value of your work, and a desire to grow a career (this is a real job, not a free vacation!)

• Experience and comfort interacting with global-minded passionate people from all different backgrounds, religions, experiences, perspectives.

• Bachelor’s degree in Marketing, Communications, Business, or a related field (or if you don’t have this, just let us know that you are highly experienced, with examples of your work)

• Excellent knowledge of IG, Tiktok, Youtube, with some experience or familiarity with Facebook, X/Twitter, Threads LinkedIn, Pinterest, Instagram, Google+, and other social media best practices.

• Experience with social media analytics tools (e.g., Facebook Insights, Google Analytics) is a plus, but not required as long as you are willing to learn it!

• Strong copywriting and content creation skills.

• Excellent verbal and written communication skills. (if you struggle with spelling, you are good at catching mistakes and using auto-correct to fix them!)

• Strong organizational and multitasking abilities.

• Creativity and problem-solving aptitude.

• Ability to work independently and collaboratively within a team environment.

• Must be able to focus for extended periods of time

• Must have internet connection and a laptop to work from

• Ability to work some long days.

• Must be able to sit comfortably at a desk during working hours.

• Must be able to look at screens for long hours, and type on a computer without discomfort

Benefits:

• Salary in a growing start-up, Large bonuses and raises available at key milestones.

• Equity/shares in the company.

• Health and other benefits package (Details TBD)

• Flexible working hours and remote work opportunities.

• Professional development and direct exposure to our CEO and leadership!

• Friendly and inclusive work environment. We have the most kickass team you’ll ever work with. Each team member is kind, smart, VERY good at what they do, fun to be around, and ambitious.

• Opportunities for career advancement.

How to Apply:

Interested candidates are invited to submit their resume, cover letter, and a portfolio of their work (send us your social accounts or ones you’ve built, and your best videos or screenshots of past posts!). Please include "Director of Growth” in the subject line.

Marian is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Our Mission:
Marian’s mission is to empower real estate professionals by simplifying and automating time-consuming workflows, supporting compliance efforts, and elevating the overall client experience. We deliver innovative, intuitive, and common sense solutions that redefine hyper-efficiency in real estate transactions.

Our Core Values

• Be Hungry, Humble, and Smart.

• Overcommunicate and operate with integrity, honesty, and transparency.

• Think Like Owners: Challenge the status quo and think like owners with all that we do.

• Forward thinking; we build the future.

• Smart Efficiency: Seek smart efficiency in all operations.

• Balance and Sustainability: Aim for balance and sustainability in our practices.