Director Of Growth

Job Title: Director of Growth

Job Type: Full-Time

Reports To: Head of Brand and Marketing

Location: United States, Remote, M-F, Pacific Time

Restriction: This opportunity is for candidates residing in the United States

Compensation: $125,000 to $165,000 Variable/Performance-Based Pay Annually + Benefits

The Digital Marketing Recruiters

Digital Marketing Recruiters has been in the digital marketing and recruitment space for over 25 years. We work with highly skilled marketing, digital marketing, and sales professionals and match them with our clients from diverse industries across the United States. Our selection process incorporates comprehensive resume screening, shortlisting, conducting video-recorded interviews and providing client information, administering written assessments (if required by the client), arranging client interviews, and facilitating job offers and placements.

The Client

The client is a cutting-edge antioxidant-rich, multifunctional beverage brand developed by a team of scientists and researchers specializing in chronic disease prevention. They’re on a mission to transform health from the inside out with innovative products designed to empower wellness and longevity. As they prepare for launch, they’re building a team of passionate, driven individuals who thrive in a fast-paced startup environment.

The Role

The client is seeking an experienced Director of Growth to lead their digital growth strategy and execution. This mid-senior position requires a hands-on leader who can seamlessly manage strategy development while rolling up their sleeves to execute. The ideal candidate is both a doer and a manager, comfortable navigating the challenges of a startup while driving measurable results across digital platforms.

Responsibilities

• Digital Growth Strategy: Develop and implement scalable digital strategies to grow online presence and drive revenue growth.
• Paid Media Management: Lead SEM and paid social campaigns, ensuring optimization for ROI and engagement.
• Affiliate Marketing: Collaborate on affiliate marketing efforts to expand reach and drive customer acquisition.
• Agency Management: Oversee and manage relationships with digital marketing agencies to execute campaigns effectively.
• A/B Testing: Conduct ongoing A/B testing to optimize creatives, messaging, and landing pages.
• Subscription Launch: Lead the planning, development, and launch of subscription offerings to enhance customer retention.
• Analytics and Reporting:
• Monitor, analyze, and report on key performance metrics, including CAC, LTV, conversion rates, and ROAS.
• Create comprehensive monthly and quarterly performance reports, including actionable insights and recommendations for continuous improvement.
• Ensure stakeholders are regularly updated on campaign performance and growth initiatives through clear and concise communication.
• Collaboration: Work closely with cross-functional teams, including product development, branding, and operations, to align growth initiatives with broader business goals.

Qualifications

• 8-10 years of experience in CPG and e-commerce, with a proven track record of driving growth in fast-paced environments.
• Expertise in SEM, paid social, affiliate marketing, and subscription-based business models. Experience managing a 50K-100K monthly media budget.
• Strong analytical skills with experience using tools like Google Analytics, Shopify, and other performance tracking platforms.
• Demonstrated ability to manage and collaborate with digital marketing agencies.
• Experience conducting A/B testing and applying data-driven insights to optimize performance.
• Exceptional project management skills, with the ability to juggle multiple priorities and deadlines.
• Comfortable working under pressure in a dynamic startup environment.
• A team player with strong communication skills and the ability to collaborate across departments.

What They Offer

• The opportunity to join a mission-driven startup at the forefront of health and wellness innovation.
• A collaborative and supportive work environment with opportunities for growth.
• Competitive salary and benefits package.
• The chance to shape the digital strategy of a brand that is redefining its category.

Benefits

• Health Benefits
• 401(k) - not matching
• PTO/Paid Holidays

Job Type: Full-time

Pay: $125,000.00 - $165,000.00 per year

Benefits:

• 401(k)
• Health insurance
• Paid time off

Work Location: Remote