Director Of Growth Marketing

Director of Growth Marketing

Location: In-person, 4 days a week / Friday WFH (New York)

About Monument

Monument is a leading telehealth startup revolutionizing access to affordable and transparent care. Founded to provide virtual treatment for alcohol use disorder through therapy, physician care, and community support, Monument has successfully helped thousands of patients. In the coming months, we are expanding our offerings to meet a broader range of healthcare needs, continuing to prioritize simplicity, affordability, and patient empowerment.

Role Overview

We are seeking a passionate and data-driven Director of Growth Marketing to lead initiatives that scale Monument’s provider network, expand our patient base, and enhance marketing strategies. This role requires a combination of strategic thinking, creativity, and hands-on execution. The ideal candidate will have a proven track record in scaling networks, crafting compelling marketing campaigns, and working collaboratively within a dynamic, in-person team environment.

Key Responsibilities

1. Provider Network Growth

• Develop and execute marketing strategies to attract and onboard doctors and therapists to the Monument platform.
• Build campaigns that highlight the value proposition of joining Monument’s provider network.
• Analyze data to identify growth opportunities and refine outreach strategies.

2. Patient Growth

• Design and implement data-driven marketing initiatives to scale patient acquisition.
• Collaborate with cross-functional teams to ensure seamless patient onboarding and retention.
• Monitor and optimize campaign performance to achieve growth KPIs.

3. Marketing Strategy

• Lead integrated marketing efforts to engage both providers and patients.
• Write and edit compelling copy for ads, emails, landing pages, and social media campaigns.
• Experience with managing social media
• Conduct A/B testing to improve messaging effectiveness and conversion rates.
• Use analytics tools to track, measure, and report on marketing ROI.

What We’re Looking ForQualifications:

• 5+ years of experience in growth marketing, digital marketing, or a similar role.
• Strong copywriting skills and ability to create engaging marketing materials.
• Data-oriented mindset with the ability to analyze performance metrics and adjust strategies accordingly.
• Proficiency with marketing tools and platforms for outbound marketing and tracking (e.g., Google Ads, customer.io, heap analytics)

Attributes:

• Passionate about transforming healthcare and committed to Monument’s mission.
• Strong team player who thrives in an in-person, collaborative work environment.
• Comfortable making data-driven decisions while remaining creative and innovative.
• Excellent communication skills with the ability to convey complex ideas simply.

What We Offer

• Opportunity to make a meaningful impact in transforming healthcare.
• Competitive salary of $125,000 cash + equity.
• Benefits include medical, dental, and more.
• Collaborative and supportive team environment.
• Fast growth opportunities within a fast-paced startup.

How to Apply

Please submit your resume and optionally a cover letter to zach@joinmonument.com.

Job Type: Full-time

Pay: $114,007.00 - $125,486.00 per year

Benefits:

• Dental insurance
• Health insurance
• Paid time off

Location Type:

• In-person

Schedule:

• Day shift

Ability to Commute:

• New York, NY 10001 (Required)

Ability to Relocate:

• New York, NY 10001: Relocate before starting work (Required)

Work Location: In person