Director Of Growth Marketing [Remote] in Remote

Description

Ottimate (formerly Plate IQ) helps fast growing businesses automate accounts payables on their terms. We simplify everything from invoice management to payments for both recurring and one-off expenses with a cloud-first approach that enables remote work. Ottimate’s AP Automation and VendorPay Network helps businesses pay and get paid faster.

At Ottimate, passion generates excitement for what we do and how we do it. With passion at the heart of everything we do, we nurture ideas, inspire excellence, and find creative ways to eliminate obstacles for cultivating growth. The positive attitude with which we assist one another develops open, honest, and genuine connections. Above all, we celebrate and embrace our differences. We invest in each other because we win or lose as a team.

Our values are at the center of our company and culture. At Ottimate (formerly Plate IQ), we value: Growth, Customer Focus, Innovation, Accountability, and Communication.

The Role

Enter description of role here.

What You'll Do

Your Responsibilities:

ABM Strategy: Lead the execution of the ABM strategy, overseeing multichannel ABM campaigns across email, display ads, content marketing, events, and social media. Measure, analyze, and optimize the performance of campaigns to ensure maximum ROI.
Account Targeting & Segmentation: Use data and insights to define, segment, and prioritize high-potential accounts. Collaborate with sales and product to identify target accounts, and personas to ensure a laser-focused, highly relevant approach.
Brand Awareness: Drive brand awareness campaigns within our ICP, including organic social, events, content syndication, and more.
Sales Enablement: Ensure the sales team has all of the information needed to maximize prospecting productivity. Provide real-time insights into campaign, and web activity on warm accounts demonstrating intent to buy. Work with sales on a daily basis to optimize the lead hand-off process.
Analytics & Reporting: Establish KPIs to track ABM campaign performance and results of the holistic marketing plan. Deliver regular reporting on key metrics such as account engagement, pipeline velocity, sales cycle, and revenue impact.
Technology & Tools: Leverage marketing automation, CRM, ABM platforms, and full marketing stack (e.g., Marketo, Salesforce, Drift, 6Sense, etc.) to streamline processes, personalize campaigns, and track account engagement.
Leadership: Lead and develop a team of hardworking data-driven marketing professionals. Steward a culture of experimentation, turning insights from each test into shared learnings that drive continuous improvement and growth.

What You'll Need

What it takes to catch our eye:

Track record of scaling performance marketing across high-growth businesses
High level of comfort in achieving financial targets by translating strategic goals into actionable team objectives, utilizing metrics and regular reviews to track, communicate, and continuously enhance performance and sustained progress
An innovative thinker who will push Ottimate to new levels of success
Highly fluent in martech with a strong passion for staying ahead of emerging trends, paired with the expertise to seamlessly integrate complex, multi-platform systems

What We Value

At Ottimate (formerly Plate IQ), we value a growth mindset and seek high-performing, creative individuals who dig into problems and see the opportunities for success.

We value those who believe improvement is always possible. At Ottimate (formerly Plate IQ), everything is a work in progress – we see room for growth in all areas
We emphasize an environment of teaching and learning to equip employees with the tools needed to be successful in their function within the company
We strongly believe in the value of growing a diverse team and encourage people of all backgrounds, genders, ethnicities, abilities, and sexual orientations to apply

What You'll Receive

We care deeply about making Ottimate an incredible place to work and invest a significant amount of time and energy into creating and maintaining a company culture that provides our team with a generous level of support whilst inspiring them to do their best work.

The specific benefits/perks we offer are continually evolving, but currently include:

Compensation: $140K - $160K
Work from home in an energetic remote-first environment that supports flexible working hours and understands work-life balance.
Competitive salary based on skills & experience.
Medical, Dental, Vision and other Company-Subsidized Benefits for you and your family.
Employer sponsored 401(k) with company match.
Paid Time Off (and the encouragement to use it).
Annual company retreats.
Promote from within philosophy.

Beyond the tangible benefits though:

You will be part of a growing team, at a pinnacle moment of scale for the business, and experience the excitement of working in a startup where each action makes a huge difference.
You will have the agency to solve difficult problems creatively, the freedom to explore work that inspires you, and infrastructure to ensure you're constantly challenged and developing.
You will work with sharp, passionate teammates solving some of the most unique challenges and positioning our product as a premier finance automation solution.
Our commitment to empowering a diverse and inclusive workforce, celebrating differences, and creating a safe space for our employees to bring their whole selves to work is second to none.
We are transforming entire industries using innovative technology including Artificial Intelligence, Payment Tech, and Neural Networks.
Our leaders lead with a people-first approach; inspiring excellence, nurturing ideas, and finding creative ways to eliminate obstacles for cultivating growth.
We truly love what we do and who we do it with - and we think you will too!

Ottimate is an equal opportunity employer that is committed to diversity and inclusion. We do not discriminate based on race, color, national origin, religion, gender, gender expression, sexual orientation, age, veteran status, disability status, or marital status. If you are excited about the role but do not meet 100% of the qualifications listed above, we encourage you to apply. Nothing in this job posting should be construed as an offer or guarantee of employment.

#LI-Remote

About Ottimate

Ottimate is AP automation AI that provides a smarter way for AP managers, approvers, controllers and CFOs to work through the entire invoice lifecycle. With mature deep learning capabilities, Ottimate gets to know your business and AP process down to the line-item, supporting a custom approval and payment workflow.

Ottimate not only eliminates over 90% of the manual accounting process but also provides insights into invoices and spend, helping finance professionals uncover opportunities for growth. This means more strategic business decisions for CFOs and a better day-to-day for the entire team.

Don’t just Automate AP. Ottimate it.

Director Of Growth Marketing [Remote]

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