Director Of Leisure Sales
LOCATION
Montage International
QUALIFICATIONS
Preferred college degree, minimum of four years of sales experience in luxury hospitality, strong communication skills, ability to work independently, and proficient in Microsoft Word, Excel, and Delphi.
RESPONSIBILITIES
Develop strategic plans for leisure and business travel markets, manage sales efforts, assist in financial analysis, establish marketing plans, coordinate promotional events, represent the property at industry events, monitor customer interactions, and maintain relationships with competitors.
INDUSTRY
Hospitality and Leisure Sales
SHORT DESCRIPTION
The Director of Leisure Sales at Montage International will lead strategic initiatives to enhance leisure and business travel sales efforts, fostering strong relationships with travel producers and managing marketing activities to achieve revenue goals.
- Direct the identification, sales efforts, and relationships with individual travel producers including travel management accounts, retail travel agents, consortiums, and wholesalers.
- Assist in the integration of individual property efforts into the overall Montage International strategy.
- Direct the efforts to garner and organize relevant competitive information.
- Assist in the creation and analysis of financials including budgets, forecasting, rates, and pricing guidelines.
- Run appropriate reports.
- Establish Leisure and Business Travel Marketing and Action Plans.
- Establish wholesale, retail, and corporate travel (where appropriate) target lists. Attainment of annual room night and revenue goal for the leisure and business travel market sales program.
- Initiate contact with perspective business travel accounts as identified through direct sales program.
- Coordinate special promotional events for key leisure and business travel customers and their clients, i.e. General Manager’s receptions, customer appreciation parties and incentives, etc. Prepare bi-annual evaluation of individual companies in order to review the results in unison to ensure business and leisure travel guidelines are being met.
- Make qualified sales trips and solicit new clients on behalf of Montage International.
- Represent property at appropriate travel industry tradeshows, conference and meetings.
- Monitor mailings to leisure and business travel customers with updates of programs and events on behalf of the Montage International.
- Review account’s production and travel pattern to determine the appropriate market segment for negotiation.
- Participate on the hotel revenue management team.
- Ensure that travel industry policies and wholesalers are known and adhered to by all hotel and office staff.
- Interact with Public Relations to ensure everyone is updated on new programs, packages and travel industry events that could make for positive public relations coverage in the trade or local media.
- Responsible for maintaining VIRTUOSO program; updating VIRTUOSO NET, participation in various publications, seeing that amenities are properly delivered, etc.
- Maintain active liaison with competitors regionally and nationally through personal contacts and professional associations.
- College Degree preferred, high school or equivalent education required
- Minimum of four (4) years of sales experience in a luxury hotel or resort environment
- Requires strong communication skills, both verbal and written
- Most tasks are performed in a team environment with the employee acting as a team leader; there is minimal direct supervision
- Ability to communicate customer needs and resolve complaints independently
- Ability to establish and master goals
- Ability to identify and develop accounts
- Must possess computer skills, including, but not limited to, accounting programs, Microsoft Word, Excel and Delphi
- Math skills, as well as budgetary analysis capabilities required
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