Director Of Marketing

Purpose:
We are seeking a dynamic, entrepreneurial-minded leader to drive the growth and evolution of our brand while playing an integral role in shaping the strategic direction of the organization. This role goes beyond traditional marketing, requiring someone who is passionate about innovating across multiple touchpoints, from customer acquisition to community engagement, and who thrives in a fast-paced, results-driven environment. The successful candidate will be instrumental in guiding the company’s broader business strategies, leveraging marketing insights to fuel growth, and collaborating across departments to drive meaningful outcomes.

Key Responsibilities:

As the Director of Marketing, you will be responsible for:

• Brand Development & Positioning:
• Lead the evolution of our brand, ensuring a consistent and differentiated voice across all customer touchpoints, including online and offline channels, real estate agent programs, and community events.
• Collaborate closely with cross-functional teams (sales, operations, product development) to ensure alignment of brand messaging and strategy with business goals.
• Cross-Functional Collaboration & Leadership:
• Actively participate in strategic decision-making across the organization, offering marketing insights that shape broader business initiatives.
• Provide mentorship and guidance to internal teams, working alongside sales, property managers, and executive leadership to achieve shared objectives.
• Manage relationships with external partners, including ad agencies, PR firms, and content creators, ensuring marketing initiatives are aligned with organizational goals.
• Strategic Digital Marketing & Innovation:
• Drive the creation and execution of high-impact digital marketing campaigns that increase brand awareness and drive qualified leads.
• Work closely with Property Managers and Sales Teams to create content and lead generation strategies that resonate with target audiences.
• Optimize digital channels (website, social media, email, SEO) for maximum impact and performance.
• Analyze digital metrics and customer data to continuously refine and improve strategies. Communicate results and insights to the executive team, including the CEO.
• Customer & Market Insights:
• Cultivate an in-depth understanding of customer needs, preferences, and behaviors through data analysis and market research.
• Regularly assess competitive landscape, traffic, sales, and pricing to inform strategic decisions.
• Segment customer bases and develop targeted strategies for different buyer personas.
• Annual Planning & Budgeting:
• Develop and manage annual marketing plans and budgets, ensuring they align with the company’s financial and business goals.
• Leverage customer data, market insights, and business intelligence to create effective marketing strategies and allocate resources efficiently.
• Community Engagement & Outreach:
• Spearhead community outreach initiatives and build relationships with key local stakeholders, including realtors, small businesses, and retail owners.
• Create and execute impactful community events that engage both current and potential customers, and drive traffic to the community.
• Partner with mixed-use retail owners to design experiential marketing events that resonate with core consumers and increase foot traffic.
• Data-Driven Decision Making & Performance Tracking:
• Use key performance indicators (KPIs) and analytics to track the effectiveness of marketing campaigns and community initiatives.
• Regularly report on performance, sharing actionable insights with senior leadership and recommending adjustments to optimize outcomes.
• Product & Customer Experience Integration:
• Collaborate with product development teams to integrate marketing insights into community and product strategies.
• Contribute to the creation of compelling customer experiences both on-site and online, ensuring a seamless journey from awareness to purchase.
• Team Leadership & Development:
• Foster a collaborative, high-performance culture within the marketing team, coaching and mentoring staff to reach their full potential.
• Demonstrate strong leadership by managing and motivating teams across departments to achieve shared goals.

Skills & Qualifications:

• Entrepreneurial Mindset: Ability to think strategically, innovate, and take initiative in driving business growth.
• Cross-Functional Expertise: Proven experience working across multiple facets of an organization, from marketing and sales to community development and customer experience.
• Digital Marketing Expertise: Extensive experience with digital marketing, SEO, content strategy, and social media platforms.
• Analytical Thinker: Strong ability to analyze market data, customer behavior, and performance metrics to inform decisions.
• Strategic Leadership: Demonstrated ability to lead initiatives that require both creativity and business acumen.
• Excellent Communication Skills: Ability to communicate effectively with stakeholders at all levels, both internally and externally.
• Proven Record of Success: Experience managing budgets, timelines, and cross-functional teams in a fast-paced environment.
• Adaptable & Resilient: Comfortable working in a dynamic, evolving environment, and thriving under pressure.
• Customer-Centric Approach: Strong focus on understanding and anticipating customer needs, with a track record of building customer loyalty and engagement.

Why Join Us?

This role is perfect for a highly motivated, results-oriented professional who is ready to take on new challenges and make a tangible impact on our business. You’ll have the opportunity to shape not only our marketing strategy but also the overall direction of the organization. If you're looking to be a key player in a growing, forward-thinking company with a broad scope of influence, we want to hear from you!

Job Type: Full-time

Pay: $120,000.00 - $130,000.00 per year

Benefits:

• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Experience:

• Marketing: 5 years (Required)
• real estate development: 5 years (Required)
• HubSpot: 5 years (Required)
• Residential construction: 5 years (Required)

Work Location: In person