Director Of Marketing
LOCATION
Los Angeles, in-office M-F, located 9 miles East of downtown Los Angeles
QUALIFICATIONS
Bachelor's degree (marketing preferred), branding and consumer packaged goods (CPG) marketing experience required, product marketing experience highly desired, compelling written and verbal communication skills, computer proficiency (MS Office, Outlook, PowerPoint, Excel), excellent time management, multitasking and organizational skills, confident and self-motivated.
RESPONSIBILITIES
Develop brand narratives, liaise with licensors, create merchandising strategies, manage ecommerce brand launches, oversee social media content planning, and coordinate email marketing efforts.
INDUSTRY
Homewares and Consumer Goods
SHORT DESCRIPTION
Seeking a Director of Marketing to enhance brand storytelling, manage licensing relationships, and develop merchandising and digital marketing strategies for Gibson Homewares.
About Gibson
Gibson Homewares is the nation's leading producer of dinnerware, cookware, cutlery, tools, and gadgets - all the essentials needed for prep, cooking, dining, and entertaining.
For over 40 years and spanning four generations as a respected and trusted family-owned company, Gibson Homewares has developed a portfolio of brands across multiple categories. Based in Los Angeles, Gibson is known for delivering product lines with style and value for the global retail marketplace. Gibson's legacy brands include Gibson Elite, Gibson Home, and Soho Lounge. In addition, Gibson is a driving force behind global brands such as Martha Stewart, Babish, Kenmore, Crockpot, Oster, Mr. Coffee, Sur La Table and Peanuts.
At Gibson, PEOPLE ARE THE #1 PRIORITY. Gibson is always looking for new talent to join our growing team.
For more information, visit us at http://www.gibsonhomewares.com.
Director of Marketing
Responsibilities:
-
Storytelling & Brand Representation
- Develop and articulate compelling brand narratives that resonate with target audiences.
- Liaison with Licensors
- Act as a primary point of contact between the company and brand licensors, fostering strong brand understanding, developing excellent partnerships, coordinating efficient and relevant product approvals and ensuring two-way communication
-
Merchandising
- Develop and monitor product assortment & merchandising strategies that align with brand guidelines (and the company's objectives), while effectively driving consumer sales. Ensure packaging and all content resonates with target audiences and enhances the overall brand experience
- Digital Launch Coordination
Manage brand specific ecommerce brand launches and digital assets with cross-functional teams to maximize digital merchandising for online products. Additionally, oversee the planning and execution of social media content to complement ecommerce initiatives, ensuring a cohesive online brand presence
- Email Marketing
Requirements:
- Los Angeles based, in-office M-F, office located 9 miles East of downtown Los Angeles
- Bachelor's degree, marketing preferred
- Branding and Consumer Packaged Goods (CPG) Marketing experience is required
- Product Marketing experience highly desired
- Compelling written and verbal communication skills, strong presenter
- Computer proficiency required, MS Office, Outlook, PowerPoint and Excel
- Excellent time management, multitasking and organizational skills
- Confident, self-motivated, willing to learn and ready to make a difference!
We offer competitive salary and full benefits package. Please send resume to Bill Beyer, Sr. Manager Talent Acquisition at billb@gibsonusa.com
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