Director Of Marketing

Position Title: Director of Marketing

Work Schedule: Full-time; 12 months; Monday –Friday; some evening and weekend work required

Summary: The Director of Marketing has the responsibility for the general marketing and branding of the college. This position develops creative strategies and identifies and implements strategic marketing and branding initiatives to enhance the reputation of Adrian College and increase enrollment outcomes.

The successful candidate will:

• Design a strategic, goal based, data-driven marketing and communications plan in coordination with the Enrollment Management division and in alignment with the vision of the college. Drive the implementation of the plan across multiple channels, website, social media, and other digital platforms, and advertising.
• Collaborate closely with the Enrollment Management division in carrying out the needs and requirements for recruitment in accordance with the recruitment cycle of the college.
• Enhance communication and coordination among campus stakeholders.
• Manage all college-wide marketing and communication activities, especially media relations; digital communication and social media; advertising placements, including print, digital, and other formats that will ensure a cost-effective strategy to reach prospective students and other targeted constituencies.
• Utilize appropriate metrics and analytics to keep the college apprised of national marketing trends that may have an impact on the college, and report regularly on the market position of Adrian College in relation to competing institutions of higher education.
• Manage and coordinate all writing, photography, editing and other activities that directly support the development, production and distribution of the college’s marketing and communication products, including but not limited to press releases; and materials intended to market special events on campus.
• Effectively manage and mentor the professional marketing staff who fall under the supervision of this position.
• Other duties as assigned by the Assistant Vice President and/or Vice President for Enrollment Management.

Skills, Knowledge and Experience:

• The ability to make decisions quickly resulting in favorable outcomes.
• Ability to manage numerous projects simultaneously with changing priorities.
• Excellent prioritization, organizational and time-management skills.
• Demonstrate initiative, flexibility, professionalism under pressure and self-directed approach.
• Ability to function independently as well as to cultivate and maintain mutually respectful, productive working relationships among members of the College community (internal and external).
• Demonstrate the ability to develop, manage and support a creative team that produces targeted results.
• Superb writing and editing competency.

Disclaimer: This is not an all-inclusive list. There may be additional duties required from time to time to ensure the delivery of services from the Enrollment Management Division or the College in general.

Minimum Requirements:

• This position requires a Bachelor’s Degree from a four-year college or university. Master’s degree preferred.
• Minimum of 5 years of professional experience in the marketing and/or communications field. Higher education experience preferred.
• Demonstrated ability to work in a fast-paced, goal driven environment.
• Ability to work weekends and evenings.
• Must be able to perform duties within the normal bounds of an office environment.

The requirements listed above are representative of the knowledge, skill, and/or ability required.

Desired Qualifications:

The ideal candidate will be a highly-motivated professional who demonstrates empathy, a high level of energy and creativity; he or she will possess strong organizational skills, excellent written, verbal and interpersonal skills both in person and on air. The successful candidate will be able to work effectively when faced with frequent interruptions and will be able to establish priorities, work independently, multi-task and proceed with objectives with limited supervision.

Interested individuals should submit a cover letter, resume, job application (found on the Adrian College website), and salary requirements to Lori Kosarue, at lkosarue@adrian.edu.

Applications will be accepted and reviewed until the position is filled

Adrian College is an Equal Employment Opportunity Employer. If offered a position, finalist must furnish proof of U.S. citizenship or proof of eligibility to work in the U.S. within three (3) days of commencing employment.

A private, co-educational college of liberal arts and sciences related to the United Methodist Church, Adrian College is a traditional four-year residential institution offering a focused undergraduate and graduate education. The College offers a multitude of majors and pre-professional programs including certifications, approximately 50 athletic teams and 10 institutes dedicated to a diverse and personalized approach to education. Adrian College features state-of-the-art facilities, small class sizes and an innovative approach to the academic and personal growth of its students.

Job Type: Full-time

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off
• Parental leave
• Tuition reimbursement
• Vision insurance

Schedule:

• Monday to Friday

Work Location: In person