Director Of Marketing

Position: Director of Marketing

Status: Full Time Exempt

Business Line: Sales & Marketing

Location: Des Moines, IA

About us:

Insane Impact is the nation’s leading provider of LED screen solutions. What we do is so much more than building screens. We’re here to help our partners create unforgettable experiences, elevate events, and drive exceptional results. We’re here to help them make an Insane Impact.

Our company was established in 2015 by Tod Puetz. His unwavering commitment to our craft is infectious. It drives our close-knit team forward. Each one of us is dedicated to ensuring every partner receives top-quality products and has a seamless experience — every time.

A trailblazer in our field, Insane Impact is unconstrained by convention and unafraid of the unknown. We see each step we take as an opportunity to learn, grow, and improve.

About this role:

This director will be responsible for developing and implementing a comprehensive marketing strategy to achieve organizational goals. This role involves overseeing various marketing functions and leading a team of marketing professionals. A successful Director of Marketing is a visionary leader who can drive growth and brand awareness. They must be adaptable to changing market trends and possess a strong understanding of consumer behavior.

Core Values:

• Customer Focused
• Family Oriented
• Safety Centric
• Team Mentality

Reporting Relations:

• Accountable and reports to: Tod Puetz - CEO
• Positions that report to you: Marketing coordinators, Lessing Flynn Ad Agency

Benefits:

• 401K Matching
• Medical, dental, vision, short term and long-term disability
• Health savings accounts
• Paid vacation
• Paid holidays
• Annual merit increases

Primary responsibilities may include, but are not limited to:

• Lead Generation: Extensive background in B2B Lead Generation and Campaign Execution.
• Strategic Planning: Developing and executing long-term marketing plans aligned with the company's overall business objectives.
• Brand Management: Building and maintaining a strong brand identity and reputation.
• Market Research: Conducting market research to identify trends, opportunities, and customer needs.
• Product/Service Marketing: Developing and executing marketing strategies for products or services.
• Digital Marketing: Overseeing digital marketing initiatives, including SEO, SEM, social media, email marketing, and content marketing.
• Traditional Marketing: Managing traditional marketing channels like print advertising, TV, and radio.
• Budget Management: Allocating and managing marketing budgets effectively.
• Team Leadership: Leading and mentoring a team of marketing professionals.
• Performance Measurement: Tracking and analyzing marketing KPIs to measure success.
• Collaboration: Working with other departments, such as sales, finance, and operations, to ensure alignment.

Required qualifications:

• Experience: 5-7+ years of marketing, bachelor’s degree in marketing, communications, public relations, or journalism
• Strong Leadership Skills: The ability to lead and motivate a team in a rapidly changing environment.
• CRM Efficient: Extensive HubSpot experience is required
• Strategic Thinking: The ability to develop and execute long-term marketing plans.
• Analytical Skills: The ability to analyze data and make data-driven decisions.
• Creativity: The ability to develop innovative marketing campaigns.
• Communication Skills: The ability to communicate effectively with both internal and external stakeholders.
• Industry Knowledge: A deep understanding of the industry and target market.
• Digital Marketing Proficiency: A strong understanding of digital marketing tools and techniques.
• Budget Management Skills: The ability to manage budgets effectively.

Travel:

• Occasional Travel to Trade Shows or regional marketing events.

Wage:

• Starting from $100,000

Ability to relocate:

• Must live in the DM Metro area

Work Environment:

• Primarily a sedentary position

Additional Information:

• Relocation assistance is not offered for this position
• Please submit a resume and professional references

Equal opportunity employer:

Insane Impact is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to, among other things, race, religion, color, national origin, sex, age, sexual orientation, gender identity or expression, status as a protected veteran, or status as a qualified individual with disability.

Job Type: Full-time

Pay: From $100,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• Monday to Friday
• Weekends as needed

Experience:

• Marketing: 5 years (Required)
• HubSpot: 2 years (Preferred)

Location:

• Des Moines, IA 50321 (Preferred)

Ability to Relocate:

• Des Moines, IA 50321: Relocate before starting work (Required)

Work Location: In person