Director Of Marketing

Overview: Full Time
Office: Remote
Level: Director

Create & Cultivate is seeking a seasoned and innovative Director of Digital Marketing to lead the strategy, execution, and optimization of all digital marketing efforts across our platforms. This role focuses on developing an integrated marketing approach that amplifies brand presence, drives engagement, and achieves measurable growth in revenue, attendance, and community engagement. The ideal candidate will combine strategic leadership with hands-on expertise to enhance the brand’s impact and align digital marketing efforts with broader business objectives.

What You’ll Do:

General Marketing & Brand Strategy:

• Lead the development and execution of an integrated marketing strategy across all Create & Cultivate platforms, ensuring content is engaging, on-brand, and supports business objectives.

• Drive continuous improvement and creativity across all external marketing efforts to maintain the Create & Cultivate aesthetic, brand, and voice in the market.

• Ideate and execute innovative 360-degree campaigns and initiatives to drive business goals and advance the brand’s mission.

• Establish quarterly, bi-annual, and annual marketing plans to achieve strategic event and revenue goals.

• Oversee corporate marketing efforts, including website maintenance, social media management, and strategic content development.

Event Growth, Marketing & Engagement:

• Develop and execute marketing strategies to increase attendance and engagement at all Create & Cultivate events, focusing on ambitious women in business.

• Translate strategic sales and revenue goals into actionable marketing, PR, and event engagement strategies.

• Analyze event marketing spend and performance to refine strategies and ensure measurable growth in attendance and ROI.

• Create event-specific collateral and sponsorship materials to align with brand goals and drive registrations.

• Maintain relationships with key industry organizations and networks to expand awareness and interest in Create & Cultivate events.

Sales Enablement & Business Development:

• Collaborate with leadership to develop near- and long-term business development tactics, incorporating external (marketing, events, PR) and internal (content development, team alignment) strategies.

• Establish processes, resources, and tools for efficient outreach to key accounts, sponsorships, and partnerships.

• Develop proposal processes and sales materials to support sponsorships and event partnerships.

• Enable team members to develop event-specific communication goals that align with broader marketing strategies.

Community Engagement, PR & Communications:

• Represent Create & Cultivate at industry events, webinars, and media opportunities to build brand visibility.

• Develop PR and communications strategies to elevate the brand’s presence in the women-in-business space.

• Build programs encouraging customers and partners to advocate for the brand.

• Expand PR, event, and partnership opportunities to grow brand awareness, followers, and newsletter subscribers.

• Ensure external communications reflect the brand’s authenticity, incisiveness, and commitment to empowering women.

Digital, Social & Email Marketing:

• Develop and implement social media strategies for all handles (@createcultivate and @workparty), ensuring a balanced, on-brand presence.

• Oversee and manage all social media platforms, optimizing content for engagement and growth.

• Strategize and execute growth initiatives, such as partnerships, giveaways, and targeted campaigns, to gain followers and newsletter subscribers.

• Manage the execution of weekly email campaigns for podcasts, events, and branded content, leveraging audience segmentation and performance analytics.

Membership & Branded Content:

• Manage the Create & Cultivate membership platform, ensuring timely delivery of content and ongoing member engagement.

• Develop and implement user acquisition and retention strategies, including paid campaigns and enhanced offerings for members.

• Oversee marketing assets for final approval, including videos, graphics, newsletters, and other deliverables.

• Manage monthly mentor sessions and the community channel to foster active engagement and participation.

WorkParty Podcast:

• Plan and execute podcast seasons and episodes, including talent sourcing, script development, and ad recording.

• Develop and implement promotional strategies for the podcast across the website, social media, and newsletters.

• Oversee final approval of all podcast assets, ensuring high-quality, on-brand deliverables.

Leadership, Reporting & Budgeting:

• Provide monthly reports to the executive team on marketing and business development activities, focusing on growth, challenges, and opportunities.

• Actively manage the annual marketing budget, ensuring alignment with strategic objectives and maximum ROI.

• Define and measure key business analytics related to marketing and event attendance activities, tracking efficacy and adapting strategies based on performance data.

Innovation & Technology:

• Identify and implement marketing technologies (e.g., CRM systems, marketing automation tools) to streamline processes.

• Leverage data analytics and machine learning tools to predict trends, optimize campaigns, and understand customer behavior.

• Utilize AI tools for content creation, customer segmentation, and personalized campaigns.

Qualifications:

• 8+ years of experience in digital marketing, brand strategy, and campaign management, preferably in media, events, or consumer-facing industries.

• Proven success in leading and executing multi-channel marketing campaigns that drive measurable growth in engagement and revenue.

• Expertise in social media strategy, email marketing, audience segmentation, and analytics.

• Experience managing membership platforms, newsletters, and podcast promotions.

• Proficiency in CRM tools, marketing automation platforms, and analytics tools (e.g., Google Analytics, Flodesk, Mailchimp).

• Strong leadership and collaboration skills with the ability to manage cross-functional teams and external stakeholders.

• Exceptional communication skills, both written and verbal, with the ability to represent the brand publicly.

• Strategic thinker with a creative mindset and data-driven approach to decision-making.