Director Of Marketing

Position

Director of Marketing

Reports To

VP of Marketing and Technology

Department

Marketing and Technology

FLSA STATUS

Exempt - Full Time

Primary Position Objectives

We are seeking a dynamic and experienced Director of Marketing to lead and manage our marketing initiatives, drive brand growth, and align marketing strategies with business objectives. The ideal candidate has 5+ years of professional marketing experience, expertise in Content Management Systems (CMS), Customer Relationship Management (CRM) platforms, Learning Management Systems (LMS), and social media strategy development and execution. This position demands a strategic thinker with hands-on skills in digital marketing, and analytics.

Brief Description of Duties

• Strategic Planning: Develop and execute comprehensive marketing strategies to increase brand awareness, customer engagement, and revenue growth.

• Social Media Strategy: Design, implement, and oversee innovative social media strategies to build and engage audiences across platforms, ensuring consistent brand messaging and tone.

• Digital Marketing: Oversee digital marketing campaigns, including SEO/SEM, email marketing, social media, and content marketing.

• Brand Management: Maintain and evolve brand identity across all channels and ensure consistency in messaging.

• CMS Oversight: Manage and optimize content management systems to enhance website performance and user experience.

• CRM Management: Utilize CRM platforms to track customer interactions, manage marketing automation, and enhance lead generation and retention strategies.

• LMS Integration: Collaborate with training teams to integrate and market LMS solutions, ensuring seamless delivery of training programs and content.

• Data Analysis: Analyze marketing metrics and KPIs to evaluate the success of campaigns and make data-driven decisions for continuous improvement.

• Budget Management: Plan and oversee the marketing budget, ensuring efficient use of resources and maximizing ROI.

Key Competencies

Performance Standards/Results

Effective

Communication

• Presents information both clearly and concisely and regularly confirms correct interpretation of information.
• Very high standard of communication skills both written and verbal for the presentation of facts and ideas.
Shows professional non-verbal body language and actively listens to others.

Organization of Work

• Action oriented. Demonstrates the ability to handle several projects simultaneously with decision making, flexibility, and problem solving.
• Implements the key principles of time management, task allocation and priority assignment in addition to personal organization.
• Shows attention to detail and ability to complete work with the highest level of accuracy and efficiency.
• Continually seek ways to improve employment service provided via development of professional skills and personal growth.

Professionalism

• Demonstrates professional interpersonal skills when interacting with others. Abides by Serrato Corporation's Healthy Workplace Environment Policy.
• Acts as a team player and builds professional relationships with coworkers to achieve goals.

Leadership & Management

• Ability to exceptionally manage and lead staff from diverse backgrounds.
• Committed to investing in and developing staff and positioning them to succeed.
• Mission-oriented and possesses a strategic vision.
• Motivates staff and provides coaching and/or feedback when needed.

Qualifications and Experience

• Bachelor’s degree in marketing, Communications, Business, or a related field (Master’s degree preferred).

• Minimum of 5+ years of progressive marketing experience, with at least 3 years in a leadership role.

• Proven expertise in CMS platforms such as WordPress, Joomla, or Drupal.

• Hands-on experience with CRM tools like Salesforce, HubSpot, or Zoho.

• Familiarity with LMS platforms such as Absorb, Moodle, or Blackboard, including implementation and marketing strategies.

• Proven track record in developing and executing successful social media strategies.

• Strong knowledge of digital marketing channels, tools, and trends.

• Excellent analytical skills and experience with data-driven decision-making.

• Exceptional communication, leadership, and project management skills.

· Creative mindset with the ability to develop innovative marketing solutions. · Experience managing budgets and delivering on marketing KPIs.

Education

BA/BS/bachelor’s degree in marketing or related field.

Certificates, Licenses, Registrations

Valid State Driver’s License.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to sit, stand, and walk; to reach with hands, arms, talk, and listen. The employee is occasionally required to sit; to use hands and fingers to handle or feel; to taste and to smell. The employee must be able to occasionally lift and/or move up to 25 pounds. Specific vision capabilities required by this job include close vision, distance vision, and peripheral vision.

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is occasionally exposed to outdoor weather conditions. The noise level can vary from moderate to loud.