Director Of Marketing

Do you have a vision to create and expand a brand in the exciting and ever-changing industry of food manufacturing?

As the Director of Marketing at Cibao Meats, you will spearhead the dynamic establishment of our company’s profile, products, and branding across all visible spectrums, ignite demand for both existing and new products, and craft innovative strategies to elevate our brand awareness.

Do you consider yourself?
A cultural marketing specialist. You understand the nuance of unique customs, flavors, and
preferences of different communities with cultural sensitivity. You seek to understand the unique aspects of different countries' markets for effective marketing and advertising campaigns. Driven to innovate. You are eager to share and implement new ideas, seeking for greater success through collaboration with vendors and partners. You are never satisfied with the status quo and actively search for opportunities for growth and improvement for yourself and your team.

Does the opportunity to drive rapid growth with a 3rd generation family business through creative marketing initiatives and thoughtful strategy resonate with you? If so, we want to meet you!

A SNAPSHOT OF THE FIRST 12 MONTHS MAY INCLUDE:

• Within the first 60 days:
• Schedule meetings, lunches, one-on-ones, etc. to get to know executive leadership, sales, shipping

and production department leadership to best understand current operations & structure.

• Partner daily with Marketing team members (2) to understand their roles, impact and how to best partner with them.
• Conduct initial market research to understand the competitive landscape, presenting findings that highlight gaps and opportunities for strategic enhancement and competitive advantage.
• Begin to craft a comprehensive marketing playbook to enhance brand awareness and

increase market penetration and presents for final review, refinement, and approval.

• 3 months and ongoing:
• Develops advertising and marketing campaigns to boost sales and market share by 12-15%

while identifying new market opportunities and target audiences.

• Meets with the President regularly to receive guidance on product development strategy,

focusing on expanding meat products into other regions along with Co Packed opportunities.

• Begin to build out an in-house demonstration department, presenting team structure, including

headcount, positions needed, estimated budget and timing to be approved.

• 6 months and ongoing:
• Begin executing strategies to enter new markets/segments, focusing on market research,

product positioning, and tailored marketing campaigns. Reports on progress monthly with
outlined strategies and plans based on results and learnings.

• Work closely with the R&D, Production and Sales teams to identify and capitalize on

opportunities for new product lines, aligning market trends and consumer preferences.

• Develop compelling narratives that resonate with both Hispanic and broader markets, to

authentically connect with diverse audiences, aligning with cultural nuances & market dynamics.

• 12 months and ongoing:
• Aims to achieve substantial growth in sales and market share by 7-10% through strategic

initiatives focused on expanding market presence and optimizing operational efficiencies.

• Develops a long-term marketing playbook aligned closely with the company’s strategic goals,

setting ambitious yet achievable targets for the next 2-3 years to drive sustainable growth,
market expansion, and brand differentiation.

• Demonstrates growth and success across all KPIs including new sales leads, heightened brand

awareness and market share, increased sales revenue and profitability, expansion into new
markets and customer segments, and the successful adoption of new products.

Background/experience:

• 5+ years of progressive experience in a marketing department within the food industry working on different products required
• Experience in brand marketing with a working understanding of the types of demographic & psychographic research to create advertising, marketing & communication strategies required
• Bachelor’s degree in marketing, communications or business required

Technical knowledge of communications, brand management, food or beverage marketing, partnerships, social media, and influencer marketing required
In-depth knowledge of consumer behavior & digital marketing strategy/best practices required

• Proven work experience with having strong collaboration and influencing ability to build consensus, and proven success presenting plans and their implementation required
• Aptitude and demonstrated experience tracking, analyzing and synthesizing relevant

consumer, market, category and brand-specific insights to drive marketing strategies and incremental growth required

• Demonstrated marketing leadership, digital marketing, & brand management success in the food industry required
• Strategic thinking with a focus on the customer experience and understanding of customer needs, product, and competitive landscape required
• Proven communication skills with the ability to influence & engage a wide range of individuals required

Excellent interpersonal skills with the ability and desire to inspire others and build strong relationships required

• Skilled at working with creative teams and managing digital agencies to produce compelling results required
• Bilingual in Spanish & strong foundation in Latin American foods and culture highly preferred
• Experience in a family-owned company is a plus

WHO WE ARE:
Founded in 1969, Cibao Meat Products Company is a family-owned business with over half a century of experience in manufacturing Hispanic-style sausages. Our commitment to quality and tradition is reflected in our third generation continuing the same traditional processes as the first, maintaining a family-oriented workplace. Passionate about producing high-quality meat products, we strive for excellence and seek team
members who share our dedication. We empower our employees to innovate, consistently
improving both our company and workplace. Cibao values open dialogue, inclusivity, and
mutual respect, actively working to enhance our work environment and better serve our
employees and consumers.

We share core values based on: Smart Work, Teamwork, Accountability, Innovation, and Corporate Social Responsibility. Most importantly, we adhere to these values: Respect, Appreciate, Recognize, and Adapt.

We are committed to creating a diverse and inclusive workplace and encourage applications from candidates of all backgrounds and experiences. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable law.

Job Type: Full-time

Pay: $125,000.00 - $155,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off

Schedule:

• Monday to Friday

Application Question(s):

• What are your compensation expectations?
• Earliest Start Date?

Education:

• Bachelor's (Required)

Experience:

• Marketing (within the food industry): 5 years (Required)
• Brand Marketing: 5 years (Required)
• Management: 3 years (Required)

Ability to Commute:

• Rockaway, NJ 07866 (Required)

Work Location: In person