Director Of Marketing

Key Responsibilities:

• Strategic Leadership:
• • Develop and implement a data-driven, integrated marketing strategy to support Nivel's business goals and objectives.
  • Lead the marketing team, providing mentorship, guidance, and fostering a collaborative, high-performance culture.
  • Collaborate with the Vice President of Marketing to align marketing initiatives with corporate goals.
• Brand Management:
• • Ensure the consistent and compelling representation of Nivel’s brand across all channels, platforms and vertical businesses.
  • Oversee the development of marketing materials, ensuring brand guidelines are followed and messaging is consistent.
• Digital Marketing & Lead Generation:
• • Develop and execute digital marketing strategies across multiple platforms (e.g., social media, email marketing, and content marketing) to drive awareness, engagement, and lead generation.
  • Optimize marketing campaigns based on performance data and market trends to maximize ROI.
• Market Research & Competitive Analysis:
• • Conduct market research to identify customer insights, emerging trends, and competitor activities to ensure Nivel maintains a competitive edge.
  • Analyze data and metrics to evaluate the success of campaigns and adjust strategies accordingly.
• Product Marketing & Launches:
• • Collaborate with the product team to develop go-to-market strategies for new product launches.
  • Create product positioning, messaging, and value propositions that resonate with target audiences.
• Team Management & Development:
• • Build and manage a high-performing marketing team by recruiting, mentoring, and developing talent.
  • Set clear goals and KPIs for the marketing department, ensuring accountability and continuous improvement.

Qualifications:

• Bachelor's degree in marketing, Communications, or a related field
• 5+ years of progressive experience in marketing, with at least 3 years in a leadership role.
• Proven track record of success in developing and executing comprehensive marketing strategies in [industry, e.g., technology, B2B, B2C, consumer goods].
• Expertise in digital marketing channels, analytics tools (Google Analytics, Klavyio, etc.).
• Strong leadership and people management skills, with the ability to inspire and motivate teams.
• Exceptional communication, presentation, and interpersonal skills.
• Analytical mindset with a strong ability to interpret data and adjust strategies based on insights.
• Ability to thrive in an extremely fast-paced, dynamic environment and manage multiple projects simultaneously.